Nghe An strives to bring OCOP products 'far'
Nghe An has great potential to develop distinctive OCOP products. With the support of promotion from various sectors, OCOP products from many localities have reached the market.
Improve quality and design
The coastal plain of Nghe An has the potential to develop OCOP products from aquatic and seafood products such as shrimp, fish, squid and many other agricultural products. These are local resources, which are advantages for products to increase their competitiveness in the market.
Dien Chau district with its vast sea area is the place that provides raw materials for the production of dozens of OCOP products such as fish sauce, shrimp and seafood... which have been regularly used by many domestic customers. After nearly 5 years of implementing the "One Commune One Product" Program, Dien Chau now has 42 OCOP products, of which 2 products have achieved 4 OCOP stars, including: Sy Thang lotus peanuts of Sy Thang Agricultural and Forestry Products Limited Company and Van Phan fish sauce of Van Phan Seafood Joint Stock Company.
Mr. Le The Hieu - Deputy Head of the Department of Agriculture and Environment of Dien Chau district said: In recent years, localities have focused on implementing the program "One commune one product".
To stimulate the consumption of local OCOP products, every year, the district coordinates with departments, branches, and the Provincial Investment, Trade and Tourism Promotion Center to organize seminars to introduce and promote products at regional and national trade fairs, Tet fairs, and at the same time build an e-commerce platform; set up booths to introduce local OCOP products. Thanks to that, Dien Chau's OCOP products are increasingly known to consumers.
For Hoang Mai town, up to now, there have been 36 products achieving OCOP star. In which, the frozen seafood products of Bien Quynh Joint Stock Company stand out with products: cleaned mackerel, one-sun-dried mackerel, squid, pickled fish cakes... constantly improving product quality, as well as improving designs and packaging to increase competitiveness in the market.
Currently, the company's OCOP products are available in most major supermarket chains nationwide, and some products have been officially exported to the US market. The average annual revenue of OCOP products reaches 18 billion VND (average 3 billion VND/year/OCOP product). The company has signed contracts to purchase products with fishing vessels in the area, creating a stable supply chain of raw materials and output.
Vinh city and Nghi Loc district are also known to tourists for many OCOP products. With the motto of improving product quality, in recent years, localities have built hundreds of OCOP products, including 5-star products.
Nghi Loc district currently has 49 products achieving OCOP star, in which many communes have 2-5 products. Typically, Nghi Van commune has 5 products achieving OCOP star: Cam Doi of Nghi Van General Service Cooperative; Honey of Nghi Van Commune Beekeeping Cooperative; Green-skinned grapefruit, cantaloupe and black chicken eggs...
If in the past, OCOP products were mainly fish sauce, shrimp paste, and sour shrimp, Vinh city has now expanded to many new products in the seafood processing industry such as grilled mackerel, squid rolls, mackerel rolls, cotton floss, peanut candy, and nutritious cereals. Most of the seafood processing business people in coastal areas have many years of experience in production and business and have a stable customer base.
Stimulating consumption of OCOP products
In order for indigenous OCOP products to have an advantage in the market, over the past years, authorities at all levels and specialized sectors have advised on organizing many promotional campaigns to introduce OCOP products in supermarkets and dozens of provinces and cities...
In 2024 alone, in order to promote trade and develop the market, the Department of Industry and Trade, the Provincial Center for Investment, Trade and Tourism Promotion, and the Nghe An Department of Quality, Processing and Market Development have synchronously deployed many activities to support agricultural, forestry and fishery production and processing establishments, and OCOP products to penetrate domestic and foreign markets and export markets.
In addition, in 2024, the Nghe An Department of Quality, Processing and Market Development supported 100 establishments to participate in 43 fairs, with over 230 booths; over 200 types of products were promoted and introduced in provinces and cities across the country; organized connection trips and trade promotion in the provinces of Lang Son, Kon Tum, Da Nang... Since then, many units that are the subjects of OCOP products have connected, offered and brought products to consumption in these markets.
The sectors organized 3 trade promotion trips and supported more than 100 establishments to participate in 43 fairs nationwide; opened a booth to introduce OCOP products and Nghe An province specialties at Go! Vinh Supermarket, creating conditions for businesses and cooperatives to access the modern retail market.
Nghe An's OCOP products have also been promoted on the e-commerce platform 37nghean.com, with more than 470 enterprises and rural industrial establishments participating, a total of 7,653 products introduced and attracting more than 9.2 million visits.
Up to now, Nghe An province has 712 products with 3 stars or higher (including 665 3-star products, 45 4-star products, 2 5-star products) and 1 OCOP product with the potential to become a 5-star OCOP product.
