The impact of motivational songs with millions of views.

The movement to compose motivational songs

Musician Quoc Chung, author of the song.ThirstyhopeLam RiverHaving performed in numerous commemorative programs for major events, he shared: "Motivational music not only attracts audiences during the event, but also has a far-reaching power, continuing the love for our homeland and country for a long time."

The songLam River AspirationThis song was commissioned by the Department of Culture, Sports and Tourism for the New Year 2024 event - and was also selected by the Provincial Arts Council to be performed at the National Music and Dance Festival held in Binh Duong in the same year.

The song, arranged as a mixed male-female suite with dance accompaniment, features beautiful lyrics deeply rooted in the culture of Nghe Tinh, written by People's Artist An Ninh. The music, composed for choir by musician Quoc Chung, boasts majestic high notes and heartfelt low notes reminiscent of Nghe An folk music.

Composer Quoc Chung expressed that songs "tailor-made" to order may seem lacking in emotion and somewhat forced at first glance, but if the composer can find the right writing style and capture the essence of the song, the result will be very satisfying. Many motivational songs have stood the test of time thanks to their catchy melodies and simple, easy-to-remember lyrics...

Not only in Nghe An, but nationwide, propaganda artworks are also flourishing, especially during major national events such as the 50th anniversary of the Liberation of the South and the reunification of the country, and National Day on September 2nd.

To celebrate the 50th anniversary of the Liberation of Southern Vietnam and the reunification of the country, the OPlus group likened each of their songs to "a historical package" sent from the past to the present. Or consider the song by DTAP, performed by singer Ha Anh Tuan, titled...My house has a flag hanging on the wall.It has been continuously played in various programs, both large and small, on television. Most recently, the song "What could be more beautiful?" - a song inspired by the movieRed Rain -The song by author Nguyen Hung became a sensation as soon as the film premiered and is still being played in cafes, commercial venues, and on FM radio today.

The innovations in form also contribute to increasing the appeal of this genre of music. Music videoYouthful aspirations The video by singer Tung Duong, which uses AI-powered animation techniques, has attracted millions of views on social media platforms. Singer Nguyen Phi Hung...March of Vietnamese YouthIt also impressed with its blend of traditional and modern instruments, making motivational music trendy and appealing to the tastes of young audiences. In particular, at the A80 event, singer Tung Duong revamped the song.Continue writing the story of peace.With a new arrangement, featuring a vibrant Epic Rock-influenced mix, the music style is epic, majestic, and exhilarating.

The vitality of motivational music is spreading strongly, transforming every political and social event into a grand stage where the public sings together, shares in pride, and adds positive energy to the community.

To keep the motivational song alive after the event.

However, not all motivational songs have lasting appeal. Composer and singer Lo The Anh frankly stated: “Many songs I wrote for specific occasions like the Covid-19 pandemic or tourism festivals… were only popular at the time and quickly faded into oblivion. But songs praising the homeland are also composed in response to specific events like this.”Yen Hoa, my hometown,Regarding the Lam Vong festivalIt's been sung over and over again, with thousands of listens on YouTube."

According to musician Quoc Chung, a motivational song that wants to transcend its time-sensitive nature needs to possess several elements: an engaging melody, concise lyrics, a humane message, and a form of expression that suits current music listening trends.

This explains why the music video...Glory, Vietnam!Nguyen Anh Tri's work remains "hot" after the A80 event. The project, conceived over three years, brought together more than 30 singers, thousands of extras, and was filmed at many iconic locations. Notably, it was composed using a "short - concise - impactful" structure, carefully selecting each lyric, image, and idea to create a powerful effect. Or take the song, for example.What could be more beautiful?by Nguyen Hung after the release of the film "Red Rain",Continue writing the story of peace.The song by composer Nguyen Van Chung… still stirs the emotions of listeners whenever it is played, even though the event has passed.

Currently, to give lasting vitality to patriotic songs, many musicians have proactively "reimagined" them with contemporary musical elements. Numerous arrangements incorporate electronic music, pop-rock, and hip-hop into familiar songs, making them more relatable to the tastes of young people while still maintaining their spirited nature. This approach helps these patriotic songs transcend their connection to specific festivals, becoming a source of inspiration and igniting patriotism in everyday life.

On the other hand, for motivational songs to be sustained in the long term, event organizers also need a well-planned promotional strategy. Releasing songs with high-quality music videos, investing in visual production, making them available on digital platforms, and organizing performances in schools and industrial zones will extend the "lifespan" of motivational compositions. This is also a way to spread patriotism and civic responsibility to a wide range of people, especially young people.

More importantly, for motivational songs not to simply "burn brightly" once and then fade away, composers need to dedicate their hearts beyond the propaganda task, so that each song becomes an artistic story that touches genuine emotions. Only then will motivational music no longer be limited by time, space, or events, but truly live on in the hearts of the public, like timeless melodies that endure through the years.