How much will the iPhone 18 Pro increase in price after Tim Cook's stern warning?
Faced with rising component costs, CEO Tim Cook confirmed that a price increase for the iPhone 18 Pro is inevitable, with predictions ranging from $50 to $300.
Following CEO Tim Cook's warning that price increases are inevitable, technology and financial analysts are focusing their attention on the iPhone 18 Pro line. This is predicted to be Apple's biggest price adjustment in years, ending the era of stable pricing for this premium product line.
From stable forecasts to confirmation of inevitable price increases.
Ahead of the launch of each new generation of iPhones, pricing is always a topic that attracts special attention from users and Wall Street financial analysts. Initially, most experts, including the renowned analyst Ming-Chi Kuo, predicted that the price of the iPhone 18 Pro series would not change significantly compared to its predecessor, the iPhone 17 Pro.
Early reports even suggested that Apple would keep the price of the standard version the same and only increase it for higher-capacity options to optimize profit margins.
However, the situation completely changed when CEO Tim Cook personally shared with The Wall Street Journal about the cost pressures from the supply chain. He admitted that although the corporation had made every effort to protect customers, the current escalating costs had reached a point where they could no longer be sustained, making price increases inevitable.
Scenarios for the new iPhone 18 Pro price.
Based on fluctuations in the cost of hardware components such as next-generation RAM, high-speed memory, and advanced camera systems, financial institutions have presented different scenarios for the price of the iPhone 18 Pro:
| Forecast source | Expected price (USD) | An increase compared to the iPhone 17 Pro. |
|---|---|---|
| The Wall Street Journal | $1,399 | +300 USD |
| JP Morgan (Max Weinbach) | $1,149 - $1,199 | +50 - 100 USD |
| Current price (iPhone 17 Pro) | $1,099 | But |
The Wall Street Journal once published a shocking figure, estimating that the iPhone 18 Pro could start at...$1,399(approximately 37 million VND). However, the latest report from JP Morgan offers a more optimistic view. Analyst Max Weinbach suggests that the actual increase will only range from...50 to 100 USD, a figure that is more acceptable to the majority of loyal users.
Psychological strategy or real-world pressure?
Some experts believe that Tim Cook's tense statements about costs may be a clever psychological strategy. By setting expectations of a historic price increase (anchoring prices at a high level in consumers' minds), Apple will make customers feel "relieved" and more willing to spend money when the officially announced price increase is only slight.
Regardless of the scenario, the increase in production costs due to the new technologies integrated into the iPhone 18 Pro is real. To date, the tech giant has kept all official information under wraps. Global fans will have to wait until the launch event in September to know exactly how Apple will price its future.
