Coffee prices today, November 18, 2025: Continuous sell-offs.
Coffee prices today, November 18, 2025: Coffee prices in the Central Highlands continue to fall. Speculators are continuously selling off their holdings, causing the price of Arabica coffee on the exchange to continuously decline.
Domestic coffee price update
Coffee prices today, November 18, 2025, in the Central Highlands region are trading in the range of 108,500 - 110,500 VND/kg, continuing to decrease compared to yesterday.
| Market | Medium | Changes compared to yesterday |
| Dak Lak | 110,500 | But |
| Lam Dong | 108,500 | -200 |
| Gia Lai | 109,800 | But |
| Boeing Nong | 110,500 | But |
Specifically, in Lam Dong province, the prices in Di Linh, Bao Loc, and Lam Ha decreased by 200 VND/kg compared to yesterday, trading at the same level of 108,500 VND/kg.
In Dak Lak province, the Cu M'gar area is currently buying coffee at 110,500 VND/kg, unchanged from yesterday. Meanwhile, the Ea H'leo and Buon Ho areas are trading at 110,400 VND/kg.
In Dak Nong (Lam Dong province), traders in Gia Nghia and Dak R'lap maintained the same prices as yesterday, trading at 110,500 and 110,400 VND/kg respectively.
In Gia Lai province, the Chu Prong area is trading at 109,800 VND/kg, while Pleiku and La Grai are at 109,700 VND/kg, unchanged from yesterday.
The news that the US may reduce import tariffs on coffee to 0% has generated high expectations among many Vietnamese businesses. Mr. Nguyen Duc Hung, Chairman of Napoli Coffee, stated that his company currently exports only 100 containers per month to the US. If the tariff is reduced to 0%, the company expects to increase production tenfold due to high demand and untapped Vietnamese supply sources, which are currently subject to high tariffs.
Many other businesses in the industry are also beginning to prepare new strategies for the US market. At industry meetings, companies indicated they are shifting their sales and logistics forces to the US, instead of focusing primarily on Europe or the Middle East. The US market is becoming a strategic choice due to strong purchasing power and expectations of significant tariff reductions.
The US is currently the world's largest coffee importer, with a total value of approximately $9 billion in 2024. Brazil leads in export value to the US, while Vietnam ranks eighth with $364 million but third in volume, indicating significant growth potential if tariff barriers are removed.
Vietnam is the world's largest producer of Robusta coffee, with low costs and a stable supply, giving it a clear advantage in accessing the US market. This is considered a key strength of Vietnamese coffee, especially in segments that prioritize price and large production volumes.
World coffee price update
On the London exchange, online robusta coffee futures contracts for January 2026 closed on November 15th at $4,373 per ton, up 3.55% ($150 per ton) from yesterday. The March 2026 contract rose 3% ($124 per ton), reaching $4,252 per ton.
Similarly, the price of Arabica coffee futures for December 2025 delivery on the New York Stock Exchange fell 0.65% (2.65 US cents/pound) yesterday, reaching 379.15 US cents/pound. The March 2026 contract fell 0.69% (2.6 US cents/pound), reaching 371.4 US cents/pound.
Mr. Nguyen Nam Hai, Chairman of VICOFA, said that coffee prices fell sharply last week because speculators on the UK and US exchanges simultaneously sold off their holdings. This was an immediate reaction to their concerns about risks following information related to US tax policy.
The sell-off began when the US announced a reciprocal tariff exemption for coffee, leading many speculators to believe that all coffee imported into the US would benefit from reduced tariffs. However, following a recent update, the US confirmed that Brazilian coffee would only receive a tariff reduction from 50% to 40%, still a very high rate and not the positive signal they had hoped for.
Under the current tax mechanism, Brazilian coffee is subject to a 50% tax, Vietnamese 20%, Indonesian 19%, and Colombian 10%. Mr. Hai believes that it is necessary to wait for official and more detailed announcements to know which countries are exempt from or have their taxes adjusted, in order to properly assess the impact on the coffee market.
He also shared that coffee prices on international exchanges are heavily dependent on the activities of financial speculators, so price fluctuations often do not reflect the actual supply and demand of the agricultural market.
