Nghe An Electronic Newspaper launches new interface: Affirming pioneering, innovation, keeping up with the digital transformation era
(Baonghean.vn) - On the afternoon of May 28, in Vinh City, in the atmosphere of the whole country making achievements in competition to celebrate the 132nd anniversary of President Ho Chi Minh's birthday (May 19, 1890 - May 19, 2022), welcoming the 97th anniversary of Vietnam Revolutionary Press Day (June 21, 1925 - June 21, 2022), Nghe An Newspaper solemnly held the Launching Ceremony of the new interface of Nghe An Electronic Newspaper.
On behalf of the Nghe An Press Association in Hanoi, there were comrades: Nguyen Ba - Editor-in-Chief of Information and Communication Magazine; Le Trong Minh - Editor-in-Chief of Investment Newspaper; Nguyen Minh Duc - Editor-in-Chief of Urban Economy Newspaper; Nguyen Ngoc Thach - Editor-in-Chief of Vietnam Agriculture Newspaper, Tran Dang Vinh - Head of the General Planning Department - Government Inspectorate - former Acting Editor-in-Chief of Thanh Tra Newspaper; Ho Minh Chien - Editor-in-Chief of Vietnam Family Newspaper; Nguyen Van Hoai - Deputy Editor-in-Chief of Today's Rural Newspaper; Hoang Anh Vinh - Deputy Editor-in-Chief of Customs Newspaper; Pham Dinh Thang - Head of the Economic Department of Tien Phong Newspaper; Bui Sy Hoa - Former Editor-in-Chief of Vietnamnet Newspaper, Former Editor-in-Chief of Nghe An Newspaper.
On the side of Nghe An province, there were comrades: Thai Thanh Quy - Member of the Party Central Committee, Secretary of the Provincial Party Committee, Head of the Provincial National Assembly Delegation, Chairman of the Provincial People's Council; Nguyen Duc Trung - Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People's Committee; and comrades in the Provincial Party Standing Committee: Nguyen Nam Dinh - Permanent Vice Chairman of the Provincial People's Council; Nguyen Thi Thu Huong - Head of the Provincial Party Committee's Propaganda Department; Nguyen Thi Kim Chi - Secretary of the Provincial Party Committee of Provincial Agencies.
Also attending the ceremony were members of the Provincial Party Executive Committee: Bui Dinh Long - Vice Chairman of the Provincial People's Committee; Pham Trong Hoang - Chief of the Provincial Party Committee Office; Nguyen Van De - Director of the Department of Agriculture and Rural Development; representatives of leaders of a number of departments, agencies, and localities.
The ceremony was attended by Mr. Nguyen Van Thanh - Director of External Relations of TH Group; Ms. Tran Thi Nhu Trang - Director of the Fund for Vietnamese Stature; Mr. Nguyen Viet Hung - General Director of TTG Investment, Construction and Development Joint Stock Company.
On the side of Nghe An Newspaper, there were comrades: Ngo Duc Kien - Party Secretary, Editor-in-Chief; Tran Van Hung - Deputy Party Secretary, Deputy Editor-in-Chief; along with cadres, reporters, editors, and workers.
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Overview of the launching ceremony of the new interface of Nghe An Electronic Newspaper. Photo: Duc Anh |
TAKING CONTENT AS THE CORE, TECHNOLOGY AS THE CENTER, PERFORMING POLITICAL TASKS, SERVING THE PEOPLE IS THE PRIORITY
Nghe An Newspaper is the organ of the Party Committee - the voice of the Party, Government and People of Nghe An. After 61 years of establishment and development, Nghe An Newspaper has made continuous development steps with the orientation of becoming a multimedia press agency, becoming one of the prestigious provincial newspapers in the country.
Currently, Nghe An Newspaper has publications including: Nghe An Daily, Nghe An Weekend, Mountainous - Ethnic Areas Special Page and Nghe An Electronic Newspaper. In each stage of development of the homeland and the country, Nghe An Newspaper has made proud marks. Nghe An Newspaper was also honored to be awarded the title of Labor Hero in the Renewal Period since 2015.
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Delegates attending the launching ceremony of the new interface of Nghe An Electronic Newspaper. Photo: Duc Anh |
Nghe An Electronic Newspaper (baonghean.vn) was born in 2008 and has undergone two interface and publishing technology upgrades (in 2013 and 2018). However, in the face of the rapid development of technology and the demands of the development process as well as the need for digital transformation in the field of journalism, from the beginning of 2022, the Editorial Board of Nghe An Newspaper has decided to continue to comprehensively change Nghe An Electronic Newspaper, including changing the interface and publishing system.
The new interface of Nghe An Electronic Newspaper is designed to be modern and luxurious, based on the inheritance of Nghe An Newspaper's identity, adding new values with new features, in line with the development trend of modern journalism. Both versions of Nghe An Electronic Newspaper on computers and smartphones are presented according to the criteria of focusing on readers, increasing the number of outstanding news, creating many attractive highlights, increasing font size, photo size to best meet the habits and behaviors of readers.
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New interface of Nghe An Electronic Newspaper. |
In addition to using new features and technologies such as artificial intelligence (AI) in publishing and distributing content, Nghe An Electronic Newspaper continues to apply modern display formats on the new version such as automatic talking newspaper, reading printed newspaper, Podcast, Emagazine... Nghe An Electronic Newspaper also builds new columns such as Activities of the Provincial Standing Committee, Nghe An Newspaper Television, Multimedia, Digital Transformation...
Along with the interface change, on this occasion, Nghe An Newspaper also upgraded the Nghe An Newspaper application version on Android and iOS operating systems to meet the increasing demands of readers; at the same time, continue to have comprehensive changes in publishing technology, infrastructure, techniques and content; integrate the print newspaper publishing system into electronic newspapers; digitize data sources on history, culture, and people of Nghe An to better serve the people... This is part of the Project to improve the overall quality, associated with digital transformation of Nghe An Newspaper.
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Comrade Ngo Duc Kien - Party Secretary, Editor-in-Chief of Nghe An Newspaper delivered the opening speech. Photo: Duc Anh |
Speaking at the opening ceremony, Editor-in-Chief of Nghe An Newspaper Ngo Duc Kien shared: Facing the challenges of the rapid development of technology and digital media, the fierce competition of social networks as well as the increasing demands of readers and people, Nghe An Newspaper has set out the determination to comprehensively innovate in the direction of digital transformation, in which, taking content as the core, technology as the center, carrying out the political tasks of the province, serving the people is the priority.
The launch of the new electronic interface of Nghe An Newspaper is part of the roadmap and plan to continuously innovate and improve the quality of publications in order to continuously strive to successfully complete assigned political tasks, contributing to concretizing the Resolutions of Party Congresses at all levels into life, successfully implementing the Resolution of the 19th Provincial Party Congress as well as meeting the requirements, expectations and trust of readers for the Party newspaper in the homeland of beloved Uncle Ho.
“We have determined that innovation and digital transformation is a continuous process, with a starting point and no end. This is also the mission that all generations of cadres, reporters and employees of Nghe An Newspaper have set and carried out,” emphasized the Editor-in-Chief of Nghe An Newspaper.
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Comrade Thai Thanh Quy - Member of the Party Central Committee, Secretary of the Provincial Party Committee, Head of the National Assembly Delegation, Chairman of the Provincial People's Council spoke at the ceremony. Photo: Duc Anh |
Speaking at the launching ceremony of the new interface of Nghe An Electronic Newspaper, comrade Thai Thanh Quy - Member of the Party Central Committee, Secretary of the Provincial Party Committee, Head of the National Assembly Delegation, Chairman of the Provincial People's Council assessed: In the recent past, we highly appreciate that you have performed well the role of a bridge between Party committees, authorities and people and have done quite well the mission of propagating the policies of the Party, the State and the province to the political system and people in the area, contributing to creating consensus, social trust, and actively contributing to the socio-economic development process in Nghe An province.
Highly appreciating the new interface of Nghe An Electronic Newspaper from regular experience, the Secretary of Nghe An Provincial Party Committee emphasized: The new interface is a very important step forward before Nghe An Newspaper prepares to advise the Provincial Party Committee Standing Committee to listen to the Project "Improving the overall quality and digital transformation of Nghe An Newspaper in the period of 2022 - 2027, with a view to 2030".
On behalf of the provincial leaders, Provincial Party Secretary Thai Thanh Quy acknowledged and commended the efforts of Nghe An Newspaper in the past time, especially recently.
Digital transformation is an inevitable trend taking place in all areas of economic and social life, including journalism today. In that reality, Provincial Party Secretary Thai Thanh Quy asked Nghe An Newspaper to firmly develop publications on multimedia and digital platforms to suit the trend of the times and journalism in the new period; regularly update the development trends of domestic and international journalism to modernize the publishing process.
Nghe An Newspaper continues to actively promote its core role in propagating and encouraging the best implementation of the Resolution of the 13th National Party Congress, the Resolution of the 19th Nghe An Provincial Party Congress; propagating the revolutionary tradition, culture, history, land and people of Nghe An; the socio-economic achievements of the province; investment opportunities, investment access of Nghe An province to the whole country and the world; strengthening training and improving professional capacity for reporters and editors in Nghe An Newspaper; strengthening training, cultivating, promoting professional ethics, "sharp pen, bright mind, pure heart" to build a team of journalists who are "both red and professional".
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Comrade Le Quoc Minh - Member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, President of the Vietnam Journalists Association acknowledged the efforts of Nghe An Newspaper. Photo: Duc Anh |
Speaking at the ceremony, comrade Le Quoc Minh - Member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, Chairman of the Vietnam Journalists Association congratulated Nghe An Newspaper on making a very important step forward.
Through long-term monitoring of Nghe An Newspaper, we can see that Nghe An Newspaper is very agile in applying modern technology in the process of press production. Journalists in Uncle Ho's homeland always strive and try to innovate. The Vietnam Journalists Association is very happy with these changes.
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| Delegates attending the launching ceremony. Photo: Duc Anh |
Editor-in-Chief of Nhan Dan Newspaper Le Quoc Minh said that the Covid-19 pandemic has occurred strongly, with a heavy impact worldwide, especially since July 2021. The pandemic has caused many changes and challenges for the press around the world and in Vietnam. In this situation, agencies are trying to reduce their dependence on advertising by making efforts to increase the number of people paying for content, focusing on organizing online events and expanding e-commerce activities. Revenue from users is increasingly becoming a priority for press agencies, with a series of strategies to exploit potential. In addition, offering cheaper advertising products, combining advertising diversification with the rapid deployment of traditional advertising.
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Comrade Le Quoc Minh - Member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, President of the Vietnam Journalists Association affirmed that digital transformation is a path that the press must take if it does not want to fall behind. Photo: Duc Anh |
According to comrade Le Quoc Minh, to achieve a long-term development plan, the newspaper must be like a marathon runner. It must inspire readers in a post-pandemic future with attractive things. To retain the public, it must create content that is suitable for the post-Covid-19 lifestyle, meeting the constantly changing needs of the media. Newsrooms must also innovate and experiment, think creatively to "save" the press.
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Reporters working at the ceremony. Photo: Duc Anh |
Faced with the above challenges, the press will have to transform digitally and digital transformation must come first, the benefits will come together. "This is a path that must be taken, even quickly and decisively, if we do not want to fall behind. Digital transformation in all print newspapers, television, electronic newspapers... Digital transformation is not only technology but also thinking, from the production process, management process, even the culture in the newsroom. In other words, digital transformation is in the content, commerce and technology departments", emphasized comrade Le Quoc Minh.
In particular, comrade Le Quoc Minh said that newspapers must strongly transform digitally from the highest level, encourage innovative ideas and create conditions for everyone to have new ideas and need to be steadfast when facing challenges. In addition, it is necessary to invest in human resources and promote unique values. The unique values of a press agency must be at the center of any digital transformation effort, and readers must see that unique value.
At the ceremony, comrades: Le Quoc Minh - Member of the Party Central Committee, Deputy Head of the Central Propaganda Department, Editor-in-Chief of Nhan Dan Newspaper, Chairman of the Vietnam Journalists Association; Thai Thanh Quy - Member of the Party Central Committee, Secretary of the Provincial Party Committee, Head of the Provincial National Assembly Delegation, Chairman of the People's Council of Nghe An Province; Nguyen The Ky - former member of the Party Central Committee, former General Director of VOV, Chairman of the Central Council for Theory and Criticism of Literature and Arts; Nguyen Duc Trung - Deputy Secretary of the Provincial Party Committee, Chairman of the People's Committee of Nghe An Province; Nguyen Nam Dinh - Member of the Standing Committee of the Provincial Party Committee, Permanent Vice Chairman of the Provincial People's Council; Nguyen Thi Thu Huong - Member of the Standing Committee, Head of the Provincial Party Committee's Propaganda Department; Ngo Duc Kien - Secretary of the Party Committee, Editor-in-Chief of Nghe An Newspaper performed the ceremony to launch the new interface of Nghe An Electronic Newspaper.
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Leaders perform the ceremony to launch the new interface of Nghe An Electronic Newspaper. Photo: Duc Anh |
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Nhan Dan Newspaper presented Nghe An Newspaper with 5 new generation computers. Photo: Duc Anh |
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TH Group sponsors 400 million VND for the 24th Nghe An Newspaper Cup Youth - Children Football Tournament which is about to start. Photo: Duc Anh |
On this occasion, to support Nghe An Newspaper in the process of digital transformation and upgrading modern journalism technology, Nhan Dan Newspaper presented Nghe An Newspaper with 5 new generation computers. TH Group sponsored 400 million VND for the 24th Nghe An Newspaper Cup Youth - Children Football Tournament which is about to start. This is the tournament for young players with the longest history in Vietnam; not only is it a playground for thousands of children from all over the countryside but it is also a place to discover talents for Vietnamese football with names such as: Cong Vinh, Van Quyen, Cong Phuong, Phan Van Duc, Nguyen Manh, Xuan Manh...
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Nghe An Newspaper in collaboration with TH Group presented Xieng My commune (Tuong Duong district) with 50 million VND to build new rural areas. Photo: Duc Anh |
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The Department of Agriculture and Rural Development provided Xieng My commune with 400 seedlings to help people have more sustainable livelihoods. Photo: Duc Anh |
Also at the program, Nghe An Newspaper cooperated with TH Group to present Xieng My commune, Tuong Duong district with 50 million VND to build new rural areas; presented a house of gratitude worth 50 million VND to a poor household in Quang Son commune, Do Luong district - where Nghe An Newspaper was located and evacuated during the years of resistance against the US.
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Donating a house of gratitude worth 50 million VND to a poor household in Quang Son commune, Do Luong district. Photo: Duc Anh |
On this occasion, to support Xieng My commune, Tuong Duong district in building new rural areas, the Department of Agriculture and Rural Development supported the commune with 400 seedlings so that people can have more sustainable livelihoods.
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Delegates attending the ceremony took souvenir photos with officials, reporters and staff of Nghe An Newspaper. Photo: Duc Anh |
