Coffee price today March 12, 2025: Continuously increasing

Domestic coffee prices today

Domestic coffee prices today, March 12, 2025, in the Central Highlands region increased again compared to yesterday, fluctuating between 130,500 - 131,500 VND/kg.

Accordingly, traders in Dak Nong province are purchasing coffee at the highest price of 131,500 VND/kg. A slight increase of 500 VND/kg compared to yesterday.

Similarly, coffee price in Dak Lak province is 131,300 VND/kg, an increase of 300 VND/kg compared to yesterday.

Coffee prices in Gia Lai province increased by VND500/kg and were traded at VND131,300/kg.

In Lam Dong province, coffee prices increased by VND500/kg and reached VND130,500/kg.

The continuous increase in coffee prices has caused many distribution businesses to face difficulties as orders have decreased. Finished coffee production companies have been forced to adjust their strategies, expanding their high-quality product segments, meeting sustainable coffee standards, and not encroaching on natural forests.

The recent increase in domestic raw coffee prices of more than 300% has put great pressure on businesses. Although retail prices have been adjusted, the increase cannot exceed 20% to avoid losing customers. Meanwhile, the consumer market has not yet accepted high prices corresponding to raw material costs.

According to Mr. Y Pot Nie, General Director of Ede Cafe Joint Stock Company, the price of green coffee beans has increased from 40,000 VND/kg to 145,000 VND/kg. This has caused many old customers to turn to find cheaper suppliers.

The company decided to focus on the high-quality product segment, prioritizing value over price. However, customers are still hesitant and constantly haggling. Currently, monthly sales have decreased by 5-10%. Previously, customers ordered by the ton, but now they only buy a few dozen or a few hundred kilograms. The company also has to spend a lot of time explaining the reasons for the high prices.

To adapt, the company sought new markets and cut operating costs. Personnel were changed from full-time to part-time, and machine technology was applied to reduce manual labor. In addition, advertising and promotion costs were also streamlined by 10-15%, focusing on production and sales to ensure revenue.

World coffee prices today

Coffee prices on the world market also fluctuate:

Robusta Coffee (London):

Delivery in May 2025: Up 70 USD/ton, to 5,445 USD/ton.

July 2025 delivery: Up 64 USD/ton, to 5,406 USD/ton.

Arabica Coffee (New York):

May 2025 delivery: Up 1.45 cents/lb, to 385.45 cents/lb.

July 2025 delivery: Up 1.5 cents/lb, to 376.2 cents/lb.

According to Reuters, dry weather in Brazil – the world’s largest coffee producer – remains a concern, but this factor has been partly reflected in prices. However, what is noteworthy now is the impact of high prices on consumption demand.

Many global coffee traders and roasters have cut orders to a minimum due to the rapid price increase, while suppliers have not been able to convince the retail system to accept higher prices.

Global green coffee exports fell 14.2% in January to 11.32 million bags, the third consecutive month of decline, suggesting a serious supply squeeze, according to the International Coffee Organization (ICO).

In addition to price challenges, the coffee industry is also facing a growing problem of theft. In the United States – the world’s largest coffee importer – record high coffee prices over the past year have led to robberies of trucks carrying coffee beans becoming more common.

Todd Costley, logistics business coordinator at Hartley Transportation, said there have been dozens of coffee truck thefts in the past year, a phenomenon that was once rare. Some groups of thieves are believed to be reselling the stolen coffee to small roasters, which are under pressure from soaring raw material prices.