The local police station's fanpage is 'following the trend' to bring the law closer to the people.

Gen Z's language brings the law closer to the people.

The "Vinh Hung Ward Police" fanpage, the official Facebook account of the Vinh Hung Ward Police (Nghe An province), has recently become a particularly attractive source of content for netizens. The number of followers is increasing rapidly, and each post receives significant interaction thanks to the approachable, youthful, and highly interactive communication style of the administrators.

While administrative announcements used to be dry and heavily focused on warnings, the fanpage now adopts a completely new approach: talking like friends, using everyday, witty language, but still ensuring that all legal information is provided.

A prime example is the status update posted on December 11th – a post that was widely shared because it was both entertaining and highly educational. The post begins with the question:"Uncle, are those yellow lines with many strokes the designated parking areas?"Then, in a hilarious turn of events, it immediately shifted direction:"Noooo. If you stop or park here, it'll be 'eye-watering'."Below, the admin explains the specific regulations regarding zigzag lines and the penalties for illegal parking.

Just a short status update, but it received a huge amount of interaction. Many people left enthusiastic comments:"I like this style of communication; it's humorous but also touches people's hearts.","If we explain the rules like this, the children will remember them immediately.","That's right, you guys need to step up the dissemination of this kind of law."The combination of wit and education makes the content easier for readers to remember.

The fan page's appeal also stems from its charming interaction style. As soon as a user comments, the admin responds quickly and friendly, while still maintaining proper etiquette. For example, when a user humorously comments:"Besides paying attention to your wife's two lane markings, you have to pay attention to many other lane markings when participating in traffic."The admin immediately replied:"That's right, friend.".

Another friend wrote:"Yellow eyes are caused by high liver enzymes."The administrator then sent a subtle reminder:"So, drinking alcohol in moderation helps to reduce elevated liver enzymes. And if you drink alcohol, don't drive."Another comment:"The people really appreciate this admin for providing such information.", admin replied:"Remember this, friend.", then you continued"I miss my ex more than I miss my ex." (ex)"The admin added a touch of wit:"NYC doesn't make you lose money, breaking the law does.".

Another post that also attracted a large amount of interaction was the status:"Hello, ward office, can I register for temporary residence online?"The admin's answer was short and friendly:"Yes, you can use VNeID right away!"The post included detailed step-by-step instructions. It received over 200 comments and nearly 250 shares. Many people followed the instructions to do it themselves, asking directly in the comments if they encountered any difficulties, and received immediate support from the admin, just like being "guided step-by-step." Many praised it:"The author is very dedicated, providing detailed instructions for the people"; "It's so easy to understand, thank you comrades"...

What makes this fanpage so popular is not only its youthful writing style but also the subtlety in each response. The administrators skillfully combine humor with the professional demeanor of the local police force.

For example, the status might say:“Your lover may leave you. Your beauty may fade. But the local police will always be there for you, ready to assist you. Save the local police station's duty officer number to call when needed: 02383.538.113”, a female commenter wrote:"I love the Vinh Hung Ward Police Station so much!"Admin responded immediately:"So lovely! Have you saved the ward number to your contacts yet?"

Another friend humorously wrote:"Whenever I'm feeling down and have no one to talk to, I call the local police station to confide in them."The administrator responded subtly:"I wouldn't dare. Please come to the police station to talk things over. Keep your phone number for anyone who needs to call."

Thanks to its innovative yet professional approach, the "Vinh Hung Ward Police" fanpage is becoming one of the effective models for public service communication, making the law more accessible and understandable, and building a friendly image of the police force in the eyes of the people.

Practical effectiveness from the innovative approach.

The changes not only brought about a surge in interaction but also had a real impact on maintaining security and order. Recently, the Vinh Hung Ward Police promptly rescued an 18-year-old male student who was being scammed by a group of fraudsters through an "online kidnapping" scheme.

The perpetrators, posing as police officers, used video calls to manipulate the victim's psychology, forcing him to leave his home and demanding 100 million VND from his family for "investigation." When the family noticed something unusual and reported it, the local police quickly extracted camera footage, searched the suspected location, and found the male student in less than 4 hours. He was safely returned, avoiding the risk of losing his belongings and other serious consequences. Afterwards, a warning was posted on a fan page, attracting hundreds of shares and becoming an effective cautionary tale for the public.

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The organization has always considered social media a crucial communication channel in the context of digital transformation. Using only traditional methods of communication often results in dry, uninteresting articles with few readers. Therefore, the organization proactively innovates, using accessible language and styles relevant to young people, while still adhering to legal principles and maintaining ethical standards in public discourse.

Lieutenant Colonel Dang Van Cuong, Head of Vinh Hung Ward Police Station

Lieutenant Colonel Bui Dinh Thiem, one of the fanpage administrators, shared that each post goes through multiple rounds of editing to ensure it is "legally compliant, properly oriented, and resonates with viewers." The fanpage administration team monitors the page 24/7 to receive feedback, guide citizens through administrative procedures, or answer legal questions. The unit also promotes the use of images, short videos, and real stories to convey information in a vivid, easy-to-understand, and memorable way.

After more than 5 months of operating under the new direction, the fanpage has posted dozens of articles, attracting significantly more reach, comments, and shares than before. In particular, many incidents related to public security and order have been detected early thanks to citizens reporting directly through the fanpage. The number of violations in the area has also decreased significantly, demonstrating the practical effectiveness of increased interaction with citizens online.

Many people expressed their agreement and enthusiasm with the reforms of the local police force. "Reading the article was both fun and reminded me of the law; if I have any problems, I can confidently contact the ward office to ask for help," one resident shared.

According to the plan, Vinh Hung Ward Police will continue to expand its scope, especially in administrative procedures, traffic safety, and combating high-tech fraud… The unit is also researching the application of additional graphic tools and AI to improve image quality, ensuring attractiveness while maintaining standards.

The transformation of the Vinh Hung Ward Police fanpage shows that when government agencies innovate and speak in a way that citizens, especially young people, want to hear, the law is no longer distant but becomes close and accessible. This is a modern, effective model of public service communication that is well worth replicating.