Gold price chart today, November 28, 2025: ACB, SJC, PNJ, DOJI gold prices, BTMC gold rings, and world gold prices remain stable during Thanksgiving.
Gold prices today, November 28, 2025: ACB, SJC, PNJ, and DOJI gold bars are priced at 153.4 million VND. BTMC gold rings are at 153 million VND. World gold prices remained stable on Thanksgiving Day.
Gold priceDomestic news today, November 28, 2025
As of 4:00 AM today, November 28, 2025, the price of SJC gold bars remained unchanged at 153.4 million VND for the selling price. Specifically:
DOJI Group listed SJC gold bars at 151.4 million VND/ounce for buying and 153.4 million VND/ounce for selling, with no change in price for both buying and selling compared to yesterday.
At the same time, the price of gold bars listed by Saigon Jewelry Company Limited (SJC) was 151.4 million VND/ounce for buying and 153.4 million VND/ounce for selling, unchanged in both buying and selling prices compared to yesterday, November 27th.
Meanwhile, at Mi Hong Gold and Gemstone Company, the listed price of SJC gold at the time of the survey was 152 million VND/ounce for buying and 153.4 million VND/ounce for selling. Compared to yesterday, the gold price remained unchanged in both buying and selling directions.
At Bao Tin Minh Chau Co., Ltd., the price of gold bars is being traded at 151.9 million VND/ounce for buying and 153.4 million VND/ounce for selling, unchanged in both buying and selling prices compared to the same period yesterday.
At Phu Quy, SJC gold bars are being traded at 150.9 million VND/ounce for buying and 153.4 million VND/ounce for selling, with no change in price for both buying and selling compared to yesterday.
ACB gold bars are being traded at 151.9 million VND/ounce for buying and 153.4 million VND/ounce for selling. The price remains unchanged in both buying and selling directions compared to yesterday.

As of 4:00 AM on November 28, 2025, the price of 9999 Hung Thinh Vuong gold rings at DOJI was listed at 149.4 million VND/ounce for buying and 152.4 million VND/ounce for selling; unchanged in both buying and selling directions compared to yesterday.
Bao Tin Minh Chau listed the price of gold rings at 150 million VND/ounce for buying and 153 million VND/ounce for selling; unchanged in both buying and selling prices compared to yesterday.
Today, the price of 999.9 pure gold rings at Phu Quy Company is trading at 149.7 million VND/ounce for buying and 152.7 million VND/ounce for selling, unchanged from yesterday.
The latest gold price list for today, November 28, 2025, is as follows:
| Gold price today | November 28, 2025 (Million VND) | Difference (thousand dong/ounce) | ||
| Buy | Sell | Buy | Sell | |
| SJC in Hanoi | 151.4 | 153.4 | But | But |
| DOJI Group | 151.4 | 153.4 | But | But |
| Mi Hong | 152 | 153.4 | But | But |
| PNJ | 151.4 | 153.4 | But | But |
| Bao Tin Minh Chau | 151.9 | 153.4 | But | But |
| Phu Quy | 150.9 | 153.4 | But | But |
| ACB Gold | 151.9 | 153.4 | But | But |
| 1.DOJI- Updated: 28/11/2025 04:00 - Time on the source website - ▲/▼ Compared to yesterday. | ||
| AVPL/SJC - RETAIL | 151,400 | 153,400 |
| ROUND RING 9999 (PROSPERITY - RETAIL) | 149,400 | 152,400 |
| 9999 JEWELRY - RETAIL | 146,500900K | 150,500▼700K |
| 999 JEWELRY - RETAIL | 146,300900K | 150,300▼700K |
| Ingredients 99.99% | 141,800▼1000K | 143,800▼1000K |
| Ingredients 99.9% | 141,600▼1000K | 143,600▼1000K |
| 2.PNJ- Updated: 28/11/2025 04:00 - Time on the source website - ▲/▼ Compared to yesterday. | ||
| SJC 999.9 gold bars | 151,400 | 153,400 |
| PNJ Plain Ring 999.9 | 149,400 | 152,400 |
| 999.9 Gold | 149,400 | 152,400 |
| 999.9 Gold for Fortune, Prosperity and Wealth | 149,400 | 152,400 |
| PNJ Gold - Phoenix | 149,400 | 152,400 |
| 999.9 gold jewelry | 147,700 | 151,200 |
| 999 gold jewelry | 147,550 | 151,050 |
| 9920 gold jewelry | 143,790 | 149,990 |
| 99% Gold Jewelry | 143,490 | 149,690 |
| 916 Gold (22K) | 132,300 | 138,500 |
| 750 Gold (18K) | 104,100 | 113,400 |
| 680 Gold (16.3K) | 93,520 | 102,820 |
| 650 Gold (15.6K) | 88,980 | 98,280 |
| 610 Gold (14.6K) | 82,930 | 92,230 |
| 585 Gold (14K) | 79,150 | 88,450 |
| 416 Gold (10K) | 53,600 | 62,900 |
| 375 Gold (9K) | 47,400 | 56,700 |
| 333 Gold (8K) | 41,050 | 50,350 |
| 3.SJC- Updated: 28/11/2025 04:00 - Time on the source website - ▲/▼ Compared to yesterday. | ||
| SJC Gold 1L, 10L, 1KG | 151,400 | 153,400 |
| SJC gold, 5 taels | 151,400 | 153,420 |
| SJC gold bars: 0.5 tael, 1 tael, 2 taels | 151,400 | 153,430 |
| SJC 99.99% pure gold rings, 1 tael, 2 taels, 5 taels. | 149,000 | 151,500 |
| SJC 99.99% pure gold rings, 0.5 tael and 0.3 tael. | 149,000 | 151,600 |
| 99.99% Jewelry | 147,500 | 150,500 |
| 99% Jewelry | 144,509 | 149,009 |
| Jewelry 68% | 95,000 | 102,500 |
| Jewelry 41.7% | 55,414 | 62,914 |
World gold price today, November 28, 2025, and chart of world gold price fluctuations over the past 24 hours.
According to Kitco, the spot price of gold in the world market at 4:00 AM on November 28th (Vietnam time) was $4157.39 USD/ounce. Today's gold price increased by $14.17 USD/ounce compared to today. Converted using the USD exchange rate at Vietcombank (26,409 VND/USD), the world gold price is approximately 132.3 million VND/ounce (excluding taxes and fees). Thus, the price of gold bars is currently 21.1 million VND/ounce higher than the international gold price.

Gold prices remained stagnant, leaving Tran Nhan Tong gold street deserted, with no more long queues despite shops still selling large quantities to each customer. Although gold shops had prepared large quantities of gold to meet market demand, only a few people were seen making transactions.
At Bao Tin Minh Chau, the rule limiting each person to selling a maximum of 50 taels of gold remains in place, and customers will receive a receipt to return after 6 days. However, purchasing power is not as strong as during the previous days of soaring prices.
World gold prices edged up 0.34%, while February 2026 gold futures fell 0.3%, trading around $4,189.75 per ounce. After climbing to a near two-week high in the previous session, gold prices entered a correction phase as investors assessed the likelihood of a Fed interest rate cut.
Carsten Menke, an expert at Julius Baer, believes the gold market is still in a consolidation phase after the sharp drop in October. Despite falling 5% from its record high of $4,381.21 per ounce on October 20th, the price of gold remains firmly above the $4,000 per ounce mark. Weakening USD liquidity, slowing US economic growth, safe-haven demand, and central bank buying continue to provide the foundation for an upward trend in gold prices.
Conflicting signals from the Fed are driving a surge in safe-haven flows in the derivatives market. The possibility of Kevin Hassett becoming the new Fed Chairman further reinforces expectations of monetary easing. In addition, statements from Mary Daly and Christopher Waller continue to fuel confidence that the Fed could cut interest rates as early as December.
CME FedWatch data shows that traders are pricing in an 85% chance of an interest rate cut, a sharp increase from last week's 30%.
The US market was closed for Thanksgiving, reopening for a short period the following day. In other precious metals, silver edged higher at $53.39 per ounce, platinum rose 0.9% to $1,602.10 per ounce, and palladium remained stable at $1,422.65 per ounce.
Gold price forecast
According to Kitco News, Goldman Sachs' Daan Struyven predicts that gold prices could reach $4,900 per ounce by 2026. He believes sustained buying from central banks and ETF investors will be the driving factor. Even a small shift in retail investor behavior would be enough to create strong upward momentum for the gold market over the next two years.
Struyven believes gold is benefiting from structural buying demand from central banks, particularly after Russia's reserve assets were frozen in 2022.
Meanwhile, the Fed's interest rate reduction cycle is expected to continue with a further 75 basis point cut, reinforcing expectations of higher gold prices. Goldman Sachs forecasts that gold prices could rise by another 20% by the end of next year and maintain this upward trend into 2026.
Goldman Sachs analysts predict central banks will purchase around 80 tonnes of gold in 2025 and 70 tonnes in 2026. Many emerging economies will continue to reduce their USD holdings and increase their gold holdings. The Fed's projected total interest rate cuts of 100 basis points before the second quarter of 2026 are expected to further boost gold ETFs.
Deutsche Bank also raised its gold price forecast for 2026 to the range of $3,950–$4,950 per ounce. The bank based its forecast on strong buying from central banks and ETF inflows, which are drawing supply away from the jewelry market.
However, the unit warned that several risks could put pressure on precious metals, such as the possibility of a sharp stock market correction, less-than-expected easing by the Fed, or a de-escalation of the Russia-Ukraine conflict leading to a short-term decrease in demand.
The USD-Index stood at 99.6 points today, with the yield on 10-year US Treasury bonds reaching 3.998%. The US stock market rose for the fourth consecutive session, while Brent and WTI oil prices continued to fall due to oversupply concerns, trading around $62.44/barrel and $58.6/barrel respectively. The current financial environment reinforces expectations that gold will continue to be an attractive asset in the coming period.


