Coffee prices today, April 20, 2025: No change.
Today, April 20th, domestic coffee prices are at 129,000 - 129,700 VND/kg. Prices remain unchanged from yesterday. Coffee shops are experiencing huge revenue surges thanks to the "trend" of drinks featuring the Vietnamese flag.
Domestic coffee prices today
Domestic coffee prices in the Central Highlands region today, April 20, 2025, remain unchanged compared to yesterday, fluctuating between 129,000 and 129,700 VND/kg.
Accordingly, traders in Dak Nong province are buying coffee at the highest price of 129,700 VND/kg. This remains unchanged from yesterday.
Similarly, the price of coffee in Dak Lak province remains unchanged from yesterday at 129,700 VND/kg.
Coffee prices in Gia Lai province remained unchanged, trading at 129,500 VND/kg.
In Lam Dong province, coffee prices remained unchanged at 129,000 VND/kg.
The 50th anniversary of the Liberation of Southern Vietnam on April 30th is creating a wave of "patriotic coffee" at many cafes in Hanoi, Ho Chi Minh City, and other major cities. Many cafes have quickly decorated their spaces in a style strongly reflecting national identity, from the red flag with a yellow star, maps of Vietnam, to symbols of the reunification day. Not only has this created a widespread effect on social media, but many cafes have also recorded spectacular increases in revenue, in some cases up to 200%, with full tables lasting for a whole week.
Mr. Ha, the owner of a cafe in Ho Chi Minh City, said that thanks to capitalizing on holiday trends, his cafe's revenue has skyrocketed, especially on weekends. However, decorating in a way that is both historically accurate and modern and attractive is a major challenge. His cafe must accurately depict the map of Vietnam, especially the islands and coastal areas, while creating a bright space for customers to easily take photos. The drink menu is also designed around values such as "Independence - Freedom - Happiness," using 100% local ingredients.
The wave of holiday decorations isn't limited to large chain stores; it's spreading to smaller, independent cafes. Items like national flag-shaped cakes, balloons, stickers, and commemorative-themed cups have transformed these coffee spaces into attractive destinations, drawing in young people to take photos, share them, and spread a sense of national pride on social media.
World coffee prices today
Coffee prices on the world market remained unchanged on both exchanges due to closures for the Easter holiday.
Robusta coffee (London):
Delivery in May 2025: At $5,253 per ton.
July 2025 delivery: At $5,277/ton.
Arabica coffee (New York):
May 2025 delivery: At 375.5 cents/lb.
July 2025 delivery: At 372.6 cents/lb.
Currently, due to the Easter holiday in many major consumer markets, the London Stock Exchange will be closed today and Monday. The New York market is also closed today and will only be open for half a day next Monday.
One notable piece of information is that Safras & Mercado, an agricultural consulting firm, has just revised its forecast for Brazil's coffee production in the 2025-2026 crop year.
Contrary to initial predictions of a sharp decline, the organization has raised its forecast for arabica coffee production from 38.35 million bags to around 40 million bags, or even higher. While production is still expected to be lower than the previous year, the extent of the decline is no longer as severe as initially feared.