A closer look at Samsung's 4 OLED TV lineup for 2026: The new S99H model and its breakthrough in brightness.
At CES 2026, Samsung officially unveiled its new generation of OLED TVs, including the S85H, S90H, S95H, and S99H. These models feature hybrid panel technology, up to 35% brighter displays, and a commitment to 7 years of software updates.
Samsung has officially announced its 2026 OLED TV lineup at CES 2026, featuring four main options: S85H, S90H, S95H, and the new S99H. This new product range not only offers a variety of sizes but also marks a significant leap forward in display technology, boasts a luxurious metal frame design, and commits to long-term software support.
Samsung S99H: A new flagship with a distinctive metal frame design.
Instead of following the trend of ultra-thin, bezel-less screens, the top-of-the-line S99H model boasts a sturdy and luxurious metal frame design. This TV comes in 55, 65, 77, and 83-inch sizes, all featuring 4K resolution and a smooth 165Hz refresh rate.
The highlight lies in the flexible panel technology. Samsung uses QD-OLED for the smaller variants and LG Display's Tandem W-OLED panel for the 83-inch version. According to the announcement, the S99H achieves 35% higher brightness than its predecessor, the S95F, and comes with Glare Free 3.0 anti-glare coating and support for the One Connect wireless docking station.
S95H and S90H: Enhanced performance for the mid-range segment.
The S95H is the direct successor to the S95F, continuing the signature ultra-slim design and One Connect box. This model offers a wide range of screen sizes from 48 to 83 inches. Meanwhile, the S90H targets the mid-range segment with a 15% increase in brightness compared to its predecessor.
Both the S95H and S90H support a 165Hz refresh rate and incorporate Glare Free 3.0 anti-reflective coating. Samsung continues its strategy of using multiple panel sources, combining QD-OLED and W-OLED depending on screen size to optimize supply and cost.
S85H and its superior smart features ecosystem
The S85H is set to be the standard OLED line in 2026, utilizing LG W-OLED panels across all sizes and supporting refresh rates from 100Hz to 120Hz. This is a suitable option for users who want to experience OLED display quality at a more accessible price.
Notably, Samsung's entire 2026 OLED TV lineup will feature the most advanced technologies currently available:
- Sound and visuals:Supports the new Eclipse audio format, HDR10+ Advanced, and Dolby Atmos.
- Software:Runs on Tizen OS 10.0 with a 7-year policy of continuous OTA updates.
- Gaming experience:AI Auto Game Mode, FreeSync Premium, G-Sync, and high refresh rate.
- Utilities:Integrates with Microsoft Copilot, Matter Hub, SmartThings, Alexa, and AirPlay 2.
| Parameter | S99H (Highest quality) | S95H / S90H | S85H (Standard) |
|---|---|---|---|
| Scanning frequency | 165Hz | 165Hz | 100Hz - 120Hz |
| Panel | QD-OLED / Tandem W-OLED | QD-OLED / W-OLED | W-OLED |
| Brightness | A 35% increase compared to S95F | Increase of 15% (S90H) | Standard |
| Design | Metal frame | Ultra thin | Standard |
