Join Prudential in spreading the program 'Support rice - Send love 2024'

Spread love

Faced with the reality that many people are still struggling to make a living or suffering from economic fluctuations or natural disasters, joining hands to give love not only helps them overcome difficulties, but is also an opportunity for each person to share and spread good deeds and positive things in life.

As a mother with school-age children, Ms. Thu Hang (42 years old, Hanoi) - a customer of Prudential, who has participated in charity activities initiated by Prudential. With the desire to contribute to spreading love to difficult circumstances, especially children, Ms. Hang said: "Sometimes we know that somewhere there are difficult circumstances that need help, but our busy daily lives take us away very quickly. Participating in charity activities that Prudential Vietnam is a bridge to help customers like me have the opportunity to slow down a bit, to share and help the "unhealed leaves", the less fortunate circumstances in society".

With the spirit of "Need is have", in recent years, in addition to investing in long-term projects to equip primary school students with necessary knowledge and skills in Finance and Traffic Safety, Prudential has also stood side by side with and supported people in difficult circumstances in localities heavily affected by natural disasters and floods. Notably, the program "Support rice - Send love" with the mission of continuing to spread love, demonstrating the spirit of mutual love towards the community. Deployed every Tet holiday, the program has encouraged, shared difficulties as well as brought many warm Tet holidays to people across the country.

Program "Rice support - Sending love 2024"

Currently, the program "Rice Support - Sending Love 2024" through the construction of "Social Security Bank", Prudential calls for the cooperation and consensus of customers to donate social security packages including rice and necessities to people in especially difficult circumstances in Mu Cang Chai district (Yen Bai) and My Xuyen district (Soc Trang). These are two of many localities heavily affected by recent floods.

In Mu Cang Chai district, flash floods and landslides in August killed three people and caused nearly VND20 billion in damage to the poor mountainous district. Meanwhile, My Xuyen district, a disadvantaged district of Soc Trang province with more than 30% Khmer ethnic people, also suffered heavy rains and tornadoes that caused the collapse and roofs of 47 houses, of which 13 were completely destroyed.

People in these districts not only lost their homes and farm produce but also had to bear heavy losses due to floods, not to mention the loss of human lives. For them, the immediate concern is still food and clothing, finding a new place to live...

With a simple implementation method, Prudential customers who are PRURewards members can contribute PRURewards points to the Social Security Bank. From the total number of points contributed by members, the program will convert them into an equivalent number of social security packages. Through Prudential, the social security packages will be delivered to people in difficult circumstances in the two above-mentioned districts on the occasion of the upcoming Lunar New Year 2024.

This is not the first time Prudential has brought a meaningful program to PRURewards members. Previously, in 2022, responding to charitable activities that Prudential is the bridge, Prudential customers actively participated in the program "Join hands with Prudential - Giving standard helmets to students". 1,500 PRURewards members contributed reward points to convert more than 1,200 gifts of standard helmets and backpacks & Traffic Safety game books after just over 2 months of implementation. The gifts from Prudential customers' contributions will be given to primary school students in Gia Lai province this coming November.

Looking back at the 2020-2022 journey, Prudential's "Rice Support - Sending Love" journey has given 8,400 social security packages including rice and necessities with a budget of nearly 2.6 billion VND to disadvantaged households in 14 provinces and cities.

This time, Prudential hopes that each social security package contributed by customers will be a piece of love and compassion on Prudential's journey of spreading goodness through many practical activities for the sustainable development of the community.