Fashion stores in Nghe An simultaneously reduced prices

Many forms of promotion

In the last days of the year, Nguyen Van Cu Street - one of the main fashion streets in Vinh City - has many signs of "crash price reduction" and "big sale". There are stores hanging signs with the same price of 299 - 399 thousand VND for all products, or discounts of 20 - 80% depending on the item.

Some shop owners apply discounts based on the quantity of purchases, the more you buy, the higher the discount rate, such as: buying over 500 thousand VND, you can buy 1 more product for 29 thousand VND; or customers with accumulated points get a discount of 20 - 40% of the entire listed price at the store.

Ms. Nguyen Kim Lien in Truong Thi Ward (Vinh City) is a regular customer of a branded fashion store on Tran Phu Street. She said that her loyalty card has been at a 40% discount even on normal days. Now the store is promoting to stimulate demand on the occasion of Lunar New Year, products are 30% off, combined with her 40% off Vip card benefits, the total purchase of 1 product on this occasion will be a 70% discount.

Mr. Tran Ba ​​Long, owner of a men's fashion store on Nguyen Van Cu Street, said that about 2 months before Tet, his store increased the import of new goods and at the same time implemented discounts to increase sales of remaining items with the buy 2 get 1 free method. "Men's dress pants cost an average of 350,000 - 600,000 VND/pants. Now, if you buy 2 pairs, you will get 1 more pair for free; 30% discount if you buy 1 pair," said Mr. Tran Ba ​​Long.

Purchasing power increased slightly

At a famous brand clothing store near Ho Chi Minh Square, it was already 9am but there were only a few customers choosing clothes. Ms. Tran Thuy Ha and two friends from Do Luong town said that she and her friend came from Do Luong to Vinh to take care of work, and now they have free time to go shopping at a few clothing stores. This store has quite nice, fashionable clothes, and now has a deep 50% discount, but compared to the general level, the prices are still quite expensive.

Ms. Ha added that the listed price of a short coat is 1.7 million VND, 50% off is still more than 800 thousand VND, compared to the price at private stores, buying at markets is still much more expensive. A pair of trousers has a listed price of 700 thousand VND, 40% off is still nearly 400 thousand VND. A 2-piece winter dress set, including a long skirt and a crop top costs 2.8 million VND, halved to 1.4 million VND, compared to her current income, she is still hesitant and decided to buy only 1 product.

At a store selling modernized ao dai for both adults and children, the store owner said that for more than 2 years now, direct sales have decreased sharply. With only 2 weeks left until Tet, sales have increased slightly, mainly through online sales channels. This year, she still maintains the store for retail customers to buy directly, and opens an additional "channel" for online sales. When customers place orders, they will order delivery services to their home, and currently online sales have increased more than direct sales.

The owner of this store added that currently, clothing prices are fiercely competitive when online sales channels, especially on TikTok, are only half the price. For example, the adult ao dai she sells directly fluctuates around 200-300 thousand VND/set, but online there are many accounts selling for only 100-150 thousand VND/set, so traders at the market and at the store also have to change their selling methods and reduce costs to be able to maintain. Some, because they cannot keep up with the trend, have stopped selling, transferred or rented out their stores.

In the traditional markets, clothes are now also discounted by retailers, with prices dropping to just a few tens of thousands of VND/item for children's clothes, old people's clothes, home wear, thermal shirts... Sweaters and down jackets are also being sold at cheap prices from 50 to 80 thousand VND/shirt. However, these items are often old designs, unfashionable...