Hanoi: A record 30.94 million visitors and a series of night tours.
By the end of November 2025, Hanoi is expected to welcome 30.94 million visitors, surpassing the 2019 figure; with the addition of the Ngoc Son - Mysterious Night tour, Museum Night, Ba Vi flower season, and a series of major festivals.
According to the Hanoi Department of Tourism, by the end of November 2025, Hanoi had welcomed 30.94 million tourists, with total revenue estimated at 120.6 trillion VND, surpassing the record set in 2019. November alone recorded 2.5 million visitors (a 14.7% increase compared to the same period in 2024), including 851,100 international visitors (a 25% increase) and 1.65 million domestic visitors (a 10% increase), with total revenue estimated at 11.36 trillion VND (an 18.4% increase).
Hanoi at its most vibrant time: night tours, flower seasons, and photo spots.
Many new products are being promoted: the "Ngoc Son - Mysterious Night" tour, the "Museum Night" program, the flower season in Ba Vi, and other suburban check-in spots. These are additional experiences to complement the evening and weekend exploration of Hanoi, helping tourists expand their itinerary beyond daytime hours.
Outstanding festivals and cultural events
The city is focusing its media coverage on major events: the Hanoi Tourism Ao Dai Festival 2025, the 3rd Hanoi Autumn Festival, the Thang Long - Hanoi Festival, the Kanagawa Festival, and many programs promoting the capital's culture and heritage. Simultaneously, Hanoi is participating in the International Traditional Craft Village Preservation and Development Festival 2025 and tourism promotion activities in the Southwestern region of Vietnam.
Connecting suburban destinations
Hanoi is implementing survey and destination connection programs in Phu Dong and Thu Lam communes; and coordinating the organization of a tourism development conference in Phuc Loc commune. These activities open up new options for tourists who want to combine city-wide itineraries with short trips to the suburbs.
The numbers you need to know
- November 2025: 2.5 million visitors; including 851,100 international and 1.65 million domestic visitors; total revenue estimated at 11.36 trillion VND.
- Cumulative figures for the first 11 months: 30.94 million visitors (7.09 million international; 23.84 million domestic); total revenue estimated at 120.6 trillion VND.
- Average room occupancy rate: 73.4%.
- Accommodation system: 3,761 establishments with over 71,000 rooms.
- Tourism service facilities that meet standards: 58.
Cuisine and traditional crafts
In the last month of the year, the tourism industry plans to organize the Hanoi Traditional Craft Village Tourism and Culinary Festival 2025. This event promises to offer a culinary experience connected with traditional craft products, suitable for tourists seeking local cultural experiences.
Heritage and Destination Management
The next priority is to submit to the City People's Committee for approval the Project on reforming the management model of the Huong Son National Special Historical Site (Huong Pagoda). This move demonstrates efforts to improve the experience at important heritage sites.
Practical information for the trip
- Accommodation: With an average occupancy rate of 73.4%, travelers may consider booking early to have more suitable options.
- Best time to visit: The end of the year sees many promotional activities and festivals; tourists should check official information to plan their itinerary.
- Nighttime activities: The "Ngoc Son - Mysterious Night" and "Museum Night" tours are currently being promoted; please check the opening hours and participation options before departing.
- Outskirts: Flower season in Ba Vi and other suburban check-in spots are suitable for short trips; they can be combined with connecting points currently under survey.
Planning suggestions
- Prioritize new experiences such as night tours and evening museum programs to see a different rhythm of Hanoi.
- Combine the event calendar (Hanoi Tourism Ao Dai Festival 2025, 3rd Hanoi Autumn Festival, Thang Long - Hanoi Festival, Kanagawa Festival) to optimize your sightseeing time.
- If you love green spaces, consider adding the flower season in Ba Vi and other suburban check-in spots to your itinerary.
The surge in visitors, coupled with a range of new products, shows that Hanoi is experiencing a rare surge of vibrancy. Tourists can use the aforementioned events and activities as a basis to design a concise itinerary, focusing on cultural experiences and nighttime exploration.
