Economy

Nghe An's OCOP products are riding the wave of the Tet market.

Thanh Phuc • January 6, 2025 15:04

With only three weeks left until the 2025 Lunar New Year, OCOP product producers in the province are stepping up production to meet market demand.

bánh cà — In Hung Tan commune, Hung Nguyen district, during the last days of the year, households making rice cakes and sticky rice flakes are busy producing to meet Tet (Lunar New Year) orders. Ms. Nguyen Thi Hoa, Head of the Farmers' Association of Nam village (Hung Tan commune), said: “Our traditional rice cakes, which have achieved 3-star OCOP certification, are a popular snack and local delicacy, and are in high demand during the Lunar New Year. Around the 10th lunar month each year is the peak production period for Tet. During Tet, production increases 3-4 times compared to normal days.” (Photo: TP)

bánh cà 1 — To meet Tet holiday orders, many production facilities have had to hire extra workers at a wage of 250,000-350,000 VND per day. Photo: TP

Veal sausage factories in the districts of Nam Dan, Thanh Chuong, Do Luong, Yen Thanh, etc., are also ramping up production to supply Tet holiday goods to distributors inside and outside the province. Photo: TP

giò me — Nghe An's pork sausage (giò me) currently has many large-scale production facilities, with outputs of tens of tons per year. Many of these products have been recognized with 3-star and 4-star OCOP (One Commune One Product) certifications. OCOP-certified pork sausages are available in supermarkets and modern retail chains nationwide, are popular with consumers, and are a frequently chosen food item during Tet (Lunar New Year). (Photo: TP)

These days, the atmosphere at the Lien Duc incense production facility (Thanh Lien commune, Thanh Chuong district) is bustling with activity, with dozens of workers in the factory working non-stop to fulfill orders. Photo: TP

hương 2 — According to Mr. Phan Bá Bảy, the owner of the facility, the workshop operates year-round, with orders coming in steadily every day. However, in the last months of the year, demand surges dramatically, with orders expected to increase two to three times, requiring workers to work overtime. (Photo: TP)

Gạo lứt — A company prepares ingredients for its biggest production run of the year, with products including cereal bars, nutritional powder, brown rice candy, etc., to serve the Lunar New Year market. Photo: TP

ghép 4 — This year, the trend of choosing OCOP products as gifts has increased significantly. Therefore, OCOP producers are collaborating to launch high-quality Tet (Lunar New Year) gift products such as: lotus-based products combined with Shan Tuyet tea; crispy dried jackfruit and chewy dried mango combined with lotus tea; dried beef and sausages combined with Khau Hin wine and herbal rice wine… which are popular in the market. (Photo: TP)

đóng gói — Phu Quy Medicinal Herbs Cooperative (Nghia Thuan commune, Thai Hoa town) currently has 9 OCOP products. For the upcoming Lunar New Year (Tet) in 2025, the cooperative plans to supply 1,000 gift sets containing its OCOP products to the market. Photo: TP

hoa quả sấy — OCOP products are attractively packaged, with complete packaging and labeling to meet consumer preferences. Photo: TP

Nhiều gian hàng OCOP trên địa bàn tỉnh đang tích cực đẩy mạnh việc quảng bá, giới thiệu sản phẩm, nhất là các mặt hàng các set, giỏ quà Tết. Ảnh: T.P — Many OCOP (One Commune One Product) stalls in the province are actively promoting and introducing their products, especially Tet gift sets and baskets. Photo: TP

"
Currently, thanks to the application of science and technology in production, improved product designs, barcodes, and QR codes for traceability, many products have registered intellectual property and geographical indications, thus meeting the stringent requirements of the market. Making OCOP products into gift items for Tet (Lunar New Year) will open up a new direction in product consumption, while simultaneously enhancing the brand and creating a promotional effect for OCOP products.
Mr. Nguyen Ho Lam - Deputy Head of the Department of Economic Cooperation and Rural Development of Nghe An Province

Nghe An's OCOP products are riding the wave of the Tet market.

OCOP Nghe An

Tet

See more about Economics

Read more

Nghe An's OCOP products are riding the wave of the Tet market.

OCOP Nghe An

Tet

See more about Economics

Read more

Log in