Diversified market of fresh flowers and gifts for March 8 in Nghe An
This year, the market for fresh flowers and gifts for the March 8 holiday is diverse with many segments, but purchasing power has not increased as strongly as expected.
These days, on major streets in Vinh city such as Ho Tung Mau, Le Hong Phong, Quang Trung, Nguyen Van Cu, etc., flower shops have displayed many types of flower bouquets and flower baskets with eye-catching designs. However, instead of choosing expensive imported flower bouquets, most customers prefer domestic flowers with reasonable prices.
According to records, single roses cost about 10,000 VND/flower, bouquets range from 200,000 - 1 million VND, depending on the size and type of flower. Imported flowers such as tulips, peonies, and ranunculus are still sold, but the number of buyers is not much.
The trend of many people today is to choose flower pots for the table such as: willow, hydrangea, infrared, orchid... because of their color fastness, long-lasting freshness and can be replanted and cared for after the ceremony.
Ms. Nguyen Uyen, owner of a flower and ornamental plant garden on Le Nin Street, said: “On the occasion of March 8 this year, the garden imported a large number of flower pots for the table with a variety of species. The flowers are designed as gifts so they are grown in beautiful ceramic pots, wrapped in polite paper bags. The special thing is that the prices are very affordable, from 100,000 - 400,000 VND, you can have a satisfactory flower pot as a gift for women.”
In addition, many stores have designed baskets and gift boxes combining fresh flowers and fruits, which are both spiritual and practical. Depending on the price of each basket, the store will use the corresponding types of fruits and fresh flowers.
“Most of the fruit baskets costing millions of dollars use high-quality imported fruits from Japan, Korea, Australia, Taiwan, the US, etc., combined with imported ranunculus, tulips, peonies, and carnations.
As for the popular line, it mainly uses hydrangeas combined with grapes or Japanese kumquats, cherries, and Korean strawberries imported through official channels, so the prices are more affordable and suitable for many people's budgets, said Ms. Luu Hong Anh, owner of an imported fruit shop on Ho Tung Mau street.
To serve the gift shopping needs for women, a variety of cosmetics, perfumes, skin care products or fashion items... are also practical and meaningful gifts that are popular.
Since the beginning of March, supermarkets, fashion and cosmetic brands in the province have prepared many products to serve the market on the occasion of March 8 with many promotional programs and preferential prices. Fashion and cosmetic products are all discounted from 10% - 30%/product, in addition to the same price programs of 99k, 199k, ... discounts when buying 2 or more products. At the same time, the stores all support beautiful gift wrapping for customers to send as gifts.
Not only in traditional stores but also on e-commerce platforms, there are many promotional combos, discounts from 20 - 70% on fashion items, cosmetics, gifts, household items... suitable for people who live far away and are busy.
The March 8 gift market this year is rich and diverse, but overall purchasing power has decreased.
