Gold prices this afternoon, August 28, 2025: Continuing to rise and break records.

Gold priceDomestic news this afternoon, August 28, 2025

As of 4:00 PM today, August 28, 2025, the price of gold bars in Vietnam has continuously broken records, reaching 128.5 million VND/ounce. Specifically:

DOJI Group listed SJC gold bars at 127 - 128.5 million VND/ounce (buying price - selling price), an increase of 1 million VND/ounce in the buying price and 500,000 VND/ounce in the selling price compared to yesterday.

At the same time, the price of gold bars listed by Saigon Jewelry Company Limited (SJC) was 127 - 128.5 million VND/ounce (buying price - selling price), an increase of 1 million VND/ounce in the buying price and 500,000 VND/ounce in the selling price compared to the closing price on August 27th.

Meanwhile, at Mi Hong Gold and Gemstone Company, the listed price of SJC gold at the time of the survey was 127.2-128.2 million VND/ounce for buying and selling. Compared to yesterday, the price increased by 400,000 VND/ounce for buying and 200,000 VND/ounce for selling.

At Bao Tin Minh Chau Co., Ltd., the price of gold bars is being traded at 127 - 128.5 million VND/ounce (buying price - selling price), an increase of 1.2 million VND/ounce in the buying price and 500,000 VND/ounce in the selling price compared to the same period yesterday.

At Phu Quy, SJC gold bars are being traded at 126-128.5 million VND/ounce (buying price - selling price), an increase of 600,000 VND/ounce in the buying price and 500,000 VND/ounce in the selling price compared to yesterday.

As of 4:00 PM on August 28, 2025, the price of 9999 Hung Thinh Vuong gold rings at DOJI was listed at 120.2-123.2 million VND/ounce (buying price - selling price); an increase of 400,000 VND/ounce in both buying and selling prices compared to yesterday.

Bao Tin Minh Chau listed the price of gold rings at 120.3-123.3 million VND/ounce (buying price - selling price); an increase of 300,000 VND/ounce in both buying and selling prices compared to yesterday.

The latest gold price list for this afternoon, August 28, 2025, is as follows:

World gold prices this afternoon, August 28, 2025, and a chart showing world gold price fluctuations over the past 24 hours.

According to Kitco, the spot price of gold in the world market at 4:00 PM on August 28th (Vietnam time) was $3394.2 USD/ounce. This afternoon's price increased by $12.14 USD/ounce compared to yesterday. Converted using the USD exchange rate at Vietcombank (26,520 VND/USD), the world gold price is approximately 108.57 million VND/ounce (excluding taxes and fees). Thus, the price of gold bars is currently 19.93 million VND/ounce higher than the international gold price.

Global gold prices are holding steady at their highest level in over two weeks. This price level is supported by a weakening US dollar and expectations that the US Federal Reserve (Fed) will cut interest rates. Investors are awaiting key US inflation data to be released this week.

Specifically, spot gold prices rose 0.36%, after touching their highest level since August 11th. December gold futures also edged up 0.1% to $3,451.60 per ounce.

A key factor driving up gold prices is the weakening US dollar. The dollar strength index (DXY) fell 0.1% against other currencies. This makes gold cheaper for investors holding other currencies, thereby stimulating demand.

According to experts, gold prices are receiving positive attention due to concerns about risks in financial markets and issues related to the independence of the Fed. The entire market is currently focused on awaiting the release of the Personal Consumption Expenditures (PCE) index, the Fed's most important measure of inflation, scheduled for Friday.

Analysts believe this PCE data will be extremely important. It is expected to be a key factor in pushing gold prices above the crucial psychological threshold of $3,400. Experts remain very optimistic about gold's prospects as the fundamental factors are all developing in a favorable direction.

According to a Reuters poll, economists forecast the PCE index for July to rise 2.6%, matching the increase in June. Market expectations are also very high, with over an 88% chance that the Fed will cut interest rates by 0.25% at its policy meeting next month. Gold is a non-interest-bearing asset, so it typically becomes more attractive in a low-interest-rate environment.

In addition, the President of the Federal Reserve Bank of New York also indicated that interest rates are likely to be lowered, but policymakers need to consider further upcoming economic data to make an accurate decision for September.

Besides gold, spot silver prices rose 0.6% to $38.86 per ounce, platinum increased 0.3% to $1,351.63 per ounce, and palladium gained 0.6% to $1,097.95 per ounce.