The bond that connects the Party with the people.

(Baonghean.vn) - From May 5th to 7th, a workshop on local Party newspapers in Central Vietnam and the Central Highlands was held in Quy Nhon city (Binh Dinh province) with the theme "Improving the effectiveness of Party building propaganda work of local Party newspapers". Nghe An Newspaper was recognized as a leading unit; a shining example of Party newspapers in the region. Here are some of the presentations given by Nghe An Newspaper at the workshop.

Delegates attending the workshop participated in the inauguration of the commemorative plaque at the Binh Khe historical site.

Nghe An Newspaper is situated within the context of the Provincial Party Committee's requirement to become an effective tool and a direct bridge to bring Party resolutions and State policies and laws at all levels to all segments of the population in the province. Based on this reality, the Editorial Board of Nghe An Newspaper requires that it effectively carry out propaganda work on Party building in its publications, making it a "specialty" and "exclusive" source of information for the newspaper.

Starting in 2013, along with the implementation of the "Project to innovate and improve the quality of Nghe An Newspaper in the period 2011 - 2015" approved by the Standing Committee of the Provincial Party Committee, in the overall renewal of Nghe An Newspaper, the dissemination of information on Party building issues in Nghe An Newspaper has made remarkable progress.

In addition to specialized sections on Party building such as personnel work, mass mobilization work, and inspection work, the print newspaper maintains two weekly special pages dedicated to Party building. With their utmost effort and heartfelt concern for the Party, the reporters and contributors have created a new look and method of disseminating information about Party building, making it a "specialty" of the newspaper, and increasingly popular with readers.

The delegates visited the Quang Trung Museum.

The content on Party building in Nghe An Newspaper thus vividly conveys the pulse of life and the leadership role of Party committees at all levels in each article and each column, reaching readers daily. This propaganda process has alleviated the lack of confidence among young reporters, both in age and experience, who often believe that writing about Party building is a topic for those with experience in political activities.

The Editorial Board's constant attention and direct guidance served as a driving force for the Current Affairs and Politics Department to effectively carry out its propaganda nhiệm vụ on Party building. During a meeting with the department, Comrade Pham Thi Hong Toan – Member of the Provincial Party Committee, Editor-in-Chief – sincerely shared: “Writing about Party building must begin with resolutions to bring the Party's voice to the people, and from the realities of life, it must reflect the people's thoughts and aspirations towards the Party; the Party's will must resonate with the people's hearts for the article to be truly engaging.”

Young reporters are thoughtful and adept at writing about Party building. The most vibrant material for Party building propaganda comes during the period when the entire Party organization is focusing on implementing Central Resolution 4 (11th Congress) on "Urgent Issues Regarding Party Building Today." After conducting self-criticism and criticism sessions, all sectors and localities clearly identified immediate tasks, and reporters and collaborators seized this opportunity to write articles that attracted public attention.

The Central Committee Resolution No. 4 has been implemented seriously with creative approaches from each locality. This reality is reflected in vivid articles, such as: the Nghia Dan Party Committee's focus on "Choosing the right tasks and directing their decisive resolution"; Thai Hoa town's focus on "Concentrating on resolving pressing issues at the grassroots level"; Tuong Duong's focus on "Resolutely handling violations and clarifying the responsibility of leaders"; Quynh Luu's focus on "Effectively resolving issues of public concern"; and Thanh Chuong's focus on "Seriously handling errant officials"...

Advanced processing enhances the value of white stone products in Nghe An province.

Reporters went to the grassroots, traversing rural and mountainous areas to write articles reflecting the implementation of Party resolutions. Inspired by the theme "The Party in Life," many articles reflected the movement of grassroots activities stemming from the resolutions of the Party committees, notably articles such as "Changes at the Foot of Mo Da Mountain," and "New Vitality in a Border Village"...

Through disseminating information about the implementation of resolutions, reporters have raised their awareness to write about issues related to the Party's organizational work. The article "Streamlining the Commune-Level Apparatus - Clarifying Tasks, Choosing the Right People" accurately reflects the current situation and offers quite convincing recommendations for administrative reform at the commune level. Regarding the model of Party branches in commune, ward, and town offices, the insightful article "Party Work Must Serve the People" is particularly noteworthy.

The establishment of Party branches in commune, ward, and town offices has created conditions for Party members who are officials and civil servants at the commune level to have a centralized place for Party activities, instead of having to return to their place of residence. However, this has also created a difficulty for the grassroots level: some blocks and hamlets lack core Party members or do not have enough members to form a Party branch. Based on this reality, the article proposes the viewpoint that "Party work" must serve "the people's work," meaning that where the Party organization is weak, Party members from commune, ward, and town offices should return to their place of residence to be closer to the people, thereby strengthening the Party organization.

The joy of a bountiful spring rice harvest in Nghia Dan. (Photo courtesy - Thai Truong)

At the time of disseminating information about the Party Congresses at all levels leading up to the 12th National Party Congress, through the direct guidance of the Standing Committee of the Provincial Party Committee, the requirement for grassroots Party organizations to review resolution targets, assess achievements and shortcomings, identify causes, and draw lessons from the term... became the theme and source of inspiration for Nghe An Newspaper in 2015 to successfully produce a series of articles on Party building titled "The Mark of the Term".

Hundreds of articles on various fields have been published in the newspaper, not only enriching the propaganda on Party building but also providing valuable materials and practical experience for Party committees at all levels to gather and use in the process of preparing political reports as well as determining goals and tasks for the new term. Currently, as the entire Party committee is resolutely implementing the resolutions of the Party at all levels into life with good and creative methods, promoting the intellectual role and leadership of the leaders, the propaganda on Party building in Nghe An newspaper is carrying out a special feature titled "The quality of the movement depends on the quality of the cadre."

Selecting fish before processing in Nghi Tan ward, Cua Lo town.

In addition to long-running thematic articles, the weekly two-page Party building column in the print newspaper also features thematic articles, maintaining the column "Studying and Following the Moral Example of Ho Chi Minh" with concise articles portraying dedicated and exemplary cadres and Party members who wholeheartedly care for the people, or "Party Committee Dialogue" addressing the role and leadership of Party committees on pressing issues arising from practical realities. The "Ideological Activities" column, with its distinctive writing style, uses lively stories or dialogues to raise and explain ideological issues among cadres and Party members, correcting deviations in Party activities.

Along with maintaining the dissemination of Party-building propaganda in print media, Nghe An Newspaper continues to promote Party-building propaganda on its online platform, operating within a converged newsroom. Besides maintaining sections such as Current Affairs - Politics, Bringing Party Resolutions into Life, Studying and Following the Moral Example of Ho Chi Minh, Party Committee Dialogue, Forum Events, etc., which are continuously updated, propaganda on Party building takes on new, lively forms, suitable for the trend of reading news online.

The topic of Party building is vividly portrayed by Nghe An Newspaper through infographics on the portraits of key figures, prominent issues and events, milestones, and comparative charts. The Editorial Board has directed efforts to strengthen connections with collaborators, establishing an interactive group on Facebook called "Political and Party Building Interaction Group," comprising reporters from the Political and Party Building Department, collaborators, and heads of the Propaganda Departments of Party Committees under the Provincial Party Committee... to regularly exchange information on issues related to Party building propaganda. Thanks to this, not only is information updated and the publication schedule ensured, but the information is also open and facilitates two-way dialogue between the propaganda agency, the press, and the grassroots level, and vice versa.

Hoang Mai town is focusing on urban beautification. The photo shows a residential area in Quynh Di ward.

Actively innovating its format, Nghe An Newspaper maintained and increased its daily circulation to over 16,500 copies per issue; an increase of 1,041 copies per issue compared to the same period in 2014. The Weekend edition reached 16,369 copies per issue, an increase of 1,056 copies per issue compared to the same period in 2014; thus, an increase of nearly 5,500 copies per issue compared to 2011, making it one of the local Party newspapers with a large circulation.

On the Nghe An Newspaper website, from a modest 20,000 visits per day (in 2014), the number has increased eightfold, stabilizing at over 150,000 visits per day, and even reaching 280,000 visits on some days. The Current Affairs - Politics and Party Building section consistently maintains a stable number of visits above 10,000 per day.

To continue disseminating useful information to its readers, Nghe An Newspaper is strengthening its efforts to "converge" and innovate both in content and form, becoming a connecting source and the "glue" that binds the Party's will and the people's hearts.

Huu Nghia