iPhone 18 Pro and iPhone Ultra: The launch date of the first foldable iPhone model has been revealed.

Apple's annual September event is always the focus of the tech world, but 2026 promises to bring groundbreaking changes. Beyond the unveiling of the iPhone 18 Pro generation, this is also the time when Apple is expected to launch its first foldable phone – a product that could redefine the company's position in the premium smartphone market.

Expected schedule: When will the iPhone 18 Pro and iPhone Ultra be unveiled?

According to the latest analysis from Bloomberg analyst Mark Gurman, Apple is targeting two specific timelines for its biggest event of 2026:Tuesday, September 8thorWednesday, September 9thThis is a familiar Apple release schedule, usually falling on the first Tuesday or Wednesday after Labor Day in the US.

Based on this pattern, if the event proceeds as planned, users could begin pre-ordering from September 11, 2026. However, Gurman also noted that official information is usually only confirmed by Apple about a week before the event to ensure confidentiality and create an element of surprise.

A turning point with the foldable iPhone and a new CEO.

The most noteworthy aspect of the 2026 event lies not only in the hardware but also in the senior management. This will be the first keynote led by the new CEO, John Ternus. This change in leadership is expected to bring a fresh and significantly different style of presentation compared to previous conventions.

Regarding the product, the focus of all attention will be on the first foldable iPhone model, which may be called...iPhone UltraoriPhone FoldApple is expected to dedicate a significant portion of the show to showcasing hinge technology, screen durability, and in-depth software optimizations specifically designed for this groundbreaking device.

The planned product catalog and any regrettable omissions.

Besides the "star" iPhone Ultra and the iPhone 18 Pro/Pro Max series, Apple is expected to update its wearable device lineup, including the Apple Watch Series 12 and Apple Watch Ultra 4. However, the launch plans for mainstream iPhone versions appear to have been adjusted.

Leaked information suggests that the standard iPhone 18 and the iPhone Air 2 (the new ultra-thin model) are likely to be delayed until spring 2027. This strategy allows Apple to focus its resources and media attention on its flagship line and the expensive foldable smartphone, which offers higher profit margins.

Regarding pricing, the inclusion of advanced technologies on the iPhone 18 Pro and especially the iPhone Ultra inevitably leads to a significant increase in the expected starting price. This presents not only a financial challenge for consumers but also a test of Apple's brand appeal in the era of foldable screen technology.