Diverse market for fresh flowers and gifts for International Women's Day (March 8th) in Nghe An.
This year, the market for fresh flowers and gifts for International Women's Day (March 8th) is diverse with many segments, but purchasing power has not increased as strongly as expected.
These days, on major streets in Vinh City such as Ho Tung Mau, Le Hong Phong, Quang Trung, Nguyen Van Cu, etc., flower shops display many types of bouquets and flower arrangements with eye-catching designs. However, instead of choosing expensive imported flowers, most customers prefer domestically produced flowers at reasonable prices.
According to reports, single roses cost around 10,000 VND each, while bouquets range from 200,000 to 1 million VND, depending on size and type of flower. Imported flowers such as tulips, peonies, and ranunculus are still available, but the number of buyers is not high.
The current trend among many people is to choose potted flowers for the table such as willow, hydrangea, roses, and dancing orchids… because of their long-lasting color, freshness, and the fact that they can be replanted and cared for after the holiday.
Ms. Nguyen Uyen, owner of a flower and ornamental plant nursery on Le Nin Street, said: “This year for International Women's Day (March 8th), our nursery imported a large quantity of potted flowers for tabletops in a variety of types. The flowers are designed as gifts, so they are planted in beautiful ceramic pots and packaged in elegant paper bags. The special thing is that the prices are very affordable, ranging from 100,000 to 400,000 VND for a beautiful potted flower to give as a gift to women.”
In addition, many shops have designed gift baskets and boxes combining fresh flowers and fruits, offering both sentimental value and practicality. Depending on the price of each basket, the shop will use corresponding types of fruits and fresh flowers.
"With fruit baskets costing millions of dong, most of them use high-end fruits imported from Japan, South Korea, Australia, Taiwan, and the United States… combined with imported ranunculus, tulips, peonies, and carnations."
As for the more affordable options, they mainly use hydrangeas combined with grapes or Japanese kumquats, cherries, and Korean strawberries imported through official channels, so the prices are reasonable and suitable for more people's budgets, said Ms. Luu Hong Anh, owner of an imported fruit shop on Ho Tung Mau Street.
To cater to the gift-giving needs of women, a wide variety of cosmetics, perfumes, skincare products, and fashion items are popular and meaningful gifts.
From the beginning of March, supermarkets, fashion brands, cosmetics stores, etc., in the province have prepared a wide variety of goods to serve the market for International Women's Day (March 8th), along with many promotional programs and discounted prices. Fashion and cosmetic items are discounted by 10% - 30% per product, in addition to fixed-price programs at 99k, 199k, etc., and discounts when buying two or more products. Furthermore, stores offer attractive gift wrapping services for customers to give as presents.
Not only in traditional stores, but also on e-commerce platforms, many promotional combos and discounts of 20-70% are appearing on fashion items, cosmetics, gifts, household goods, etc., suitable for people who live far away or are busy.
This year's March 8th gift market is rich and diverse, but overall, purchasing power has decreased.
