Hue 2025 and a breakthrough year from the National Tourism Year

The National Tourism Year - Hue 2025 concluded with record-breaking figures: over 170 programs, more than 6.3 million visitors, and total tourism revenue estimated at over 13,000 billion VND. Throughout the year, Hue City was immersed in a continuous rhythm of cultural, sports, and tourism events, affirming its position as a destination rich in identity, safe, friendly, and increasingly attractive to tourists.

A vibrant year for Hue alongside the National Tourism Year 2025.

On December 19th, the Ministry of Culture, Sports and Tourism, in coordination with the People's Committee of Hue City, organized the closing ceremony of the National Tourism Year - Hue 2025, with the participation and guidance of Minister of Culture, Sports and Tourism Nguyen Van Hung. This closing event marked the final stop on a tourism journey spanning a full 12 months.

According to the Chairman of the People's Committee of Hue City, Nguyen Khac Toan, the National Tourism Year - Hue 2025 successfully implemented more than 170 cultural, sports, and tourism programs and events nationwide. These included 8 national-level activities and 102 supporting events organized by localities; Hue City alone chaired 67 national, inter-regional, and international-scale programs and events, taking place throughout the year with a clear focus and priorities.

With a high density of activities, visitors to Hue in 2025 will always have the opportunity to immerse themselves in the atmosphere of events: from cultural programs to sports and tourism activities organized continuously. This series of events not only creates a new rhythm for the city but also becomes a memorable experience for those who choose Hue as their destination.

Record-breaking figures for Hue tourism in 2025

The most evident result of the National Tourism Year - Hue 2025 is the influx of tourists to the city. In 2025, Hue City is expected to welcome over 6.3 million tourists, an increase of over 61% compared to 2024; of which international tourists will reach over 1.9 million. Total tourism revenue is estimated to reach over 13,000 billion VND, the highest level ever.

These figures demonstrate the strong resurgence of Hue tourism after a year of investment in large-scale programs. For tourists, this means a more vibrant tourism service ecosystem, more experiential options, and a destination gaining attention on the Vietnamese tourism map.

Hue – a destination rich in cultural identity, oriented towards sustainable development.

According to the Chairman of the Hue City People's Committee, Nguyen Khac Toan, the series of activities for the National Tourism Year - Hue 2025 has contributed to widely promoting the image of Hue as a destination rich in cultural identity, safe, friendly, and attractive. The atmosphere of the events spread from the city center to the surrounding areas, helping tourists to better experience the local cultural life.

The programs throughout the year also emphasized their close connection to the goal of raising awareness among all levels of government, sectors, businesses, and the public about the role of tourism in heritage preservation, environmental protection, and sustainable development. For tourists, this is reflected in the orientation towards building tourism experiences that respect cultural values ​​and focus on landscapes and the environment.

The National Tourism Year - Hue 2025 is considered a crucial driving force for promoting and expanding the domestic and international tourist market, strengthening regional linkages, and effectively developing heritage, cultural, ecological, and scenic tourism. Visitors to Hue during this year can experience the interconnectedness of various spaces, from cultural heritage sites to distinctive landscapes and ecosystems.

Facing limitations head-on, preparing for a new journey.

Besides the impressive results, the leaders of Hue City also frankly pointed out the limitations and shortcomings in the National Tourism Year - Hue 2025, such as the scale and professionalism of some activities and the mobilization of social resources for tourism development not meeting expectations. Clearly recognizing these shortcomings will help the locality make adjustments so that subsequent tourism seasons operate more smoothly and effectively.

According to Minister of Culture, Sports and Tourism Nguyen Van Hung, the success of the National Tourism Year - Hue 2025 demonstrates the central role of culture in tourism development. He emphasized that this is the result of the synchronized and responsible efforts of the central and local governments, making a positive contribution to the growth of tourism nationwide.

At the concluding conference, the Ministry of Culture, Sports and Tourism and the People's Committee of Hue City handed over the flag for hosting the National Tourism Year 2026 to Gia Lai province, officially closing a successful national tourism year in Hue and opening up expectations for a new destination to continue promoting Vietnamese tourism.

Suggested experiences and things to note for tourists.

With over 170 programs and events taking place throughout 2025, Hue demonstrates its capacity to organize diverse cultural, sports, and tourism activities. Visiting the city during similar event seasons allows tourists more time to combine exploring heritage sites, learning about cultural programs, and discovering nearby landscapes and ecosystems.

In the context of the local emphasis on tourism development linked to heritage preservation, environmental protection, and sustainable development, tourists can prioritize service options that respect the landscape, minimize negative impacts on the environment, and demonstrate appropriate behavior towards the local cultural space. This is also a way to contribute to preserving values ​​that help Hue become increasingly attractive on the tourism map.

With tourist numbers increasing by over 61% in 2025 and revenue reaching its highest level ever, Hue shows the potential to continue hosting large-scale tourism seasons in the future. When planning your next trip to Hue, proactively arranging your time, researching events, and preparing thoroughly will make your exploration journey more fulfilling.