North Bling - Watch and think

1.North Blingcontinuously achieved many impressive records after its release: after two days of release, it reached 8 million views, entered the Top 6 most viewed MVs in the world in 24 hours and ranked 18th on the global Music Video Trending chart. After 6 days, it reached 25 million views, continued to hold the No. 1 position on Top Trending YouTube Vietnam and rose to No. 2 on the global YouTube Trending chart. After 7 days, it rose to No. 2 on YouTube Chart - the ranking of the most popular music videos in the world on March 7, 2025, with views 560 times higher than normal days. After 8 days of release,North Blinggarnered nearly 30 million views, maintained the No. 1 position on YouTube Vietnam's trending and rose to No. 2 in global music trends...

2. The above remarkable achievements show the warm reception of the audience forNorth Bling,contributing to the widespread promotion of Kinh Bac culture and Vietnamese music to the world. After watching the MV, thousands of people were interested and wanted to explore the Quan Ho region. Responding to public interest, Bac Ninh province immediately organized free tours every Saturday and Sunday, from March 8 to the end of June 2025 to serve tourists.

3. Send a general message to some famous artists and cultural managers of the province:What is needed for our hometown Nghe An to promote culture and tourism through Vi and Giam like Bac Bling?? No need to wait long, everyone texted back. Obviously, in the past few days, many people have thought and discussed before“North Bling phenomenon”; however, the answers are not very similar. Let me share some thoughts onNorth Blingby young artist Hoa Minzy.

4.North BlingCaptivating viewers right from the familiar, smooth lyrics and melodies of Quan Ho, performed by famous artists Xuan Hinh, Hoa Minzy and Tuan Cry:I go home and bathe in my pond, whether clear or muddy, home pond is still better. The love for my homeland is steadfast and faithful, the scent of fields, the wind, the straw, and the trees wait.”The melody ofBetel leaves offered, please do not leave.… has been renewed, youthful, modern of Rap, but still the familiar sound of Quan Ho, which has touched the hearts of many generations of Vietnamese people. Famous relics such as Dau Pagoda, Ba Chua Kho Temple, Nhu Nguyet River, Dong Ho painting village, Bat Trang pottery village... are mentioned in turn through lyrics and images in the MV. It is also necessary to mention the recall of festival images, the beauty of betel chewing, black teeth dyeing, using the image of To Nu in Dong Ho folk paintings for the actors' costumes and props; to the use of English words“Bling”,creating a difference, implying the sparkle and brilliance of the name Bac Ninh… All of this says one thing: this 30-year-old artist has a great depth of knowledge, love, and pride in the culture and history of his homeland, and has the desire and ability to contribute to spreading and transforming those cultural values ​​into resources for development. Possessing all of these precious qualities, it can only be called TALENT.

5.North BlingWhat attracts viewers is the images, sounds, lights, modern editing techniques, on the background of ancient communal houses and pagodas; the careful selection of costumes, nostalgic scenes..., evoking in the viewer's memory the rustic features of the familiar old countryside. Still traditional musical instruments but played in a new style, fast tempo, suitable for modern trends. Directors, cameramen, editors... are free to create from rich folk materials. And the traditional folk cultural values ​​of Kinh Bac land shine more brightly, soaring through the blend of contemporary art styles. That is the meticulousness, professionalism, and talent of Hoa Minzy and her team. And perhaps, that is also the requirement for a cultural industry that connects the preservation and promotion of heritage, between tradition and modernity that we need to aim for.

6.North BlingThe most attractive to viewers, leaving many thoughts, especially for those working in culture, arts and media today, is probably the cast of more than 300 extras from Lac Xa village - Hoa Minzy's hometown. The elderly men and women aged 80 - 90, veterans, farmers, primary and secondary school students...; all of them enthusiastically practiced for many days, from morning to night, in the cold, drizzle of the North. All of them performed skillfully and very soulfully for filming, like professional artists. The combination of the above things has created aNorth Blingboth everyday and familiar, yet modern and classy like a vibrant work of art.

7. At the launch press conferenceNorth BlingRight in our village, people even brought out their own things to serve. Then people lined up, warmly welcomed distinguished guests, performed Quan Ho for them, and then everyone shared and spread the word.North Blingin the pride of their homeland. Thinking back, folk culture and arts only truly have vitality in the performance space right in each village, from the banyan tree, the ferry, the communal house yard; only truly be transmitted and developed when on that journey, the people are the creators and beneficiaries; not necessarily from competitions and art festivals of teams from commune to district level, from teams from district to province level; all close the door to practice for competitions, compete with each other in large halls with air conditioning. And then, after the competition, everything is put away, as has been organized here and there for a long time.

8. Doing art and culture requires a lot of funding, and high-quality art programs and activities increasingly require a large amount of funding. Some websites quoted Hoa Minzy at the MV launch: project costsNorth Blingequal to the price of a luxury apartment. It is worth mentioning that she raised and spent that money herself. More importantly, according to a leader of DH Media company, the owner of the MVNorth Blingwill receive 55% of advertising revenue from YouTube. If the MV continues to increase in views, combined with revenue from YouTube, Hoa Minzy will have additional sources of income from brand promotion sponsorship, Prime membership fees, sponsorship cooperation, copyright licensing and future shows... That initial success is worthy of the entire 10-year incubation process, of the spirit of dedication to art to have 4.19 minutes of explosion.North Blingby young artist Hoa Minzy and the production team.

9.""Please come back to Bac Ninh for a visit, the festivals are bustling and joyful all year round", "Bac Ninh values ​​love/ I'll wait for you in the communal house yard with my conical hat"…Those smooth and graceful lyrics and melodies have been spreading throughout the internet, stirring the hearts and urging the footsteps of countless tourists from near and far to return to the land of Quan Ho, contributing to creating bumper seasons for Bac Ninh tourism. MVNorth Blinghas been creating more inspiration for creativity, dedication, and a spirit of commitment to achieve success in the minds of many artists, in the art and media world on "The road is not easy. It is to preserve the national cultural identity, while at the same time breathing into it a contemporary breath to conquer the youth", as praised by “King of Northern Comedy" Xuan Hinh.

And for sure,North Blinghas been and is"breathe into it a contemporary breath"In the thinking and activities of not only those working in cultural, artistic and media management, there is a need to renew themselves, together with efforts and creativity to make culture truly a driving force and an important resource for socio-economic development, in today's era of rapid development of science, technology and media.