IoTorero receives Works with Home Assistant certification: The solution for cloudless smart homes.
The IoTorero range of devices has officially received Works with Home Assistant certification, supporting ESPHome for completely local operation and eliminating reliance on the cloud.
In the smart home market, reliance on manufacturers' cloud servers has always been a major barrier to privacy and stability. Recently, the IoTorero brand (part of Athom Technology) made a breakthrough by officially receiving the "Works with Home Assistant" certification for its range of devices, directly challenging Shelly's long-standing dominance.

A new step forward in the Home Assistant ecosystem.
Implementing a comprehensive smart home system is often challenging due to rising component costs and the fragmentation of management applications. Many devices now require connection to the manufacturer's server, resulting in users having to install dozens of different applications to control these disparate devices.
Open-source platforms like Home Assistant emerged to address this issue, allowing the integration of devices from multiple brands into a single interface. The "Works with Home Assistant" certification is proof of seamless and optimal compatibility. IoTorero quickly achieved this certification for its flagship product lines, even surpassing some comparable products from competitor Shelly in terms of testing speed.
The power of ESPHome and its internal operational capabilities.
The biggest differentiating factor that helps IoTorero score points with the tech community is the pre-installation of ESPHome software right out of the box. This platform, developed by the same team behind Home Assistant, allows the device to operate entirely within a local network.
The advantages of this operating method include:
- Sustainability:The device won't become "bricked" if the manufacturer stops providing cloud services.
- Response speed:Control commands are executed immediately within the local network without the need to send data remotely.
- Security:Users' personal data is not sent to third-party servers.
Equipment catalog and market accessibility
Currently, IoTorero certified devices include smart plugs, smart relays, garage door openers, and wall sockets. The prices of these products are considered extremely competitive in the international market.
| Device | Key features | Reference price (USD) |
|---|---|---|
| Smart Plug | Compact design, supports ESPHome. | ~27 USD / set of 2 |
| Smart Relay | Install flush with the wall after the switch. | Compete |
| Smart Wall Outlet | Install directly to replace traditional sockets. | Compete |
Users can purchase these products through the manufacturer's official website or e-commerce platforms such as AliExpress.

A direct challenge to Shelly's position.
For a long time, Shelly was the top choice for affordable and flexible smart actuator solutions. However, the emergence of IoTorero with official Home Assistant certification is changing the landscape. Notably, Shelly's best-selling products, such as its smart plugs, are not yet on the certification list, giving IoTorero a significant advantage in attracting users who prioritize the stability of an open-source ecosystem.

IoTorero's enhanced integration with Home Assistant not only provides consumers with more options but also promotes the trend of personalization and technological mastery in modern homes. With its reasonable price and independent operation capabilities, it promises to be a formidable competitor in the mid-range smart home device segment.



