A closer look at the iPhone 17 Pro Max T-Great plated with 24-karat gold, priced at over 270 million VND.

Caviar, a renowned brand specializing in customizing luxury technology devices, has officially unveiled the T-Great edition. This design is based on Apple's iPhone 17 Pro Max prototype and serves as a successor to the company's already popular Trump Mobile T1 series.

Handcrafted from premium materials and traditional glazing techniques.

The biggest difference on the iPhone 17 Pro Max T-Great lies in its materials. Caviar has replaced the original Apple glass and titanium frame with a frame crafted from a specialized jewelry alloy. The back of the device is coated with a double layer of 24-karat gold plating, creating a polished and luxurious look characteristic of the elite.

The central highlight of the design is the embossed "T" logo, showcasing a flamboyant and collectible style. Below, Caviar uses the traditional cloisonné enamel technique to recreate the American flag. This technique demands meticulous attention to detail, using colored enamel combined with delicate gold borders to accurately represent the 50 stars and 13 stripes characteristic of the flag.

A luxurious unboxing experience and a price tag for the ultra-rich.

Beyond simply changing the phone's appearance, Caviar also invested heavily in accompanying accessories. The iPhone 17 Pro Max T-Great comes in a premium box with a unique interactive design. To open the box, the owner needs to use a special key, also plated with 24-karat gold.

In terms of price, the iPhone 17 Pro Max T-Great edition is listed at $10,500 (approximately 276 million VND). Besides selling new devices, Caviar also offers customization services for customers who already own an iPhone 17 Pro Max, allowing them to send their devices in for upgrades to this special edition according to their personal preferences.

Caviar's product strategy

The launch of the T-Great edition once again affirms Caviar's position in the luxury smartphone segment. Previously, the brand also made a splash with its iPhone collections worth tens of thousands of dollars, featuring gold, diamonds, and rare materials. These products are typically designed to showcase personal status and long-term collectible value rather than focusing on the device's purely technical features.