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Year-end price story

Nguyen Nguyen December 19, 2024 10:47

Rice prices increased slightly, pork prices increased widely, consumer goods prices increased, gold prices remained high, land and apartment prices continued to increase "unbearably"... Price information posted on newspapers, electronic information, and social networks in the last days of the year made people worried.

Every year, at the end of the year, near the Western New Year (solar calendar) and Lunar New Year, most goods and services have higher prices than usual. Although since the middle of this year, the Ministry of Finance has proposed solutions for price management and control, contributing to market stabilization, but "the price" still increases. Meanwhile, many experts say that the year-end shopping season will be more bustling and exciting after a long period of witnessing continuous low purchasing power.

bna- giá Chuyện giá cuối năm
The year-end market is always bustling, but shoppers are becoming more and more "calculating" and meticulous. Graphics: NN

The market at the end of the year will certainly be more vibrant than usual. This is inevitable when any family wants to prepare for the new year more fully. The end of the year is also often expected to be a season of increased consumption when associated with many long holidays. However, many figures show that the trend of "tightening the purse strings" of people is also continuing, making the stimulation of year-end consumption of many products become cautious.

The fact that people are tightening their purse strings also shows a real trend of consumption, avoiding waste like before. Even for banh chung during Tet, families are considering not to pack or order too much like in previous years. People are afraid to spend "massively" and have the mentality of waiting for promotions and discounts. Therefore, manufacturers who want to sell their products must have many new tricks to "stimulate demand".

However, in the structure of retail goods, essential goods (food, groceries, etc.) will also have quite a bit of growth at the end of the year, because those are the items that "everyone uses" and account for a large proportion. As for goods groups such as cars, means of transport, cultural items, etc., according to economic experts, they will increase quite slowly, reflecting that although purchasing power has recovered, it is not as high as before the Covid-19 pandemic.

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Year-end price story
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