Stimulating consumption, increasing purchasing power, stable prices on the occasion of September 2nd holiday
During the September 2nd holiday, supermarkets proactively increased the quantity of goods and launched many promotional programs. Purchasing power increased but prices were generally quite stable.
Fearing the crowds and jostling during the holiday, Ms. Thai Phuong Trang did not take her family on a trip but chose to return to her hometown to rest. Four days before returning home, Ms. Trang went to the supermarket to buy items: candy, soft drinks, cooking oil, fish sauce, and OCOP products to bring back to her hometown as gifts.
Ms. Trang said: “This time, the supermarket has many promotional programs: buying products with gifts, product discounts... so consumers benefit a lot when shopping. Therefore, I buy a lot of essential items for use and as gifts for relatives and friends in the countryside.”
Grasping the consumer needs of the people, on the occasion of the September 2nd holiday, retail systems in the province organized many attractive promotional activities, deeply discounted many items, maximizing benefits for consumers. Deep promotions not only apply to food items, essential goods but also books, school supplies, electronic devices, etc. to serve the new school year.
At a supermarket on Quang Trung Street (Vinh City), in addition to promotional programs such as: deep discounts on many product lines with many attractive gifts; promotions for membership cards; buy combos and receive gifts..., there is also a lucky draw program "Big gifts to celebrate big holidays" which attracts a large number of shoppers.
Mr. Tran An Khang - Supermarket Director said: “Usually, during holidays, the number of customers increases by 20% compared to normal days. Firstly, people in the city buy things to go back to their hometowns; secondly, people from other places come to the city to have fun and shop; thirdly, the holidays are close to the new school year, so the demand for school supplies increases. Therefore, the supermarket proactively imports more goods early, especially essential goods. Currently, all products at the supermarket are being maintained at preferential prices, serving online sales and delivery services to meet the shopping needs of consumers”.
In order to promptly meet the consumer demand during the holidays, markets have also proactively stockpiled goods to ensure price stability. According to the Management Board of Hung Dung Market (Vinh City), traders at the market have prepared to import 20-30% more goods than usual, and consumer purchasing power is expected to increase during the holidays, especially for food and fresh products.
At rural markets, during the holidays, the fresh food section or clothing, footwear, and household items are also busier than usual. Traders said that in addition to the main customers being villagers like usual, on this occasion, there are also customers who are children from far away coming home for the holidays to shop, thus, the consumption of goods increases.
It is worth noting that although purchasing power has increased sharply, prices of goods are quite stable compared to normal days. Specifically: Pork is priced from 120,000 - 155,000 VND/kg; beef from 220,000 - 250,000 VND/kg, industrial chicken 40,000 VND/kg, domestic chicken 120,000 VND/kg.
Green vegetables continue to maintain stable prices: Cabbage 15,000 VND/kg; Chinese cabbage 27,000 VND/kg; squash 20,000 VND/kg; green mustard 30,000 VND/kg; green onions, coriander priced at 80,000 - 90,000 VND/kg; water spinach priced at 8,000 VND/bunch; tomatoes, carrots, cucumbers fluctuate between 18,000 - 23,000 VND/kg; sweet potatoes priced at around 20,000 - 26,000 VND/kg...
Particularly, the prices of aquatic and seafood products in high demand during this time have increased slightly compared to normal days, including red tilapia at 65,000 VND/kg (up 5,000 VND/kg), freshwater shrimp at 200,000 VND/kg (up 25,000 VND), squid at 280,000 - 350,000 VND/kg (up 30,000 - 50,000 VND/kg); blue crab at 300,000 - 380,000 VND/kg (up 40,000 VND/kg).
Ms. Phuong Thi Tuyet, a trader at Hung Dung market (Vinh city) said: “The demand for food for parties and holidays has increased, especially seafood. Normally, I can only sell 5kg of crab, 5kg of shrimp, and 5kg of squid per day. However, in the past few days, the amount of goods sold has increased 2-3 times. In particular, seafood prices have increased sharply, about 20% compared to normal days.”
In preparation for the September 2 holiday, the Department of Industry and Trade has directed the Management Boards of markets, supermarkets, and retail systems to strengthen propaganda and mobilize traders to proactively prepare goods, contributing to ensuring the circulation of goods, meeting the essential needs of people, especially preparing well the source of essential consumer goods, clean food sources to ensure food hygiene and safety, meeting the increased demand during the holiday...
At the same time, the management boards of the markets in the province must regularly monitor and grasp the situation of prices and the flow of goods at the market; strengthen reminders for traders to properly post prices and sell at the listed prices, not speculate, hoard goods or suddenly increase prices. Coordinate with relevant units to strengthen inspection of price posting and food safety, to meet the increased demand during the holidays.
