Bangkok to lead international tourists in 2025: how to plan.
According to Euromonitor International, Bangkok will lead in international visitor numbers in 2025 with over 30.3 million arrivals, despite a nearly 7% decrease compared to 2024; many countries are increasing entry fees and accelerating the issuance of electronic permits.
Bangkok is projected to receive the most international visitors in 2025, with over 30.3 million arrivals, according to a report published on December 2nd by Euromonitor International. The city surpassed Hong Kong and London, but visitor numbers are still down nearly 7% from the 32.4 million arrivals in 2024.
The 2025 ranking of paintings
Tourism experts believe Bangkok attracts visitors thanks to its open tourism policies. Among the most visited cities, Hong Kong ranks second with 23.2 million visitors, London third with 22.7 million, and Macao, the "Las Vegas of China," fourth with 20.4 million visitors.
Euromonitor International also published a ranking of destination attractiveness based on six pillars: economic performance, tourism business, infrastructure, policies, safety, and sustainability. On this scale, Paris ranked first, followed by Madrid and Tokyo; Bangkok was not in the top 10.
Trends in 2025: From Quantity to Quality
According to Euromonitor International, the strategies of tourist cities are shifting their focus from increasing the number of visitors to improving the quality of the experience, in order to address overcrowding. Destinations prioritize long-stay, high-spending tourists who are environmentally conscious and value local culture.
Amid concerns about security, inflation, and a surge in tourist numbers, many countries are adjusting entry fees and accelerating the implementation of electronic permitting systems. Specifically, the UK and the US are both planning to increase entry fees in 2025. The European Union plans to implement a Travel Authorization for Immigrants System (ETIAS) with higher fees. In Asia, Japan is considering increasing visa fees and developing a new electronic permitting system, expected to be operational by 2028.
Suggestions for planning a trip to Bangkok
Based on the 2025 overall picture, here are some practical tips to make your trip to Bangkok smoother and more aligned with destination management trends:
- Prepare your documents and monitor regulations: Check visa requirements, entry fees, and the electronic permitting system (in markets such as the UK, US, European Union, and Japan) before booking your tickets.
- Budgeting for border fees: Updated fee rates that may be implemented from 2025 and related charges for electronic permits.
- Prioritizing longer stays: The trend is for destinations to prioritize guests staying longer. A well-structured itinerary helps avoid overcrowding and allows time to experience local life.
- Responsible tourism: Respecting local culture, reducing waste, and choosing sustainable services aligns with the direction of many tourist cities.
- Safety considerations and flexible planning: Given security concerns and inflationary volatility, it's advisable to have alternative plans for schedules, services, and expenses.
What awaits you in Bangkok?
Bangkok presents itself as a dynamic metropolis with a leading flow of international visitors. Its vibrant lifestyle, especially at night, is part of the city's appeal; the image of its brightly lit and bustling streets reflects this.
In the context of 2025, careful preparation regarding procedures and scheduling your visit at a leisurely pace will help you enjoy your trip more fully, while also aligning with the quality priorities that destinations aim for.
According to data from Euromonitor International, Bangkok maintains its strong appeal despite the changes. If you want to immerse yourself in the vibrant urban atmosphere, now is the time to plan responsibly, understand the regulations, and allow enough time to experience the city.


