A young female owner of a Thai goods brand in Vinh City.

(Baonghean)In today's volatile market, establishing a reputable and high-quality information channel and shopping destination is always a priority for society. Understanding consumer needs and preferences, young entrepreneur Vu Thi Mai Thuong successfully built a store selling Thai products called Thang Thuong at addresses 30 and 40 Hong Bang Street, Vinh City.

Ms. Vu Thi Mai Thuong was born and raised in Huong Son (Ha Tinh province). Her maternal grandmother was of Thai origin, which greatly influenced her thinking and career aspirations. After peace was restored, her maternal grandmother returned to Vietnam with her husband to live. As a child, whenever her maternal relatives visited, Mai Thuong had the opportunity to enjoy many Thai dishes.

A portrait of young businesswoman Mai Thuong - Owner of a shop selling authentic Thai products.

She had many opportunities to interact with and learn about authentic Thai products, especially plastic goods, confectionery, soft drinks, and household electrical appliances, which are very suitable for Vietnamese consumers. This was also a major motivation that helped her achieve success in her chosen business path.

With determination and passion, after getting married and moving to Vinh City, Mai Thuong and her family invested in a modern mini-mart retail system selling Thai goods, offering hundreds of consumer products of various types and designs.

She personally traveled to Thailand to research and meet with reputable companies, manufacturers, and distributors to place orders for confectionery, beverages, and cosmetics produced in Udon Thani and Bangkok, as well as well-known and long-established electrical appliance brands like Mitsubishi, JipLai, and Sharp. In particular, the plastic goods imported entirely from Thailand and labeled "Made in Thailand" have captured a significant market share in Nghe An and Ha Tinh provinces.

Shop owner Mai Thuong instructs her staff on how to advise customers.

Thanks to building trust and a strong brand in the domestic and international shopping markets, Thang Thuong store has increasingly secured sales contracts with many reputable domestic companies and distributors specializing in importing Thai goods. Typical examples include Quang Tri Trading Company Limited - No. 1, Phan Boi Chau Street, Dong Ha City (Quang Tri), specializing in distributing household plastic goods and Thai cosmetics, including products from the famous Lion Thailand group; and Trung Huy Company - No. 28, Phan Huy Chu Street, District 5, Ho Chi Minh City, specializing in distributing KiWi knives, Innox 2 Bra products, Occan glassware, and many other items.

In particular, the store has secured numerous food orders from Van Thinh Company (selling instant noodles and snacks) and Thuong Hien Company (No. 423, Minh Khai Street, Hai Ba Trung District, Hanoi) for the distribution of confectionery, fruit juices, hot pot seasonings, and authentic Thai chili sauce…

The store has always been a trusted shopping destination for housewives in Vinh City.

To achieve business success, Mai Thuong places great emphasis on food safety. All products sold to consumers have clear origins, supplementary labels, and prices are clearly displayed on the product. She focuses on training a professional service team, ensuring that each staff member in charge of a separate sales counter possesses strong sales skills and market knowledge to advise customers.

Therefore, when visiting this dynamic young owner's Thai goods store, customers always feel comfortable in the shopping environment, confident about the quality, and satisfied with the service. It is known that the store has established a website, "Sieuthithangthuong.com," to sell goods online, making transactions convenient and fast, and delivering goods directly to customers.

Sharing her feelings with us, young owner Mai Thuong couldn't hide her emotion as she said that she had contributed a small part to bringing the image of her grandmother's country, Thailand, to Vinh, showcasing its culinary culture, regional specialties, and the best and most convenient consumer goods to customers in her hometown of Nghe An...

Thang Thuong store on Hong Bang Street (Vinh City).

Mai Son