Positioning Nghe An tourism brand by creating a distinct highlight
(Baonghean.vn) - Nghe An will create favorable conditions for Saigontourist to survey and invest in developing new tourism products and services to attract visitors to the locality. That is one of the key contents mentioned at the signing ceremony of strategic cooperation between Nghe An Provincial People's Committee and Saigon Tourist Corporation Limited (Saigontourist), which took place this morning, May 13.
Attending the meeting were comrades: Thai Thanh Quy - Alternate member of the Party Central Committee, Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People's Committee; Le Hong Vinh - Member of the Provincial Party Committee Standing Committee, Vice Chairman of the Provincial People's Committee; leaders of departments, branches and localities.
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| Overview of the meeting. Photo: Duc Anh |
In recent times, the departments and branches of Nghe An province have cooperated and supported Saigontourist in building a strategic orientation for production and business development in Nghe An. On the other hand, Saigontourist actively supports Nghe An tourism industry to participate in promotional activities in Ho Chi Minh City every year; participate in Famtrip delegations to survey tourism in Nghe An; coordinate to exploit visitors to the locality and use the products and services of the enterprise; train tourism human resources...
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| Nghe An strengthens cooperation with tourism businesses to promote the province's potential and strengths. Photo: Nguyen Sach |
2019 - 2025 period, strategic cooperation betweenNghe An province and Saigontourist with the goal of increasing close links in promoting the potential and strengths of both sides; strongly promoting local tourism development.
Accordingly, Saigontourist will focus on investing in building LED screens at Kim Lien relic site; sending good experts to provide technical advice to help Nghe An upgrade existing tourism products, build new typical tourism products (in the immediate future, supporting the construction of a community tourism model in the West); supporting the promotion and advertising of the province's tourism domestically and internationally; continuing to support training, fostering and prioritizing the recruitment of human resources trained in Nghe An.
On the side of Nghe An province, prioritize the use of tour products, routes and promotion, use of Saigontourist products and services in Nghe An. Direct tourism businesses to participate in Saigontourist's promotion and advertising activities; support and create favorable conditions for member units of the corporation to organize and participate in tourism events in the province; open a travel branch in Vinh city and survey, invest in developing new tourism products and services to attract visitors to Nghe An.
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Mr. Pham Huy Binh - Chairman of the Board of Members of Saigontourist Corporation affirmed that the unit will strive to realize the signed content, to contribute to the development of tourism in Nghe An. Photo: Duc Anh |
At the meeting, delegates basically agreed on the content of cooperation between the two sides.At the same time, contribute ideas to position Nghe An tourism brand by creating a different highlight; request Saigontourist to support the construction of more tours, tourist routes and community tourism products in Nam Dan; promote, promote the image, diversify tourism products, invest in infrastructure to promote tourism development in Cua Lo town...
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| Chairman of the Provincial People's Committee Thai Thanh Quy highly appreciated the effective cooperation between the People's Committee of Nghe An province and Saigontourist, contributing to the development of tourism in the province. Photo: Duc Anh |
Appreciating the effectiveness of cooperation between Saigontourist and Nghe An province in forming tours and routes, improving the quality of typical tourism products; contributing to the development of tourism in the province, Chairman of the People's Committee Thai Thanh Quy recently agreed on the content of signing a strategic cooperation agreement between the two units in the coming time.
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| Nghe An Provincial People's Committee and Saigon Tourist Corporation (Saigontourist) signed a strategic cooperation agreement for the period 2019 - 2025. Photo: Duc Anh |
At the same time, he suggested that after signing, relevant departments, branches and units should advise on specific contents for implementation, and annually re-evaluate the effectiveness of coordination. Based on the synthesis of opinions contributed by delegates at the working session, he suggested that the Department of Tourism advise on issuing a strategy for developing provincial tourism, in order to promote the rich potential and develop Nghe An tourism brand./.
