The delegation from the Ministry of Culture, Sports and Tourism, surveying the digital transformation model for journalism, worked with Nghe An's newspapers, radio, and television stations.
On the afternoon of October 24th, the delegation from the Ministry of Culture, Sports and Tourism, which is surveying the digital transformation model for journalism, held a working session with the Nghe An Newspaper and Radio and Television Station.
Comrade Dang Thi Phuong Thao – Deputy Director of the Press Department, Ministry of Culture, Sports and Tourism – led the survey team.Also participating were representatives from the Press Department; the Broadcasting, Television and Electronic Information Department, Ministry of Culture, Sports and Tourism; the Cyber Security and High-Tech Crime Prevention Department; and the National Digital Transformation Department, Ministry of Science and Technology.
Receiving and working with the delegation were Comrade Tran Minh Ngoc – Member of the Provincial Party Committee, Secretary of the Party Committee, Editor-in-Chief of Nghe An Newspaper and Radio and Television; and members of the Editorial Board and the Steering Committee for Digital Transformation of Nghe An Newspaper and Radio and Television.
The survey focused on the following topics: the organization, dissemination, and implementation of the contents of the Digital Transformation Strategy for Journalism until 2025, with a vision to 2030; the results of implementing the five pillars of the Index for evaluating and measuring the maturity level of digital transformation in journalism; issues related to resources for digital transformation; financial mechanisms, the level of autonomy, and funding for digital transformation; advantages, difficulties, obstacles, and their causes when implementing digital transformation; and notable changes in operating models and new product production processes since the implementation of digital transformation.
At the meeting, the leaders of the Editorial Board and members of the Steering Committee for Digital Transformation of Nghe An Newspaper and Radio and Television reported that the unit currently has four types of media: radio, television, print, and online. In addition, Nghe An Newspaper and Radio and Television manages 7 large fanpages; 5 YouTube channels; 1 Zalo channel; and 2 TikTok channels. Seriously implementing the directives of the Central Government and the province on digital transformation, with a focus on implementing Resolution 57-NQ/TW of the Politburo on breakthroughs in the development of science, technology, innovation, and national digital transformation, Nghe An Newspaper and Radio and Television annually issues decisions to establish a Steering Committee for Digital Transformation and builds an operational mechanism based on the converged newsroom model.
In terms of results, the online newspaper consistently ranks second nationwide among local Party newspapers. Nghe An's newspaper, radio, and television are among the pioneering units in applying digital technology and artificial intelligence (AI) in content management and operational management to optimize the work of the press agency. AI technology is present and involved in the production process of print newspapers, online newspapers, radio, and television. Many programs implemented by AI technology across all processes have made a significant impact, attracting viewers and readers on digital platforms.
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Regarding information security, Nghe An Newspaper and Radio and Television Station regularly coordinate with functional units to inspect and review the system to ensure its safety and prevent any security breaches.
Since 2023, Nghe An's newspapers, radio, and television have been recognized by the Ministry of Information and Communications (now the Ministry of Culture, Sports and Tourism) as an outstanding unit in digital transformation nationwide...
Speaking at the conference, Ms. Dang Thi Phuong Thao, Deputy Director of the Press Department, Ministry of Culture, Sports and Tourism, acknowledged the innovative and pioneering spirit of Nghe An's press and broadcasting. She noted that surveys showed the unit's editorial board has a deep understanding and perspective on digital transformation and modern journalistic processes. The unit has also shown a commitment to investing in digital transformation. The results are clear: its online newspaper ranks second among the top 10 local newspapers nationwide.
Newspapers also have several specific models of digital transformation, most notably the integration of AI technology into all aspects of newspaper production and publishing. With the support of ONECMS, the integration of multimedia into each journalistic product and sharing across digital platforms, infrastructure, and social media has significantly improved information and communication effectiveness.
Furthermore, the model of technological convergence and integration of various forms of journalism has also proven effective in organization and management. This also serves as an important information channel for the delegation to understand and report to the leaders of the Ministry of Culture, Sports and Tourism on the results of digital transformation in journalism at Nghe An's newspapers, radio, and television stations.
