The journey to success of the Director of Kim Long Company

(Baonghean) - From a poor student, struggling with many jobs, nearly 7 years after graduation, Nguyen Van Dung became the Director of Kim Long Trading and Technology Company Limited, specializing in designing, manufacturing and supplying LED advertising components; with a revenue of tens of billions of VND each year.

Start a business from 10 million VND

The story of young entrepreneur Nguyen Van Dung is a journey to conquer success with extraordinary determination. Although only in his 30s, Nguyen Van Dung is already the CEO of a company specializing in supplying components, designing and producing LED advertising and LED lights; creating jobs for more than 30 employees and workers. Looking at the company and two factories of this young boss, few people would have thought that he built it from scratch.

Kim Long Trading and Technology Company Limited specializes in designing and constructing LED advertising. Photo: Dinh Nguyet

His family was originally a farmer, living in a poor village in Do Thanh commune (Yen Thanh). There were 3 siblings, Dung was the second child. His family was a farmer, and his parents were often sick. The poor family life soon formed in him the will to always try twice or three times harder than his friends... Studying hard, he passed the entrance exam to the Faculty of Electronics - Telecommunications, Vinh University. While studying, he spent the rest of the day working part-time, from construction worker, erecting electric poles, pulling cables, making advertising signs, tutoring... He also established the "Vinh University" tutoring center; connecting and creating jobs for about 30 - 50 people with an income of 3 - 5 million VND/person/month. The salary from part-time work, 5 - 7 million VND/month, helped him cover his living expenses, study and help his parents take care of his younger siblings' education.

Mr. Dung also bought necessary items for work such as motorbikes, phones, and laptops on installments. Being bold and up-to-date, he always found job opportunities while still a student. “The time he struggled with many jobs, not only supported himself and his family, but also gave him valuable practical experiences; trained himself in life skills, communication, building work relationships, handling situations, and career orientation” - Mr. Dung shared.

Mr. Nguyen Van Dung - Director of Kim Long Trading and Technology Company Limited instructs employees on LED lighting product processing. Photo: Dinh Nguyet

Workshop for installing and processing LED products of Kim Long Trading and Technology Company Limited. Photo: Dinh Nguyet

After graduating from university, after trying out a few job positions, not satisfied, Mr. Dung decided to start a business based on his own strengths and passion. With his knowledge and experience as a worker in LED electronic advertising construction, Mr. Dung chose this job to start a business with an initial capital of only about 10 million VND. Initially, his projects were small billboards for restaurants, cafes, shops... But half a year later, he had a large project, with a budget of over 300 million VND. To meet the needs of business and receive large projects, he decided to establish Kim Long Trading and Technology Company Limited in 2011. However, he still encountered many difficulties and challenges, in the first two years, the company's revenue only reached 500 - 800 million VND/year.

However, Nguyen Van Dung was not discouraged, he built his business strategy on the principle that products must always meet strict requirements on quality and progress; thereby building the company's reputation and brand. Gradually creating trust with partners and customers, thanks to that, the company increasingly affirmed its own position in the market. From the third year, the company he owned attracted more and more projects. With a lot of work, he increased his workforce, expanded the production facility, invested in more machinery...

“Change or die”

The LED advertising production market is increasingly competitive, forcing the young director to always worry about changing products and services to suit the needs and tastes of customers, with the viewpoint of "change or die". Nguyen Van Dung started the innovation process by improving his professional capacity and renewing his management thinking. He spent time studying for a master's degree in electronics and telecommunications at Hanoi University of Science and Technology. At the same time, he focused on recruiting qualified, specialized human resources and skilled workers; investing in facilities with an advertising production workshop in Vinh and Dien Chau branches, along with a system of machinery, transportation vehicles...

Staff of Kim Long Trading and Technology Company Limited instructing employees on how to operate CNC cutting machines. Photo: Dinh Nguyet

He also aims to continuously improve designs, enhance the quality of LED advertising products, maintain the brand while promoting the development of new services, and stay ahead of the market. He personally searches for sources of quality electronic components to serve the company's production activities. To change direction to develop this new service, Mr. Dung has invested time, self-studying Chinese and spending hundreds of millions of dong to research the market and find quality sources of goods from China.

With little Chinese, he traveled alone to many provinces and cities in the neighboring country. A year after finding sources of components from China and Taiwan, he built the Shine Led brand. Up to now, in addition to design and construction, Kim Long Company also supplies components for LED advertising production and provides technical advice to companies producing these products.

Headquarters of Kim Long Trading and Technology Company Limited. Photo: Dinh Nguyet

Staff of Kim Long Trading and Technology Company Limited. Photo: Dinh Nguyet

With its own direction in LED advertising production, Kim Long branded products always ensure good quality, luxurious design, follow the trend, gradually dominating the market. The projects designed and constructed by the Company in Nghe An are increasingly "thick", such as: Poland Hospital Project Phase 2, Eximbank, AIA Insurance, Oppo, Vivo, Muong Thanh Song Lam stores, Military Region 4 Command, Hoa Sen Group, Thai An Group...

Since 2016, Kim Long Company has deployed the assembly of LED lights for civil lighting. By proactively connecting with agents specializing in trading construction materials and equipment in many provinces and cities, Kim Long has now established a system of 6 product distributors, with 300 agents spanning from Nghe An, Ha Tinh, Quang Binh, Da Nang, and Quang Nam.

Earlier this year, the company expanded its market to Laos, establishing a facility specializing in LED advertising production in Savanaket province. The production scale has been increasingly expanded, and the company's revenue has also increased, reaching 26 - 27 billion VND/year. Nguyen Van Dung understands that the company's success is due to the consensus and joint efforts of its associates. Therefore, he always values ​​the company's members and strives to unite them like a family.

Mr. Nguyen Van Dung received the "Outstanding Young Entrepreneur Award 2017".

The success of Kim Long Trading and Technology Company Limited has brought young businessman Nguyen Van Dung to become a member holding the position of Head of the Inspection Committee of Nghe An Advertising Association. Recently, he became one of 68 outstanding faces honored as "Outstanding Young Entrepreneurs in the Nation in 2017". Sharing about the future development orientation, this young director is determined to expand the company's scale, by 2019 building a 1,000m2 factory.², while strengthening charitable activities for the community, contributing to ensuring social security.

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