Real estate expert: 'Nghe An's real estate market is on the verge of a 'golden age,' especially green urban areas in the city center.'

The event attracted over 200 delegates, including economic experts, real estate specialists, business representatives, and investors. This activity is part of VARS's in-depth research series aimed at providing data, analysis, and forecasts for emerging areas on the national real estate map.

In his opening remarks, Dr. Nguyen Van Dinh – Vice President of the Vietnam Real Estate Association and President of the Vietnam Association of Real Estate Brokers (VARS) – emphasized that VARS is implementing regional research programs to identify markets with high potential but which have not been fully exploited. Nghe An possesses many important growth drivers such as an expanding economy, rapid urbanization, strong development of transportation infrastructure and industrial zones, and a growing demand for urban housing.

"The workshop aims to clarify the trends in population, economic, and urban migration and identify new drivers of the Nghe An real estate market, especially in the context of the green urban trend becoming an essential requirement in provincial centers," Mr. Dinh shared.

During the discussion session, Associate Professor Dr. Tran Dinh Thien - Member of the Prime Minister's Economic Advisory Group, former Director of the Vietnam Institute of Economics - provided an overall assessment of the economic context and position of Nghe An in the North Central region. He argued that the province is becoming a new growth pole thanks to its large economic scale, expanding industrial and service structure, and impressive FDI attraction. Economic zones and industrial parks have created a strong pull for labor, experts, and residents, leading to increased demand for housing and urban services in the central area.

"Vinh is attracting more and more high-income earners and the upper class, so the demand for high-end, quality housing projects will increase sharply," Mr. Thien emphasized.

From a market perspective, Ms. Pham Thi Mien – Deputy Director of the Vietnam Real Estate Market Research and Evaluation Institute (VARS IRE) – presented a report on the supply and demand of real estate in Nghe An over the past three years. New supply has shown an improving trend, increasing from approximately 1,100 units in 2023 to 2,400 units in 2024, and 1,900 units in the first 11 months of 2025. However, she emphasized that the market still lacks high-end projects, especially in the central core area (Vinh City), while the demand for housing from the middle and upper classes and long-term investment is rapidly increasing.

During the panel discussion"Green urban areas in the heart of the city: Development trends and sustainable living values"Experts agree that green urban areas, meeting criteria for green landscapes, green buildings, and green operations, are not just a trend but are becoming a new market standard, with increasing demand from customers, experts, and investors. Owning green spaces and water bodies, using energy-efficient green materials, and implementing green operations are considered factors that create a long-term competitive advantage for projects in the context of increasingly limited land in central areas.

The speakers agreed that the rapid pace of urbanization and the demand for high-quality housing in Nghe An require the participation of large investors with the capacity to implement modern, integrated projects that conform to planning regulations.

VARS Chairman Nguyen Van Dinh emphasized that Nghe An is entering a new phase of development with many converging driving forces, creating a foundation for a stronger and more sustainable growth cycle. Green urban projects are expected to make a significant contribution to shaping a modern urban landscape and improving the quality of life for the people.

At the conference, analyses revolved around the trend of green urban development in localities after mergers and the role of market-leading businesses. Eurowindow Holding was highlighted as a bright spot, having successfully implemented numerous real estate projects in the former Vinh area and consistently pursuing a strategy of developing green, sustainable urban areas in the heart of Nghe An. With its appropriate direction and practical impact on urban development, Eurowindow Holding was selected by the organizers as a partner for the conference, representing a group of pioneering developers adhering to green building standards in Nghe An and nationwide.

According to a representative from Eurowindow Holding, the company has identified "developing green urban areas" as a key focus in its strategy for implementing projects not only in Nghe An but also nationwide. Beyond simply increasing green space density, Eurowindow Holding's projects aim for a green urban model with green landscapes, meeting green building criteria by using environmentally friendly materials, saving energy, and utilizing renewable energy from solar power to operate facade lighting, garden lights, all villas, shophouses, and some areas within parks and gardens. A standard A wastewater treatment technology is integrated; the treated water can be used for irrigation, contributing to water resource conservation and improving environmental quality. The urban areas developed by the company utilize a smart waste collection system powered by solar energy, integrating an automatic opening-closing mechanism, waste compaction, and sending full capacity alerts to the control center. This helps to limit odors and reduce air pollution. This is an important step forward in urban environmental management and green operations.

Eurowindow Holding chooses to develop large-scale urban areas with comprehensive planning and diverse amenities, applying green building criteria in urban areas such as Eurowindow Sport Garden and Eurowindow Central Avenue. These projects not only create highlights in terms of landscape and amenities but also help raise local housing standards, while attracting investment from the middle-to-upper class and the expatriate community.

According to experts at the seminar, high-end real estate products developed as green urban areas in central locations often have high potential for price appreciation even during market fluctuations. Responding to an audience question about price increases, the expert stated: "With well-planned green urban areas like those developed by Eurowindow Holding, prices will tend to rise rapidly in the next 3-5 years, as the demand for green living and quality housing in Nghe An increases sharply."

The seminar "Shaping Trends – Identifying the Potential of the Real Estate Market in Nghe An Province" provided a comprehensive overview of the growth context and market demand. In particular, the emergence of green urban projects, especially from reputable developers like Eurowindow Holding, is considered one of the key drivers contributing to shaping the next phase of Nghe An's development: more modern, more sustainable, and meeting the needs of urban residents for a high-quality lifestyle.