5 business secrets of the Japanese

October 12, 2017 19:51

(Baonghean.vn) - Everywhere in Japan, customers are highly valued because they generate the majority of revenue for every business, and bowing is a common practice in the country's corporate culture.

A newly opened Japanese gas station in Hanoi, where the manager stood for a long time in the rain, bowing to invite and thank customers for using their cheaper and more accurate products and services, has caused a stir on Vietnamese social media in recent days.

Customers are always a priority for any business person, and their importance is crucial to success or failure. However, Japanese entrepreneurs truly value customer importance and provide the best possible service; they are always at the forefront of this issue.

1. The customer is always right.

Ở Nhật, câu thành ngữ
In Japan, the proverb "A ripe ear of rice bows its head" means that to succeed and reach your goal, you need to be grateful and show respect. (Image: Internet)

In Japan, if you're a consumer, you can buy anything you want anywhere, anytime. Even if you don't have enough money, you can pay in installments, and someone will deliver it to your door. If you don't know how to use a product, just call the store and a staff member will come to your house to guide you.

Japanese businesspeople believe that salespeople must put themselves in the buyer's shoes, understand customer desires, and always think about the customer's best interests; only then will they naturally gain trust.

Yoshida Tadao, the founder of YKK zipper company, once said, "Without considering the interests of the customer, a business cannot prosper. To gain profit, one must first sow seeds of kindness in others, and then that kindness will repay us."

2. Be fully committed to your work.

Khi làm bất kỳ công việc gì, người Nhật luôn toàn tâm toàn ý, đề cao trách nhiệm cá nhân vào công việc. Ảnh: Internet
When doing any job, the Japanese are always wholeheartedly dedicated and place a high value on personal responsibility. (Image: Internet)

This is also the motto of many Japanese companies, and some even include it in their regulations.

The clearest evidence is Honda. In 1967, during the "car defect crisis" in the US, Honda proactively disclosed the defects for the sake of consumer lives, an action that earned great admiration from Americans.

With its principle of "thinking of the customer," Honda accepted the risk despite the potential for closure. Of all car manufacturers, Honda was the first to disclose to the US government the defects in its CT2000 model.

3. Good quality goods at low prices is our top business motto.

Từ lâu, Nhật Bản được ví như một thiên đường của các loại hàng hiệu và hàng cao cấp.
For a long time, Japan has been considered a paradise for designer and luxury goods. Photo: Internet

The market is constantly changing, and consequently, consumer preferences also shift rapidly. However, an unshakeable truth in Japanese business is "Good quality at a low price." This is the common demand of most consumers. Japanese entrepreneurs place the market at the center, seeking every possible way to understand and provide the best goods to their customers.

A prime example is the Japanese automotive and home appliance market, which developed later than European countries but offers significantly better quality and lower prices, even dominating similar products from many pioneering countries in the international market. The Japanese secret lies in their sophisticated quality management system and unique cost management skills.

4. Listen to customer feedback.

Mọi giao dịch của người Nhật đều kết thúc với cái cúi đầu lịch sự. Ảnh: Internet
Every transaction among Japanese people ends with a polite bow. Photo: Internet

In the eyes of Japanese businesspeople, the concept of "service" not only means providing convenience for customers but also means having the right attitude when handling customer dissatisfaction and complaints in a fair, prompt, and unhesitating manner.

We should learn from the Japanese character. For them, the customer is king, and they provide guidance and support to the best of their ability. That's a commendable trait of the Japanese.

5. Trustworthiness is always our top priority.

Với người Nhật, chữ tín trong kinh doanh và lòng tin trong những cư xử xã hội luôn được đề cao. Ảnh: Internet
For the Japanese, integrity in business and trust in social interactions are highly valued. (Image: Internet)

Trustworthiness is a prominent characteristic of the people of the Land of the Rising Sun. No matter what they do, even the smallest tasks, they always keep their word, adhering to principles and promises made to their partners. This is what has brought great success to the Japanese.

Peace

(Synthetic)

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