5 'Simple' Measures to Help International Tourism Recover
(Baonghean.vn) - At the 2021 Tourism Conference themed "Vietnam Tourism Recovery and Development," Ms. Julia Simpson – President and CEO of the World Travel and Tourism Council – outlined five measures to restore international tourism in the context of the COVID-19 pandemic.
According to Julia Simpson: Before the pandemic, in 2019, travel andtourismIt contributed 10.4% to global GDP, equivalent to $9.17 trillion; 334 million people were involved in this sector. The COVID-19 pandemic wiped out nearly 50% of that value; leaving 62 million people in the travel and tourism industry unemployed.tourismlost my job.
![]() |
| Julia Simpson, President and CEO of the World Travel and Tourism Council, outlined five measures to restore international tourism in the context of the COVID-19 pandemic. (Photo: Thanh Cuong) |
Currently, the World Travel and Tourism Council has outlined and called for the implementation of five measures to ensure the restoration of international tourism and accelerate its recovery, which are:
The first,There is a need for simplified regulations for international travel, allowing fully vaccinated citizens to travel without restrictions. In addition, testing procedures also need to be simplified.
Monday,We need to develop and implement digital solutions that allow people to prove their COVID-19 status and enter the country quickly and easily. This is similar to how people can use QR codes or QR tickets when traveling by train.
Tuesday,Vaccines that have been licensed by the WHO or a strict pharmaceutical regulatory authority (SRA) must be approved for travel.
![]() |
| Tourists flock to the sunflower fields. Photo: Quang Dung |
Wednesday,Most importantly, today's travelers have very high demands regarding health, safety, and cleanliness standards. Destinations, hotels, and tourism organizations must ensure that the services and products they provide meet the highest health and safety protocols.
Final,Another very important issue is vaccine equity. Four billion people worldwide have yet to receive vaccinations. Therefore, the World Travel and Tourism Council has joined forces with COVAX to accelerate vaccination efforts globally.
Julia Simpson predicted that in 2022, if countries could implement the five measures proposed and called for by the World Travel and Tourism Council, travel and tourism could reach between $8 trillion and $8.6 trillion. And employment in the tourism sector could reach between 324 and 349 million people.
![]() |
| Julia Simpson emphasized the message "Keep things simple" to revive international travel. Photo: WTTC |
In the Asia-Pacific region alone, job recovery will be faster, with projections indicating between 181.5 and 198 million jobs by the end of 2022. This can only be achieved if countries maintain open borders and allow vaccinated individuals to travel.
At this point, the recovery of tourism is primarily driven by the domestic market. To revive international tourism, Julia Simpson emphasized the message, "Keep things simple." Simplifying international travel regulations should be a priority and should be maintained.





