Toys and gifts are in high demand during Children's Day
(Baonghean.vn) - The market for gifts for Children's Day (June 1) is diverse, purchasing power is increasing, and prices are stable. Among them, toys and storybooks that "catch the trend" on social networks such as digital coloring pages, diamond paintings, secret language classes, etc. are chosen by many children.
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Children's book and gift stalls are quite crowded these days. Photo: TP |
In recent days, especially on weekend evenings, bookstores, shopping malls, and supermarkets have always been crowded, with 50% of the visitors being children aged 3-15. Since this is the time when students are on summer break and it is close to Children's Day, parents take their children shopping.
Ms. Hoang My Anh - a parent in Hung Binh ward (Vinh city) said: "The children have just finished summarizing, taking them to choose their favorite toys and books, both as a reward for them after a year of hard study and as a gift on Children's Day".
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The comic book series "Secret Classroom" and its accompanying toys are quite popular. Photo: TP |
Instead of choosing traditional comic books, her two children chose the mini "Secret Class" collection, another version with fewer chapters and more beautiful printing, just released in early 2023, along with the accompanying "Secret Class" Board Game toy set priced from 70,000-90,000 VND/set.
Mr. Tran Tuan Minh - owner of a bookstore on Phan Dinh Phung Street (Vinh City) said: "The current trend is that children choose toys that are introduced and promoted a lot on social networks, especially TikTok. Grasping that taste, we import a variety of "hot" toys, comics, and gadgets to serve young customers.
During this Children's Day, our store sells about 200 sets of "Code Class" comics and toys, as well as digital coloring pages and diamond paintings.
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Toy cars for children also sell well. Photo: TP |
Toy stores on Nguyen Van Cu, Dinh Cong Trang, Tran Phu streets are also very busy. Toys such as teddy bears, superheroes, dolls,... with a variety of designs and models, with prices ranging from 30,000 - 200,000 VND/product.
In addition to the popular toy segment, at high-end toy retail stores, toys that develop skills and intelligence such as: assembly models (lego), smart wooden toys that teach foreign languages, etc. are also chosen by many parents as gifts for their children on the occasion of June 1. However, the prices of these items are quite high. Lego assembly sets cost from 300,000 to 2 million VND/set; thinking training toys for children from 6 months to 3 years old cost from 500,000 to 1 million VND/product...
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A variety of toys, utensils, clothes, and accessories to serve shopping needs on Children's Day (June 1). Photo: TP |
In addition, many parents choose gifts for their children that are practical and useful items for the new school year such as: textbooks, storybooks, school supplies, school bags or clothes, bicycles...
In order to meet the shopping needs of parents for their children and grandchildren during this Children's Day, supermarkets, convenience stores, bookstores, and toy stores in the province all have many promotions on products for children.
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Gift orders for children from agencies and units are placed in large quantities. Photo: TP |
Promotional programs include: buy 1 get 1 free; free gifts of children's toys for diaper and milk products; points to redeem gifts, lucky draw, free gift wrapping for all orders... With these promotional programs, the number of purchases at the store has increased by 30% - 40% compared to normal days.
“Children's Day coincides with the summer vacation and the end of the school year, many agencies, units and schools organize fun activities for children, so the demand for gifts increases. In addition to individual orders sold directly at the store, we have large orders, with dozens to hundreds of gifts from units. The store's revenue therefore increased by 50%,” said Mr. Tuan Phi - manager of the children's book and toy stall of a large supermarket on Le Nin Avenue.
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Children's Day activities are organized by many agencies and units, so the demand for gifts increases, contributing to the bustling market for this product. Photo: TP |
Not only the traditional market, but also social networking sites, online markets and e-commerce channels are bustling with a variety of products to meet customers' shopping needs. Besides the price factor, parents need to pay attention to the quality, safety and educational value of the product./.
