North Bling - Watch and reflect

1.North BlingIt continuously achieved many impressive records after its release: after two days of release, it reached 8 million views, entered the Top 6 most-watched music videos worldwide in 24 hours, and ranked 18th on the global Music Video Trending chart. After 6 days, it reached 25 million views, continued to hold the number 1 position on the Top Trending YouTube Vietnam chart, and rose to the number 2 position on the global YouTube Trending chart. After 7 days, it advanced to the number 2 position on the YouTube Chart - the ranking of the most popular music videos in the world on March 7, 2025, with views increasing 560 times compared to a normal day. After 8 days of release,North BlingWith nearly 30 million views, it maintained its number 1 position on YouTube Vietnam's trending list and rose to number 2 in global music trends…

2. These remarkable achievements demonstrate the enthusiastic reception from the audience.North Bling,This contributes to the widespread promotion of the culture of Kinh Bac region and Vietnamese music to the world. After watching the music video, thousands of people were delighted and wanted to explore the Quan Ho region. Responding to public interest, Bac Ninh province immediately organized free tours every Saturday and Sunday, from March 8th to the end of June 2025, to serve tourists.

3. Send a general message to several well-known artists and cultural managers in the province:What does it take for Nghe An province to promote its culture and tourism through folk songs and chants like Bac Bling?Without much delay, everyone replied via text message. Clearly, many people had been thinking and discussing this over the past few days."North Bling phenomenon"However, the answers were not entirely consistent. Let me share some of my reflections on this matter.North Blingby young artist Hoa Minzy.

4.North BlingThe performance captivated viewers from the very beginning with the familiar, smooth lyrics and melodies of Quan Ho folk music, performed by renowned artists Xuan Hinh, Hoa Minzy, and Tuan Cry."We return to our own pond to bathe, whether clear or muddy, our home pond is still better. The love for our homeland is unwavering, the scent of the fields and the gentle breezes, the straw waiting for us."The melody ofOffer betel nut, stay here and don't leave....has been refreshed, youthful, and modernized with the style of Rap, yet still retains the familiar melodies of Quan Ho folk music, which have touched the hearts of generations of Vietnamese people. Famous landmarks such as Dau Pagoda, Ba Chua Kho Temple, Nhu Nguyet River, Dong Ho painting village, Bat Trang pottery village... are all mentioned through the lyrics and images in the MV. It's also worth mentioning the reminiscence of festival imagery, the beauty of betel chewing and teeth blackening, the use of images of the beautiful women from Dong Ho folk paintings for the costumes and props of the actors; and the use of English words."Bling",Creating something unique, implying the sparkle and radiance of the name Bac Ninh… All of this speaks to one thing: this artist, only 30 years old, possesses a profound depth of knowledge, love, and pride in the culture and history of his homeland, and has the aspiration and ability to contribute to spreading and transforming those cultural values ​​into resources for development. Possessing all these precious qualities, he can only be called TALENT.

5.North BlingThe film captivates viewers with its modern visuals, sounds, lighting, and special effects, set against the backdrop of ancient temples and pagodas; the carefully selected costumes and nostalgic settings evoke memories of familiar rural life in the past. Traditional musical instruments are played in a new style with a faster tempo, suitable for modern trends. The directors, cinematographers, and editors are given free rein to create from the rich folk material. The traditional folk cultural values ​​of the Kinh Bac region shine even brighter and soar through this blend of contemporary artistic styles. This demonstrates the meticulousness, professionalism, and talent of Hoa Minzy and her team. And perhaps, this is also the requirement for a cultural industry that seamlessly integrates heritage preservation and promotion, tradition with modernity, which we should strive for.

6.North BlingWhat captivated viewers the most, leaving them with much to ponder, especially those working in culture, arts, and media today, was perhaps the cast of over 300 extras from Lac Xa village – Hoa Minzy's hometown. Elderly men and women aged 80-90, veterans, farmers, elementary and middle school students… all enthusiastically practiced for days, from morning till night, in the cold, drizzling rain of the North. They all performed skillfully and with great soul for filming, like professional artists. The blend of these elements created a truly captivating performance.North BlingIt is both ordinary and familiar, yet modern and sophisticated, like a vibrant work of art.

7. During the launch press conferenceNorth BlingRight in their own village, the villagers even brought out things from their homes to serve. Then, they lined up in long rows, warmly welcoming the honored guests, performing Quan Ho folk songs for them, and then everyone shared and spread the joy.North BlingFilled with pride for their homeland, I reflect that folk culture and arts truly thrive in performance spaces within each village, from the banyan tree, the riverside, the village square; they are only truly passed down and developed when the people themselves are the creators and beneficiaries along the way; not necessarily through competitions and festivals of teams from the commune to the district, or from the district to the province; all of which are held behind closed doors for rehearsals and competitions in large, air-conditioned halls. And then, after the competition, everything is put away, as has often been the case here and there for a long time.

8. Creating cultural and artistic content requires significant funding, and increasingly, high-quality artistic programs and activities demand substantial financial resources. Some websites quoted Hoa Minzy at the MV launch event, stating: "The project costs..."North BlingIt's worth the price of a luxury apartment. What's remarkable is that she raised and spent all that money herself. Even more noteworthy, according to a leader of DH Media, the company that owns the music video.North BlingShe will receive 55% of the advertising revenue from YouTube. If the MV continues to increase in views, combined with the revenue from YouTube, Hoa Minzy will have additional significant income from brand sponsorships, Premium membership fees, sponsorship deals, licensing rights, and future performances... This initial success is truly well-deserved, reflecting the 10 years of dedication and commitment to art that led to the explosive 4.19-minute video.North Blingby young artist Hoa Minzy and her team.

9.""Come visit me in Bac Ninh, where the festivals are lively and bustling all year round," "Bac Ninh values ​​sentiment and affection / I'll be waiting for you in my conical hat at the village square."...Those melodious and charming lyrics and tunes have spread across the internet, stirring emotions and urging countless tourists from near and far to visit the Quan Ho region, contributing to bountiful seasons for tourism in Bac Ninh. (MV)North BlingIt has been and continues to inspire creativity, dedication, and a spirit of commitment to achieve success in the minds of many artists, in the arts and media industries."The path is not easy. It's about preserving national cultural identity while simultaneously infusing it with contemporary elements to win over young people.", as the praise of “King of Comedy in Northern Vietnam"Xuan Hinh."

And that's for sure,North Blinghas been and is"Inject a contemporary touch into it"In the thinking and actions of not only those in charge of cultural, artistic, and media management, there is a need to renew themselves, to strive and create, so that culture truly becomes a driving force and an important resource for socio-economic development in today's era of rapid development of science, technology, and media.