Nghe An strives to help OCOP products reach a wider market.
Nghe An has great potential to develop distinctive OCOP products. With the support and promotion from various sectors, OCOP products from many localities have reached wider markets.
Improve quality, innovate designs.
The coastal plain of Nghe An province has the potential to develop OCOP (One Commune One Product) products from aquatic and marine products such as shrimp, fish, squid, and many other agricultural products. This is a local resource and an advantage that will help these products increase their competitiveness in the market.
Dien Chau district, with its vast coastal area, provides raw materials for the production of dozens of OCOP (One Commune One Product) products such as fish sauce, peeled shrimp, and various seafood products, which have been regularly consumed by many domestic customers. After nearly 5 years of implementing the "One Commune One Product" program, Dien Chau now has 42 OCOP products, including 2 products that have achieved 4-star OCOP status: Sy Thang lotus peanuts from Sy Thang Agricultural and Forestry Products Co., Ltd. and Van Phan fish sauce from Van Phan Seafood Joint Stock Company.
Mr. Le The Hieu, Deputy Head of the Agriculture and Environment Department of Dien Chau district, said: "In recent years, localities have focused on implementing the 'One Commune, One Product' program."
To stimulate the consumption of local OCOP products, the district annually collaborates with relevant departments, agencies, and the Provincial Center for Investment, Trade, and Tourism Promotion to organize workshops to introduce and promote products at regional and national trade fairs, as well as Tet (Lunar New Year) fairs. Simultaneously, it has developed an e-commerce platform and established booths to showcase local OCOP products. As a result, Dien Chau's OCOP products are becoming increasingly well-known to consumers.
In Hoang Mai town, 36 products have achieved OCOP (One Commune One Product) star rating. Among them, the frozen seafood product group of Bien Quynh Joint Stock Company stands out with products such as cleaned mackerel, sun-dried mackerel, squid, and fish cake with pickled vegetables... continuously improving product quality, as well as innovating designs and packaging to increase competitiveness in the market.
Currently, the company's OCOP products are available in most major supermarket chains nationwide, and some products have been officially exported to the US market. The average annual revenue from OCOP products reaches 18 billion VND (an average of 3 billion VND/year/OCOP product). The company has signed product purchase contracts with fishing vessels in the area, creating a stable supply chain for raw materials and output.
Vinh City and Nghi Loc District are also known to tourists for their many OCOP products. With the motto of improving product quality, over the years these localities have developed hundreds of OCOP products, including some 5-star products.
Nghi Loc district currently has 49 products that have achieved OCOP star status, with many communes having 2-5 products each. For example, Nghi Van commune has 5 products that have achieved OCOP star status: Hillside Oranges from Nghi Van General Service Cooperative; Honey from Nghi Van Commune Beekeeping Cooperative; Green-skinned pomelo, cantaloupe, and black chicken eggs...
Previously, OCOP products mainly consisted of fish sauce, shrimp paste, and pickled shrimp. Now, Vinh City has expanded to include many new products in the seafood processing industry, such as grilled mackerel, squid patties, mackerel patties, shredded dried shrimp, peanut candy, and nutritional cereals. Most people involved in the seafood processing business in coastal areas have many years of experience in production and trading, and have a stable customer base.
Boosting consumption of OCOP products.
To give local OCOP products a competitive advantage in the market, for many years, authorities at all levels and specialized agencies have advised and organized numerous promotional campaigns to introduce OCOP products at supermarkets and in dozens of provinces and cities...
In 2024 alone, in order to promote trade and develop markets, the Department of Industry and Trade, the Provincial Center for Investment, Trade and Tourism Promotion, and the Sub-Department of Quality, Processing and Market Development of Nghe An Province have implemented many activities to support agricultural, forestry, and aquatic product processing and production facilities, as well as OCOP products, in penetrating markets within and outside the province, and export markets.
Furthermore, in 2024, the Nghe An Sub-Department of Quality, Processing and Market Development supported 100 businesses in participating in 43 trade fairs, with over 230 booths; over 200 types of products were promoted and introduced in provinces and cities nationwide; and trade promotion trips were organized in Lang Son, Kon Tum, Da Nang, etc. As a result, many businesses producing OCOP products have connected with, offered, and sold their products in these markets.
The departments organized 3 trade promotion trips and supported more than 100 establishments to participate in 43 trade fairs nationwide; inaugurated a booth showcasing OCOP products and specialties of Nghe An province at Go!Vinh Supermarket, creating opportunities for businesses and cooperatives to access the modern retail market.
Nghe An's OCOP products have also been promoted on the e-commerce platform 37nghean.com, with over 470 businesses and rural industrial establishments participating, showcasing a total of 7,653 products and attracting over 9.2 million visits.
To date, Nghe An province has 712 products that have achieved 3 stars or higher (including 665 products with 3 stars, 45 products with 4 stars, and 2 products with 5 stars), and one OCOP product has the potential to achieve 5 stars.
