A glorious journey of kindness and a desire to serve at TH Group.

The event is even more significant as it coincides with the 15th anniversary of the TH true MILK brand, marking a proud milestone in TH Group's journey of service and unwavering pursuit of its mission "For a strong Vietnam," "For the stature of Vietnam."

When kindness becomes the guiding principle of action.

It is no coincidence that throughout the journey from the early days of reclaiming the sun-drenched and windswept land of Phu Quy, the two words "kindness" have always been mentioned by the founder of TH Group - Hero of Labor Thai Huong - as a solemn oath. For TH, kindness begins with cherishing Mother Nature, and is a blood-and-flesh connection between the interests of the business and the interests of the community. For the group, business is not simply about seeking profit, but about solving urgent social problems with sustainable solutions.

Instead of choosing the easy and highly profitable path of importing powdered milk to reconstitute – a path most of the market was pursuing at the time – TH chose a challenging but courageous path: importing cutting-edge technology from around the world, bringing high-yield cows across the ocean to Nghia Dan, transforming the area into lush green meadows and state-of-the-art farms. This integrity lies in never compromising with average standards. TH resolutely built a closed-loop production process "from green pastures to a glass of clean milk," applying electronic chip technology to monitor the health of each individual cow, and a European-standard water filtration system to ensure that every product reaching consumers retains the essence of nature.

Going back in time to 2008, when TH entered the dairy industry, the world was shaken by the melamine-contaminated milk scandal in China, causing widespread concern about children's health. At that time in Vietnam, the liquid milk market was essentially 92% reconstituted powdered milk, with only 8% being genuine fresh milk. Faced with this heartbreaking situation, Ms. Thai Huong affirmed her strong commitment: "We can't delay any longer; let's immediately provide children with a glass of milk made with the heart and soul of a mother."

TH's greatest achievement is not just a strong brand, but a revolution in clean fresh milk in Vietnam, completely transforming the nature of the Vietnamese dairy industry. By integrating science and technology with management science, TH has created superior labor productivity and international-standard quality right here in Vietnam. Importantly, TH has integrated farmers into a crucial link in the value chain, helping them alleviate poverty and achieve sustainable wealth on their own land.

For the past 15 years, TH has persistently fought for transparency in the dairy market. The greatest achievement lies not in revenue, but in the fact that Vietnamese people have come to appreciate the value of clean, fresh milk and have sufficient information to choose the best quality products. TH's pioneering spirit has encouraged other businesses in the same industry to invest seriously in dairy farming, creating sustainable development for the country's livestock sector. The impressive figures prove it all: Vietnam's per capita milk consumption has increased from a modest 8-12 liters (in 2008) to 36 liters today, with fresh milk now accounting for 60% of the liquid milk market.

Continue writing the epic saga of Vietnamese physical and intellectual prowess.

The mission of a Heroic Enterprise is not limited to economics, but also to creating values ​​that transform the face of the nation. A nation can only be strong and prosperous when future generations are comprehensively developed both physically and intellectually. Understanding this, TH Group has pioneered the responsibility of improving Vietnam's stature.

“By combining science, technology, and advanced management, we strive to create the best nutrition from nature, contributing to improving the stature of Vietnamese people and enhancing the nation's prestige,” shared Labor Hero Thai Huong. In this journey, TH pays special attention to the “golden age” (from 2 to 12 years old) – the period that determines 86% of a person's height and 80% of their brain development. Investing in nutrition for this age group is not just charity, but a strategic investment in the future of the nation.

The tireless efforts of TH's staff and employees across the country, from mountainous border regions to remote islands, to bring school milk to children, are a testament to the fervent spirit of patriotic emulation. TH is not just selling a product; it is giving away trust and hope for a healthy and intelligent generation of young Vietnamese people.

In collaboration with the National Institute of Nutrition and international experts from France and Japan, TH has implemented systematic school research. The product "TH true MILK UHT School Milk" became the first product certified by the Ministry of Health as effective in improving children's nutritional status. This provided the strongest practical basis for the Government to issue Decision No. 1340/QD-TTg on the National School Milk Program, contributing to the elimination of substandard products from the school environment.

Not stopping there, TH continues to partner with the Ministry of Education and Training to implement the "Model of school meals ensuring balanced nutrition combined with enhanced physical activity." This model has created a comprehensive solution, changing the eating and exercise habits of millions of students. TH's greatest aspiration is to build a solid legal "fortress": the School Nutrition Law. The corporation hopes that school meals and a glass of fresh milk will become a universal right for every child, just like the right to go to school.

Ambition and international prowess

Not content with domestic success, TH Group has also realized its aspiration to bring Vietnamese brands to the world. Currently, TH Group has become the largest Vietnamese investor in the agricultural sector in the Russian Federation. Its large-scale, modern farms in Kaluga, Moscow, and the Far East demonstrate the superior management capabilities of Vietnamese people. With a herd of nearly 10,000 cows and a record milk yield of 40-41 liters per cow per day (2.5 times the Russian average), TH has made a significant contribution to ensuring food security and economic development in Russian localities.

The most brilliant international achievement was on November 4, 2025, at the Kremlin, when President Vladimir Putin personally awarded the Order of Friendship to Hero of Labor Thai Huong. This is the highest award of the Russian State for foreigners, recognizing her exceptional contributions to strengthening the strategic relationship between Vietnam and Russia through sustainable projects. The Kremlin's trust in TH is a source of pride for Vietnamese businesses on the international stage.

Looking back over a decade of significant changes: from the global economic crisis and the COVID-19 pandemic to logistical disruptions caused by war, TH Group has consistently maintained double-digit growth. This resilience stems from continuous investment in technology and innovation. Prestigious awards such as "World's Largest High-Tech Farm," the Steve Awards for business, and the title of Asia's Most Powerful Entrepreneur... have elevated TH's name to the level of leading multinational corporations.

The title of Hero of Labor at the 11th National Emulation Congress is the "sweet fruit" of the fusion of high technology and compassionate hearts. This glory is not the end, but the beginning of a new chapter. With the mindset of a Heroic Unit, TH Group continues to affirm the position of Vietnamese agriculture on the world map, proving that: When we work with kindness, every difficulty becomes a driving force, every challenging land can flourish, and every aspiration to serve will be honored.