Apple announced the Special Apple Experience event on March 4th in three major cities.
Apple has unexpectedly confirmed that it will hold a Special Apple Experience event on March 4, 2026, in New York, London, and Shanghai, with the expected launch of a new range of hardware.
Apple has just surprised the tech community by officially announcing an event called "Special Apple Experience." The event is scheduled to take place simultaneously in three cities: New York, London, and Shanghai on March 4, 2026, at 9:00 AM ET (9:00 PM the same day in Vietnam time).
Apple's new event scale and format.
Instead of a full-scale live launch event from Apple Park headquarters as usual, the March 4th event was described as a special "experience." Apple invited a select group of media representatives to attend in person in three major cities around the world.
The use of the word "experience" instead of the traditional "event" suggests that Apple may be aiming for a smaller scale but with a deeper focus on the actual product experience. This hints at changes in the American tech giant's approach to the press and users in 2026.
Product preview and invitation design
The highlight of this invitation is the Apple logo, designed in 3D, composed of circles in shades of yellow, green, and blue. Although Apple has not yet revealed the details or list of devices, experts expect this to be an opportunity for the company to introduce important new hardware products.
The simultaneous launch in major global economic centers such as New York, London, and Shanghai demonstrates the international influence of these upcoming devices. More specific information about the configuration and features of these products is expected to continue to leak in the coming time.
