What did Apple announce at its 'It's Glowtime' event?

Since the launch of the iPhone 12 in 2020, marking the transition to 5G connectivity, Apple has continuously upgraded the camera and screen technology on subsequent generations of iPhone. This makes users consider more carefully when upgrading to new generations, especially when daily usage needs have been met.

A recent report by analyst Dan Ives from the financial investment company Wedbush (USA) has exposed a surprising fact that up to 300 million iPhones worldwide have not been upgraded in more than 4 years. This number is not only shocking but also raises a big question mark about the product replacement cycle of the "bitten apple" and negatively affects the "golden goose" of Apple iPhone.

In a similar situation, Apple Watch and AirPods, although constantly upgraded, these improvements are too small to convince users to spend a large amount of money to own the new version.

By introducing groundbreaking features and completely new designs, Apple believes that the newly launched products will attract a large number of customers and create a new sales cycle.

Iphone 16

One of the most notable highlights of the iPhone 16 is the deep integration of artificial intelligence (AI). This is the first time Apple has introduced an iPhone specifically designed to take advantage of the power of AI, allowing users to create text and images with just simple commands.

Camera control buttons:The camera button is a revolution in the way we interact with the iPhone. With just a press of the physical button on the side of the phone, you can tap into the power of “visual intelligence.” The camera is now more than just a tool for taking pictures, it is also a smart window that connects you to the world around you.

For example, when you are out for a walk and see a cute dog. Instead of having to search for information about that dog breed online, you just point the iPhone 16 camera at the dog and press the control button. Immediately, the phone will display detailed information about that dog breed, from its history to interesting personality traits.

Or when you’re exploring a new city, you can use the camera controls to identify famous landmarks, find highly rated restaurants, or even make reservations before you arrive. The app can also help you manage your time more efficiently by automatically adding events to your calendar, like a fascinating art exhibition you happen to see along the way.

With “visual intelligence” built into the camera controls, iPhone 16 is not just a smartphone, but also an intelligent assistant, always ready to help you explore and interact with the world around you.

Improved Siri virtual assistant:One of the most notable upgrades is Siri’s ability to understand and process natural language more deeply. Siri can now “read” and understand the content of your text messages, making intelligent and personalized suggestions.

For example, your friend just sent you a message suggesting a great new movie. Instead of having to dig through your message list to find it, you can just say to Siri, “Siri, what good movies are showing today?” Siri will immediately search your conversations and suggest the exact movie your friend mentioned.

Siri can do more complex things, too. Say you want to share some fun photos from your weekend barbecue with a friend. Just say, “Siri, send 'Amy' photos from Saturday’s barbecue,” and Siri will intelligently search your photo library, select the appropriate photos, and automatically send a message to 'Amy'.

New colors:The iPhone 16 brings a breath of fresh air with a variety of eye-catching colors. In addition to traditional colors such as white and black, Apple also introduces more youthful options such as teal, navy blue, and pink. With two screen sizes of 6.1 inches for the iPhone 16 and 6.7 inches for the iPhone 16 Plus, users have many choices to suit their preferences and needs.

Continuing the success of the previous generation, iPhone 16 still retains the modern and luxurious design. The special highlight lies in the button system, in which the most prominent is the customizable Action Button, providing high flexibility for users.

Another notable improvement is the appearance of the camera control slider. Instead of traditional physical buttons, Apple has created a smooth capacitive touch area, allowing users to adjust camera parameters intuitively and precisely with just a touch. Sliding your finger along this slider will help you easily switch between shooting modes, adjust depth of field and explore many other interesting features.

Faster processor:The iPhone 16 is equipped with the latest processor, providing superior power compared to the previous generation. With a 17% increase in system memory bandwidth, everything you do, from opening apps, playing games to editing photos and videos, is done quickly and smoothly.

High-quality ceramic glass is used to reinforce the screen, increasing its durability by up to 50%. This means that your iPhone will always maintain its perfect appearance even when it encounters unexpected collisions.

In addition, the GPU graphics chip has also been significantly upgraded with a 40% increase in performance. Images displayed on the screen will become sharper and more vivid than ever, providing a top entertainment experience. From playing heavy 3D graphics games to watching high-quality movies, the iPhone 16 responds excellently.

Apple has announced attractive starting prices for the iPhone 16 series. Specifically, the iPhone 16 will start at $799, while the iPhone 16 Plus will start at $899. This price not only remains the same as the previous generation but also offers a variety of options for users.

iPhone 16 Pro

With the iPhone 16 Pro, Apple has taken artificial intelligence to the next level. This phone is equipped with a powerful A18 Bionic chip, combined with advanced AI algorithms, providing smarter and more personalized experiences than ever.

Larger screen:The iPhone 16 Pro and Pro Max mark a big step forward in screen design. Compared to the previous generation, both versions have a 0.2-inch larger screen, 6.3 inches and 6.9 inches respectively. This means you will have a more spacious display space, perfect for immersing yourself in movies, games or simply surfing the web.

Impressive battery life, stylish design:The iPhone 16 Pro not only impresses with its powerful performance but also has a battery life that is superior to previous generations, allowing you to comfortably use it all day long without worrying about running out of battery. In addition, the device is also dressed in trendy colors, from mysterious black, pure white to two new tones of natural titanium and desert sand, meeting all personal styles.

4K video recording:The iPhone 16 Pro and Pro Max take video recording to the next level. With 4K recording at 120 frames per second, you can capture smooth, detailed action. In particular, the slow-motion feature is integrated right in the post-production process, making it easy to create impressive videos without having to worry about adjusting camera settings while filming.

Not only that, the Pro line is also equipped with a professional recording system. Spatial audio and intelligent background noise filtering help you capture high-quality recordings, with every word clearly defined. Imagine, you can easily separate the voice of the person in the middle of the frame from the surrounding noise, creating realistic and vivid videos.

Apple has officially announced the prices for the two super products iPhone 16 Pro and Pro Max at $999 and $1,199 respectively. This price reflects the significant upgrades in performance, design and high-end features that this product line brings. This is definitely a worthy investment for those who love technology and want to own a top smartphone.

Apple Watch Series 10

Apple has made a breakthrough in design with the Apple Watch Series 10. This smartwatch not only has an elegant appearance, thinner and lighter than ever, but also impresses with a display screen that is 30% larger than previous generations, providing a great visual experience.

Sophisticated design, trendy colors:The Apple Watch Series 10 offers a completely new look with a polished black titanium finish, along with luxurious rose gold and silver color options. The harmonious combination of modern technology and sophisticated design makes this watch an indispensable fashion accessory.

Built-in sleep apnea detection and monitoring feature:The new generation of Apple Watch has just been equipped with a feature to monitor and detect sleep apnea, a common but potentially dangerous health condition. This feature promises to help users detect respiratory problems early and provide timely warnings. Apple said this feature is in the process of being approved by the US Food and Drug Administration (FDA) and is expected to be available globally later this month.

Faster charging:The new Apple Watch impresses not only with its design but also with its impressive fast charging ability, reaching 80% battery in just 30 minutes. With a battery life of up to 18 hours, you can comfortably use it all day long without worrying about running out of battery.

New features:With the ability to dive to depths of up to 6m, a water temperature sensor and a depth gauge, this new device opens up new horizons of exploration under the ocean. Specially designed features for snorkeling such as direction and dive time give you more confidence when exploring the marine world.

The new Apple Watch Series 10 will officially be available on September 20, with a starting price of just $399.

AirPods 4

Apple has just launched AirPods 4 headphones with an improved design, bringing a more comfortable feeling than ever. In addition, the new hearing aid feature promises to bring a truly different listening experience.

New shape:Apple has revolutionized headphone design with AirPods 4. Thanks to advanced modeling technology, AirPods 4 are designed to fit perfectly in your ear, providing a comfortable and secure fit all day long.

New features:AirPods 4 not only brings a new design but also possesses many smarter control features. With the ability to play/pause music, answer/end calls with one touch, along with a convenient USB-C charging port, AirPods 4 meets all your usage needs. In addition, advanced features such as active noise cancellation and transparency mode will bring a vivid and realistic sound experience.

Hearing aid features:Apple has just launched AirPods 4 with the world's first clinically certified over-the-counter hearing aid. Together with a live hearing test on iPhone, AirPods 4 will become a trusted companion for your hearing health.

With two versions to choose from, the standard version for $129 and the Pro version with advanced noise cancellation for just $179. Whichever version you choose, you'll experience high-quality sound and a modern design.