The children's toy market in Vinh City is sluggish.
(Baonghean.vn) - Unlike the bustling atmosphere of previous years, the children's toy market this year is sluggish and deserted during International Children's Day, with shop owners sitting for long periods waiting for customers on the streets.
Take a stroll around the streets specializing in selling these items.children's toysIn Vinh City, areas like Dinh Cong Trang, Le Loi, Nguyen Van Cu, Vinh Market, and supermarkets are noticeably deserted and quiet, even though International Children's Day on June 1st has arrived this year.
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| Children's toy stores in Vinh City were deserted on International Children's Day. Photo: Nguyen Chau |
Ms. Nguyen Thi Thu, owner of a children's toy store in Le Mao ward, Vinh City, sighed: "There has never been a year with such a low number of customers as this year. Usually, in previous years, customers would start choosing gifts for their children from May 25th onwards, but this year it's almost deserted. On May 31st, only 3 customers visited the store, and the total revenue was less than 200,000 VND..."
This isn't just the situation at Ms. Thu's shop; it's the situation for most owners of children's toy stores right now. Almost all stores are...No customersSome restaurants have even temporarily closed due to the sluggish business.
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| The number of buyers of this item has decreased sharply compared to previous years. Photo: Nguyen Chau |
Ms. Bui Thi Hong, owner of a children's toy store in Ben Thuy ward, sighed: "The sluggish market wasn't unexpected, as the number of buyers for this product has already decreased significantly. Because I anticipated this, I didn't import any new stock; I just hope to sell off the old inventory. Importing new stock at this time would only lead to losses, because customers are buying less while transportation costs have increased during this pandemic..."
According to shop owners, the main reason for the sluggish sales of this product is the pandemic.Covid-19The situation is complicated nationwide, people are hesitant to go out at this time, and in addition, this product is currently facing fierce competition from online sales channels with lower prices compared to buying directly.
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| While children's toys are diverse, they lack innovation and originality in design and style. (Photo: Nguyen Chau) |
Furthermore, people's incomes have been severely affected by the pandemic, so the demand for children's toys is lower than in previous years, especially for expensive items which few people pay attention to.
According to observations, this year's children's toys lack any groundbreaking or innovative designs. Building blocks, model cars, cartoon characters, and word puzzles still dominate the market. Prices are somewhat more affordable than in previous years, ranging from 50,000 to 200,000 VND per product. Higher-end items are priced higher, but not exceeding 2 million VND.
To avoid sluggish sales, children's toy store owners are currently implementing a series of promotional programs to stimulate demand, such as:reduce costsThey are offering products, with promotions such as more purchases and free gifts, and free home delivery for customers. In addition, they are increasing their advertising on social media platforms in the hope of attracting more customers and minimizing losses during the pandemic.
