Economy

VINPEARL top brand in Southeast Asia

Pearl • February 6, 2025 09:10

Recently, Vinpearl was honored as one of the top 3 strongest brands in Southeast Asia and number 1 in Vietnam by Brand Finance - the world's leading brand valuation organization.

This is a spectacular rise of Vinpearl, affirming its leading position in the field of resort tourism - entertainment in Vietnam and in the region.

According to Brand Finance, Vinpearl's brand value has grown by an astonishing 34% to 230 million USD in the past year. The Vietnamese enterprise achieved a Strength Index (BS1) score of 89.7 out of 100, increasing its brand strength to the maximum level of AAA+, surpassing a series of big names in the region to officially be in the Top 3 strongest brands in Southeast Asia.

Previously, Brand Finance also honored Vinpearl as the unit with the largest brand strength index in Vietnam. According to the report, Vinpearl has made great progress when surpassing large enterprises in the finance and banking sector to rank No. 1 in Vietnam in terms of brand strength.

Vinpearl Resorts & Hotels is a hotel and resort system located in beautiful coastal areas of Vietnam. Photo: Vinpearl

The brand strength index is evaluated by Brand Finance based on many factors such as brand awareness, customer experience and preferences with the brand, business results or market share... In 2024, Vinpearl has continuously improved the quality of services at international-class tourist complexes to bring outstanding, perfect experiences to visitors.

In particular, the Vinpearl Resorts & Hotels hotel - resort system is located in the most beautiful coastal areas in Vietnam, leading the way and creating trendy tourism trends. This is a "resort paradise" that is especially loved by tourists with its beautiful nature, stylish and unique themed villas and countless quintessential experiences in accommodation, cuisine, meetings, and special experiences.

In 2024, VinWonders with the WonderFest 2024 International Sea Festival series will bring a series of entertainment blockbusters to explore the sea, experience culture, shopping, cuisine, and the Nha Trang International Bay of Light Festival, contributing to attracting up to 660,000 visitors to the coastal city. These are special highlights that have ignited the endless festive atmosphere and unlimited sublimation of emotions for all visitors when coming to Vinpearl.

WonderFest International Sea Festival. Photo: Vinpearl

In addition, worthy of its leading brand position, Vinpearl continuously creates classy experiences for visitors when launching Vinpearl Horse Academy Vu Yen, Vin Wonders Cua Hoi and Vinpearl Harbour - a complex of entertainment, cuisine, shopping from day to night with a series of unique experiences such as Indochine commercial area, Stunt Show live action show on the sea, the first high-class Korean-standard spa & sauna complex in Vietnam - Aquafield Nha Trang.

Panoramic view of Vinpearl Nha Trang complex. Photo: Vinpearl

Vinpearl Golf - Vietnam's leading golf course management and operation brand continues to make a strong impression when officially managing and operating Cape Wickham Golf Links - Australia's No. 1 golf course, top 14 best golf courses in the world on the most prestigious global ranking - Golf Digest.

Not only that, Vinpearl has shown strong acceleration steps when continuously expanding the market, promoting extensively around the world. In September, the strongest brand in Vietnam signed a memorandum of understanding to cooperate with a series of leading names in the field of music and cinema in the United States to promote Vietnamese culture and beauty to the world.

Vinpearl also organized a customer appreciation event and signed a strategic cooperation agreement to promote exploitation of the Korean market.

In Australia, Vinpearl participated in an event to promote tourism for 3 central provinces, promoting more flights connecting Australia and Vietnam. Along with that, there were a series of activities to promote and advertise Vietnam in India, China, Taiwan, Russia, Mongolia, Kazakhstan, Uzbekistan & Poland, France, Italy, Germany... At the same time, Vinpearl also accompanied Kien Giang, Khanh Hoa, Da Nang to promote tourism of the provinces to potential markets such as Japan, Thailand, Malaysia...

Vinpearl's inclusion in the top 3 strongest brands in the region and number 1 in Vietnam affirms the strength and market-leading role of tourism, resort and entertainment businesses, while contributing to enhancing the position of Vietnamese businesses in the region and the world.

About Vinpearl:

Vinpearl is the largest tourism - resort - entertainment service brand in Vietnam with a chain of hotel, resort, spa brands, conference centers, 5-star cuisine and golf courses and international standard entertainment areas located at the most famous tourist attractions in Vietnam.

With 21 years of continuous development, ownership, operation and management of 30 hotels and resorts under the Vinpearl brand located in 17 provinces and cities nationwide with a room capacity of over 15,900 hotel rooms and villas, 3 theme parks and 2 entertainment areas, 2 semi-wild animal conservation and care parks, 4 domestic golf courses, 1 international golf course, expected to continue to expand in scale in Vietnam and around the world in the near future.

More information:https://vinpearl.com/

About Brand Finance:

Brand Finance Plc is the world's leading brand valuation company, established in 1996 in London, UK. This is the only company that owns a brand valuation method that meets the ISO 10668 standards on valuation standards, present in more than 20 countries worldwide.

Every year, Brand Finance evaluates more than 70,000 brands worldwide and this is the 8th year Vietnam has been included in the list of countries with brands evaluated by Brand Finance, with Brand Finance Asia-Pacific (headquartered in Singapore) responsible for publishing the list.

More information:http://www.brandfinance.com