Economy

Ao dai rental service is in high demand on the eve of Tet

Hoai Thu DNUM_CEZABZCACF 08:18

Ao Dai rental shops are crowded with people trying on, renting and buying dresses on the days leading up to Tet. Many shops are open until 10pm and still have not run out of customers.

Ms. Nguyen Thi Trang has a shop renting ao dai and party dresses located on Ngo Quyen Street, Hung Dung Ward. In the days before Tet, although the expected date of birth was approaching, due to the sudden increase in customers booking appointments to try on and rent dresses, she mobilized her husband to help. After 10 pm on the 24th of the lunar calendar, Ms. Trang was still diligently advising customers on choosing to rent ao dai.

Đã 10 giờ đêm của hàng của chị Trang vẫn đông khách đến chọn thử áo dài
It was 10pm (24th day of the lunar calendar) and Ms. Trang's shop still had customers coming to try on and rent ao dai. Photo: HT

Ms. Trang said that on normal days, if they are regular customers, they contact online to choose a dress, choose a skirt, then come to the store for me to do makeup and if they need a photo service, my husband will take care of it. As for new customers, they usually come to the store to try on and choose a model. For about a week now, the number of customers renting clothes has doubled or tripled compared to normal days, so I have to order more shipping services for regular customers, and directly advise new customers who come to rent for the first time. "The rental price on normal days is 50-80 thousand VND/set of Ao Dai, during Tet the rental price is 120 thousand VND/set and there is rental throughout Tet," Ms. Trang said.

On Vo Thi Sau Street in Truong Thi Ward, there are many shops that rent and sell Ao Dai. These days, the number of people coming and going to these shops is continuous and crowded. Customers often come in groups and most of them are still students.

Các cửa hàng cho thuê áo dài chen chúc khách đến thử và thuê đồ
Customers jostle to rent Ao Dai at a shop on Vo Thi Sau Street, Truong Thi Ward (Vinh City). Photo: HT

Ms. Hoang Thi Nga and her daughter went to a shop selling and renting ao dai on Vo Thi Sau Street to rent 2 ao dai sets for their plan to go on a spring trip in early 2025 for 150,000 VND/set. The shop rents from Tet until the 10th of January at the latest. Ms. Nga said that to choose a satisfactory ao dai, both mother and daughter came quite early, chose the design and tried on the clothes. There were quite a lot of renters, buyers, and choosers, and the aisles between the rows of clothes were narrow, so sometimes they had to jostle quite a bit.

The price to rent a set of ao dai for 24 hours is 120,000 - 150,000 VND depending on the material and newness of the dress. Ms. Nga rented 2 sets for 150,000 VND each. The store requires a deposit of 500,000 VND and the storage of citizen identification information. If you rent during Tet, there will be an additional charge of 50,000 VND, not including accessories.

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On the occasion of Tet, Spring comes, young people and students often rent dresses, ao dai and hire photography services to "buy" Tet photo sets, photos to post on personal pages and social networks. Photo: HT

Accessories that go with the ao dai are also quite diverse, from scarves, head scarves to fans, flower branches, silk scarves, conical hats, etc., all of which are available at prices ranging from 20,000 to 40,000 VND. The shop owner said that due to the large number of customers, the shop is open from morning to night, and plans to serve until the 28th day of the lunar calendar.

During this time, there are quite a lot of customers renting in groups, mainly young people renting to take Tet photo sets. Individual customers often rent throughout Tet, each person renting from 1-3 Ao Dai sets to go out for the first spring of the year.

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Ao dai rental service is in high demand on the eve of Tet
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