Economy

Nghe An OCOP products 'catch the wave' of the Tet market

Thanh Phuc • January 6, 2025 15:04

With only 3 weeks left until Lunar New Year 2025, OCOP product owners in the province are boosting production to meet market demand.

bánh cà — Coming to Hung Tan commune, Hung Nguyen district in the last days of the year, households making banh ca and com are busy producing to meet Tet orders. Ms. Nguyen Thi Hoa, Head of the Farmers' Association of Nam village (Hung Tan commune) said: "The banh ca que product with 3 OCOP stars is also a snack, a local gift that is favored by customers and consumed strongly during the Lunar New Year. Around the 10th lunar month every year is the time when households enter the peak of Tet production. During Tet, output increases 3-4 times compared to normal days". Photo: TP

bánh cà 1 — To meet Tet orders, many production facilities have to hire more workers with wages of 250,000-350,000 VND/day. Photo: TP

Veal ham factories in Nam Dan, Thanh Chuong, Do Luong, Yen Thanh districts... are also boosting production to supply Tet goods to agents inside and outside the province. Photo: TP

giò me — Nghe An ham has many large-scale production facilities with an output of tens of tons/year, of which many ham products of many entities are recognized as 3-star, 4-star OCOP. OCOP ham is available in supermarkets and modern retail chains nationwide, is popular with consumers and is a popular food choice during Tet. Photo: TP

These days at the Lien Duc incense production facility (Thanh Lien commune, Thanh Chuong district), the production atmosphere is very bustling, dozens of workers in the workshop are working non-stop to meet orders. Photo: TP

hương 2 — According to Mr. Phan Ba Bay - the owner of the facility, the factory operates all year round, orders go out every day, but in the last months of the year, people's demand increases dramatically, the amount of goods is expected to increase 2-3 times, so workers have to work overtime to produce. Photo: TP

Gạo lứt — A company prepares raw materials for the biggest production run of the year with products such as cereal cakes, nutritional powder, brown rice candy... to serve the Lunar New Year market. Photo: TP

ghép 4 — This year, the trend of choosing OCOP products as gifts has increased, therefore, OCOP entities have linked and cooperated with each other to launch quality Tet gift products such as: products processed from lotus combined with Shan Tuyet tea; crispy dried jackfruit, dried mango combined with lotus tea; beef jerky, Chinese sausage combined with Khau Hin wine, yeast wine... which are popular in the market. Photo: TP

đóng gói — Phu Quy Medicinal Materials Cooperative (Nghia Thuan Commune, Thai Hoa Town) currently has 9 OCOP products. On the occasion of the Lunar New Year 2025, the Medicinal Materials Cooperative plans to provide the market with 1,000 gift sets of the Cooperative's OCOP products. Photo: TP

hoa quả sấy — OCOP products are beautifully packaged, with full packaging and labels to meet consumer tastes. Photo: TP

Nhiều gian hàng OCOP trên địa bàn tỉnh đang tích cực đẩy mạnh việc quảng bá, giới thiệu sản phẩm, nhất là các mặt hàng các set, giỏ quà Tết. Ảnh: T.P — Many OCOP booths in the province are actively promoting and introducing products, especially Tet gift sets and baskets. Photo: TP

“
Nowadays, thanks to the application of science and technology in production, product designs have been improved, have barcodes, QR stamps to trace their origins, many products have registered intellectual property and geographical indications, so they meet the strict requirements of the market. Bringing OCOP products into gifts and presents for Tet will open up a new direction in product consumption, at the same time, enhance the brand and create a promotional effect for OCOP products.
Mr. Nguyen Ho Lam - Deputy Head of the Department of Economic Cooperation and Rural Development of Nghe An

Thanh Phuc