VINPEARL, a top brand in Southeast Asia.
Recently, Vinpearl was honored as one of the top 3 strongest brands in Southeast Asia and number 1 in Vietnam by Brand Finance, a leading global brand valuation organization.
This is a spectacular leap forward for Vinpearl, affirming its leading position in the tourism, resort, and entertainment sector in Vietnam and the region.
According to Brand Finance, Vinpearl's brand value has seen an incredible 34% increase to US$230 million over the past year. The Vietnamese company achieved a Strength Index (BS1) score of 89.7 out of 100, raising its brand strength to the maximum level of AAA+, surpassing numerous major names in the region to officially be among the Top 3 strongest brands in Southeast Asia.
Previously, Brand Finance also honored Vinpearl as the company with the highest brand strength index in Vietnam. According to the report, Vinpearl has made remarkable progress, surpassing large businesses in the finance and banking sector to rank number 1 in Vietnam in terms of brand strength.
Brand strength index, assessed by Brand Finance, is based on various factors such as brand awareness, customer experience and preferences with the brand, business results, and market share. In 2024, Vinpearl continuously improved the quality of services at its world-class tourist complexes to provide superior and perfect experiences for tourists.
In particular, the Vinpearl Resorts & Hotels system, located in some of Vietnam's most beautiful coastal regions, is at the forefront of creating trendy tourism trends. This is a "holiday paradise" especially loved by tourists for its stunning natural beauty, themed villas with unique styles, and countless exquisite experiences in accommodation, dining, meetings, and other special activities.
In 2024, VinWonders, with its WonderFest 2024 International Sea Festival series, offered a series of blockbuster entertainment, sea exploration, cultural experiences, shopping, and culinary delights, along with the Nha Trang International Bay of Lights Festival, contributing to attracting up to 660,000 visitors to the coastal city. These special highlights ignited an endless festive atmosphere and boundless exhilaration for all visitors to Vinpearl.
Furthermore, befitting its leading brand status, Vinpearl continuously creates world-class experiences for tourists with the launch of Vinpearl Horse Academy Vu Yen, Vin Wonders Cua Hoi, and Vinpearl Harbour - a complex of entertainment, dining, and shopping from day to night, along with a series of unique experiences such as the Indochine commercial street, the Stunt Show live action show on the sea, and the first high-end Korean-style spa and sauna complex in Vietnam - Aquafield Nha Trang.
Vinpearl Golf – Vietnam's leading golf course management and operation brand – continues to make a strong mark by officially managing and operating Cape Wickham Golf Links, Australia's number one golf course and one of the top 14 best golf courses on the planet according to the prestigious Golf Digest global ranking.
Moreover, Vinpearl has demonstrated strong growth by continuously expanding its market and extensively promoting itself globally. In September, Vietnam's strongest brand signed a memorandum of cooperation with a series of leading names in the US music and film industries to promote Vietnamese culture and beauty to the world.
Vinpearl also organized a customer appreciation event and signed strategic cooperation agreements to further explore the South Korean market.
In Australia, Vinpearl participated in an event to promote tourism in three central provinces, and to further develop flight routes connecting Australia and Vietnam. This was accompanied by a series of promotional activities for Vietnam in India, China, Taiwan, Russia, Mongolia, Kazakhstan, Uzbekistan & Poland, France, Italy, Germany, and other countries. At the same time, Vinpearl also partnered with Kien Giang, Khanh Hoa, and Da Nang to promote tourism in these provinces to potential markets such as Japan, Thailand, and Malaysia.
Vinpearl's inclusion in the top 3 strongest brands in the region and number 1 in Vietnam affirms the strength and market-leading role of tourism, resort, and entertainment businesses, while also contributing to enhancing the position of Vietnamese businesses in the region and the world.
About Vinpearl:
Vinpearl is Vietnam's largest tourism, resort, and entertainment service brand, encompassing a chain of 5-star hotels, resorts, spas, convention centers, restaurants, golf courses, and international-standard entertainment complexes located in Vietnam's most famous tourist destinations.
With 21 years of continuous development, Vinpearl owns, operates, and manages 30 hotels and resorts under the Vinpearl brand located in 17 provinces and cities nationwide, with a capacity of over 15,900 hotel rooms and villas, 3 theme parks and 2 amusement parks, 2 semi-wild animal conservation and care parks, 4 domestic golf courses, and 1 international golf course. The company plans to continue expanding its scale in Vietnam and globally in the near future.
Additional information:https://vinpearl.com/
About Brand Finance:
Brand Finance Plc is a leading global brand valuation company, established in 1996 in London, United Kingdom. It is the only company with a brand valuation methodology that meets the ISO 10668 standards for valuation, and operates in over 20 countries worldwide.
Every year, Brand Finance values more than 70,000 brands worldwide, and this is the eighth year that Vietnam has been included in the list of countries whose brands are valued by Brand Finance, with Brand Finance Asia Pacific (headquartered in Singapore) responsible for publishing the list.
Additional information:http://www.brandfinance.com