Vietnamese singers' fees in 2026: Soobin and Toc Tien nearing one billion VND.
Following their success on reality shows, Soobin and Toc Tien's fees have increased dramatically, currently ranging from 600 million to nearly one billion VND per performance.
The Vietnamese music market in early 2026 witnessed significant fluctuations in the commercial value of A-list artists. Alongside established names with stable appeal such as Son Tung M-TP, My Tam, and Ha Anh Tuan, a new generation of artists has broken through to set record-breaking performance fees, reflecting changes in taste and the way the entertainment industry operates.
Soobin and Toc Tien: A breakthrough in commercial value.
Most notably on the list of artists with rapidly increasing earnings are Soobin and Toc Tien. Both have successfully leveraged the effects of reality TV shows to elevate their status in the Vietnamese music scene. Toc Tien, after winning the competition...Beautiful Sister Season 2Their fees have nearly doubled compared to three years ago, now reaching no less than 600 million VND per performance contract.
Meanwhile, Soobin has made significant progress after the show.My brother overcame countless obstacles.According to industry sources, the male singer's fee is currently no less than 700 million VND. At some highly competitive and exclusive events, this figure can reach one billion VND per show. His clean image and ability to attract a large number of fans directly are key factors that make Soobin a top priority for brands.
The 'headline' artists and the multi-million dollar market.
Besides the aforementioned duo, the market still maintains a group of artists with a minimum fee of 600 million VND, including HIEUTHUHAI, Hoa Minzy, and Phuong My Chi. HIEUTHUHAI continues to maintain his popularity afterMy brother said hiMeanwhile, Hoa Minzy and Phuong My Chi also elevated their value thanks to their brilliantly successful individual music projects in 2025.
Below is a summary table of estimated fees for some prominent artists in the market today:
| Artist | Estimated fee (VND/show) | Key driving factors |
|---|---|---|
| Sobin | 700 million - 1 billion | My brother overcame countless obstacles to achieve his solo concert. |
| Fairy Hair | Over 600 million | Winner of the second season of "Beautiful Sister," the media buzz. |
| HIEUTHUHAI | Over 600 million | My brother said hi, representing the brand. |
| Hoa Minzy | Over 600 million | North Bling Project |
| Phuong My Chi | Over 600 million | Sing! Asia, You're beautiful, say hi |
Transition to a ticketed concert model.
2025 marks a significant turning point for Vietnamese music as it becomes less dependent on sponsorship funding. Audiences are starting to develop the habit of spending money on concert tickets, motivating artists to hold large-scale live concerts. Names like Ha Anh Tuan and My Tam continue to maintain their popularity, selling out tickets at major stadiums.
The fact that artists like Soobin and Quoc Thien have successfully organized profitable (or even broken-even) solo concerts is a sign that the music industry is heading in the right direction. Audience support not only helps artists increase their income but also drives the quality of show production to become more professional and larger-scale.
Overall, the record-high fees for Vietnamese artists are proof of the growth in value of the domestic entertainment market. When artists can make a good living from ticket sales and performances, creativity and investment in music will become increasingly important, leading to a sustainable market in the future.
