The iPhone 17 Pro is expected to increase in price after six years at $999.
The iPhone 17 Pro is expected to increase in price after six years at $999, but in return, the minimum storage capacity will double.
Quick summary:
The iPhone 17 Pro is expected to launch in September, with a starting price of $1,050 in the US.
The base storage capacity has been upgraded from 128GB to 256GB, and the 128GB version has been discontinued.
The new price is considered reasonable compared to the cost of upgrading current storage capacity.
Rising production costs are the main reason Apple is finding it difficult to maintain its current prices.
iPhone Pro prices under $1,000 may soon become a thing of the past.
According to Chinese leaker Instant Digital, the iPhone 17 Pro, expected to launch in September, will have a starting price of $1,050 in the US (excluding tax), a $50 increase from the $999 price maintained since 2019. Notably, the base storage capacity will increase from 128GB to 256GB, meaning the 128GB version will be discontinued.
For comparison, upgrading from 128GB to 256GB on the current iPhone 16 Pro increases the price by $100, to $1,099. Therefore, the new price of the iPhone 17 Pro is considered more advantageous when considering only the storage capacity.
A perspective from the tech industry.
Tech YouTuber Austin Evans (with over 5.68 million followers) believes the $50 price increase for double the storage is quite surprising. However, he is still excitedly awaiting the iPhone 17 Pro because it's his go-to model due to its superior camera and powerful video recording upgrades.
Since launching the iPhone 11 Pro at $999 in 2019, Apple has kept the price at that level for the Pro line for six years. However, rising production costs due to components, supply chains, and labor have made maintaining prices below $1,000 increasingly difficult. It remains unclear whether the iPhone 17 Pro Max will see a price increase.
