Coffee prices today, November 21, 2025: Sharp decline.
Domestic coffee prices today, November 21st, are at 112,500 - 113,500 VND/kg, showing a sharp decline. Building a brand from coffee linked to community tourism development.
Domestic coffee prices today
Domestic coffee prices in the Central Highlands region today, November 21, 2025, have sharply declined, fluctuating between 112,500 and 113,500 VND/kg.
Specifically, in Lam Dong province, the Di Linh, Bao Loc, and Lam Ha areas saw a sharp decrease of 1,200 VND/kg compared to yesterday, trading at the same level of 112,500 VND/kg.
In Dak Lak province, the Cu M'gar area is currently buying coffee at 113,500 VND/kg, a decrease of 1,200 VND/kg compared to yesterday. The Ea H'leo and Buon Ho areas are trading at 113,400 VND/kg.
In Dak Nong (Lam Dong province), traders in Gia Nghia and Dak R'lap reduced prices by 1,300 VND/kg compared to yesterday, trading at 113,500 and 113,400 VND/kg respectively.
In Gia Lai province, the Chu Prong area is trading at 113,000 VND/kg, while Pleiku and La Grai are at 112,900 VND/kg, a decrease of 1,200 VND/kg compared to yesterday.

Chieng An (Son La province) recently organized a Coffee Festival linked to tourism development, creating a new image for the local coffee industry, a region known as the "Arabica capital of the Northwest." The event held cultural and agricultural significance, while also affirming the direction of building a brand and expanding the economy through tourism in the northern mountainous region.
The entire ward currently has nearly 2,000 hectares of coffee plantations, yielding an average of 8-10 tons per hectare, equivalent to over 15,000 tons per year and generating revenue of approximately 433 billion VND. Coffee cultivation has become a primary source of income, helping to improve living standards and contribute to poverty reduction for the Thai, Mong, Dao ethnic groups and many other communities in the area.
Local leaders believe the festival is an opportunity to attract more investment projects, from production and processing to trade and tourism services. Son La is also striving to position the brand "Son La Coffee - Northwest Coffee" on the world coffee map, thereby bringing the image of the labor, culture, and livelihood stories of the local people closer to tourists.
Beyond focusing on production, Chieng An is promoting eco-tourism linked to coffee cultivation, viewing festivals as a key promotional highlight. Tourism businesses believe that the "from farm to cup of coffee" experience model opens up a new direction for development, building brand recognition while boosting community tourism, especially in the Thai ethnic villages, which are expected to become attractive destinations in the future.
World coffee prices today
Coffee prices on the world market have fallen sharply on both exchanges:
Robusta coffee (London):
January 2026 delivery: Increased by $150/ton, to $4,666/ton.
March 2026 delivery: Increased by $116/ton, to $4,506/ton.
Arabica coffee (New York):
December 2025 delivery: Up 4.95 cents/lb, to 379.8 cents/lb.
March 2026 delivery: Up 5.5 cents/lb, to 362.8 cents/lb.
Climatempo's latest forecast indicates heavy rains in Brazilian coffee-growing regions this weekend and into next week, putting downward pressure on global coffee prices. However, the decline is not expected to be too sharp due to low global inventories and unfavorable weather in Vietnam slowing down the harvest.
According to ICE data, monitored arabica inventories fell to their lowest level in nearly two years, at 396,513 bags as of November 19. Robusta inventories also dropped to a four-month low of 5,648 lots, indicating a significant weakening of global supply.
Against this backdrop, the Brazilian Vice President announced that coffee exports to the United States would still be subject to the 40% tariff previously imposed by the Trump administration, citing allegations against former President Bolsonaro. Despite heavy rains affecting production, this tariff continues to put pressure on Brazil's export market.
Robusta coffee futures on the ICE exchange fell in the latest trading session after two strong gains, previously supported by flooding in Vietnam and expectations of improved demand from the US. In central Vietnam, prolonged heavy rains caused floods and landslides, resulting in at least eight deaths. Extreme weather has caused severe flooding in many low-lying areas of Dak Lak, with only about 10-15% of the robusta harvest progressed. Farmers need dry weather to dry the coffee, while meteorological agencies warn that heavy rains will continue, increasing the risk of flash floods and landslides in the coming period.


