Coffee prices today, March 12, 2025: Continuing to rise.

Domestic coffee prices today

Domestic coffee prices in the Central Highlands region today, March 12, 2025, have risen again compared to yesterday, fluctuating between 130,500 and 131,500 VND/kg.

Accordingly, traders in Dak Nong province are buying coffee at the highest price of 131,500 VND/kg, a slight increase of 500 VND/kg compared to yesterday.

Similarly, the price of coffee in Dak Lak province is 131,300 VND/kg, an increase of 300 VND/kg compared to yesterday.

Coffee prices in Gia Lai province increased by 500 VND/kg and are trading at 131,300 VND/kg.

In Lam Dong province, the price of coffee increased by 500 VND/kg and reached 130,500 VND/kg.

The continuous rise in coffee prices has caused difficulties for many distribution businesses as orders have decreased. Coffee processing companies are forced to adjust their strategies, expanding into high-quality product segments that meet sustainable coffee standards and do not encroach on natural forests.

The recent surge in domestic raw coffee prices, exceeding 300%, has put significant pressure on businesses. Although retail prices have been adjusted, the increase cannot exceed 20% to avoid losing customers. Meanwhile, the consumer market has yet to accept prices that reflect the increased raw material costs.

According to Mr. Y Pot Nie, General Director of Ede Cafe Joint Stock Company, the price of green coffee beans has increased from 40,000 VND/kg to 145,000 VND/kg. This has caused many old customers to switch to cheaper suppliers.

The company decided to focus on the high-quality product segment, prioritizing value over price. However, customers remain hesitant and constantly haggle. Currently, monthly sales have decreased by 5-10%. Previously, customers ordered by the ton, but now they only buy a few dozen or a few hundred kilograms. The business also has to spend a lot of time explaining the reasons for the high prices.

To adapt, the company sought new markets and cut operating costs. Staff shifted from full-time to part-time, and machinery was implemented to reduce manual labor. Additionally, advertising and marketing expenses were streamlined by 10-15%, focusing on production and sales to ensure revenue.

World coffee prices today

Coffee prices on the world market are also subject to many fluctuations:

Robusta coffee (London):

May 2025 delivery: Increased by $70/ton, to $5,445/ton.

July 2025 delivery: Increased by $64/ton, to $5,406/ton.

Arabica coffee (New York):

May 2025 delivery: Increased by 1.45 cents/lb, to 385.45 cents/lb.

July 2025 delivery: Up 1.5 cents/lb, to 376.2 cents/lb.

According to Reuters, the dry weather in Brazil – the world's largest coffee producer – remains a concern, but this factor has already been partially reflected in prices. However, what is noteworthy now is the impact of high prices on consumer demand.

Many global coffee traders and roasters have cut orders to a minimum due to rapidly rising prices. Meanwhile, suppliers have been unable to convince retailers to accept higher prices.

According to the International Coffee Organization (ICO), global green coffee exports fell 14.2% in January to 11.32 million bags. This marks the third consecutive month of decline, indicating a serious impact on supply.

Besides price challenges, the coffee industry is also facing a growing problem of theft. In the US – the world's largest coffee importer – record-high coffee prices over the past year have led to more frequent truck robberies of coffee beans.

Todd Costley, a logistics business coordinator at Hartley Transportation, said that there have been dozens of truck thefts of coffee in the past year, whereas this was previously a rare occurrence. Some of the theft rings are believed to resell the stolen coffee to smaller roasters, which are under immense pressure from soaring raw material prices.