Atari is building a $124 million gaming hotel and is calling on fans to invest.
Atari is reviving the brand with a gaming hotel project in Phoenix, Arizona, allowing fans to invest as little as $500. The project is expected to open in 2028.
Atari, an iconic brand in the gaming industry, is undertaking an ambitious plan to revive the brand by building a dedicated hotel for gamers in Phoenix, Arizona. The project has a total budget of $124 million and employs a crowdfunding model, allowing fans to invest as little as $500.
A dedicated entertainment space for gamers.
According to the plan, the Atari hotel will offer a neon-themed space, designed to be ready for esports events. Highlights include high-tech rooms, creator suites, and large-scale entertainment areas. Atari's goal is to create a unique destination that blends resort experiences with modern gaming culture.
Investment models and financial challenges
This project stands out with its community-focused financing model. By allowing fans to become investors, Atari not only raises capital but also builds a close-knit community around the project. To date, the project has raised $14 million out of the $124 million needed.
Although the idea has garnered interest, the remaining funding gap remains a significant challenge. Successfully raising the remaining $100 million will be crucial to the project's progress and feasibility.
Roadmap and future
If the fundraising process goes smoothly, the Atari hotel is expected to officially open its doors to guests in 2028. This is seen as a strategic move by Atari to reaffirm its position and expand its influence beyond the traditional video game industry.
