Coffee prices today, July 24, 2025: Record increase.
Domestic coffee prices today, July 24th, are at 95,300 - 95,700 VND/kg. Coffee prices have increased to a record high of 3,200 to 3,700 VND/kg compared to yesterday. If a tax is imposed on Brazilian coffee, prices could skyrocket, putting a heavy burden on consumers.
Domestic coffee prices today
Domestic coffee prices in the Central Highlands region today, July 24th, reached a record high, fluctuating between 95,300 and 95,700 VND/kg.
Accordingly, traders in Lam Dong province are buying coffee at 95,700 VND/kg, a record sharp increase of 3,400 VND/kg compared to yesterday.
Similarly, the price of coffee in Dak Lak province is 95,500 VND/kg, an increase of 3,200 VND/kg compared to yesterday.
Coffee prices in Gia Lai province increased by 3300 VND/kg compared to yesterday and are trading at 95,500 VND/kg.
Meanwhile, in Lam Dong province, specifically in Bao Loc Ward 1, Hoa Ninh commune, Duc Trong commune, and Dinh Van Lam Ha commune, the price of coffee increased by 3700 VND/kg compared to yesterday, reaching 95,300 VND/kg.
Yesterday, Robusta prices on the exchange fell sharply by 3,800-4,200 VND/kg, but domestic prices only decreased by 1,600 VND/kg. This indicates that the domestic coffee trading market remains more stable.
In the first five months of 2025, Vietnam's coffee exports to the US reached 60,600 tons, an 11% increase compared to the same period last year. This was due to businesses boosting exports during the tax deferral period.
Despite growth, Vietnam's coffee market share in the US is only 7%, lower than the 10% target of 2024. Vietnam remains the third largest supplier to the US, but its geographical distance from Brazil could slow down export growth.
World coffee prices today
On the London exchange, online robusta coffee futures contracts for September 2025 delivery closed the trading session on July 24th at $3,248 per ton, a slight decrease of 1.25% ($41 per ton) compared to the previous session. The November 2025 contract fell 1.59% ($52 per ton) to $3,210 per ton.
.png)
On the New York Stock Exchange, the price of Arabica coffee for September 2025 delivery rose 0.4% (1.2 US cents/pound), reaching 297.55 US cents/pound. The November 2025 contract increased 0.48% (1.4 US cents/pound), to 290.1 US cents/pound.
.png)
On the Brazilian exchange, the price of Arabica coffee for September 2025 delivery rose 0.91% (3.3 US cents/pound), reaching 364.15 US cents/pound. The December 2025 contract increased 0.97% (3.4 US cents/pound), to 353 US cents/pound.
.png)
The Trump administration is preparing to impose a 50% tariff on coffee imports from Brazil, which supplies 30% of the coffee consumed in the United States. If implemented, this tariff (in addition to the current 10% tariff) would cause a sharp increase in coffee prices, affecting both roasters and consumers.
Not only Brazil, but the US has also announced new tariffs on coffee from Vietnam (accounting for 17% of global production), Colombia (8%), Ethiopia, and Indonesia (6%). This makes finding alternative sources of supply difficult. According to US statistics, the price of roasted coffee has increased by 12.7% and instant coffee by 16.3% compared to last year. Currently, each pound (0.45kg) of ground coffee costs $8.13, an increase of more than $1 in just half a year.
Experts predict prices will rise significantly within weeks to months after the tax takes effect, depending on businesses' inventory levels. While roasters may be able to find alternative sources, this will be difficult as many other countries are also subject to similar taxes.
