Jack Ma has Alibaba, Vietnam has…40tencuop.com

(Baonghean.vn) - Alibaba's billion-dollar acquisition of Ladaza is currently the hottest news in the Vietnamese e-commerce industry. The acquisition of Ladaza shows the ambition of the world's largest e-commerce group to enter Vietnam as well as the Southeast Asian region. However, while Alibaba has yet to make any new moves towards Vietnamese users, it has received a declaration of war from the '40 robbers'.

Just one day after Alibaba took control of Lazada, a website with the domain name 40tencuop.com appeared. When accessing it, we will see a prominent message “We declare war on Alibaba!” along with an English line stating that 40tencuop is a new e-commerce platform that is about to launch.

Images and messages when accessing the website 40tencuop.com.

On the interface of 40tencuop.com there are also drawings of online payment icons, shopping via smartphone, laptop, delivery, delivery location, ... typical elements of e-commerce.

The reason why billionaire Jack Ma named his company Alibaba, the character in the famous fairy tale “Alibaba and the 40 thieves”, is because he wants international customers to be able to buy Chinese products as easily as the magic spell “Open the door, sesame” of Alibaba in the story. At the same time, he also wants to compare his products to the treasures behind the door. The enemy of Alibaba in the story is none other than the 40 thieves - the 'threatening' message of the person behind this domain name is clear.

The question is: is this really a Vietnamese e-commerce platform with the goal of 'competing' the giant from China, or is it just a joke to react to Alibaba's 'debut' in the Vietnamese market? If the person behind this domain name really intends to be serious about the e-commerce game, then this is certainly a very creative and initially successful way of communicating.

Information from Who.is shows that the admin of 40tencuop.com is in Hanoi.

It is still unclear who created the domain name 40tencuop.com. Information from the website Who.is shows that the domain name 40tencuop.com was registered on April 16 and the registrant is in Thanh Xuan district, Hanoi. In the context that many experts predict that Alibaba will dominate e-commerce and threaten traditional retail in Vietnam, 40tencuop.com can be a dose of hope to ease the worries of Vietnamese businesses. Let's wait and see what the 40 thieves will do to 'welcome' Alibaba?

Thanh Hien