Meta's new social network will soon have browsing and search features
Meta's Threads social networking app will feature browsing and search to compete with Elon Musk's Twitter, now X.
CEO Mark Zuckerberg said Threads is “on track to become a vibrant app in the long term.” The Facebook founder said the Twitter-like social network will be updated with new features “in the coming weeks.”
Threads was introduced in July and quickly soared up the charts amid criticism surrounding owner Elon Musk at Twitter, now X.
However, the heat of this new social network has gradually cooled down in recent weeks as the “novelty” has worn off, and at the same time, some users have complained that the application has limited functionality.
To become a significant service, Threads needs features that make it easy for users to find trending topics and previous posts, marketers and content creators say. And being accessible on the web is especially important if Meta wants to compete with X, a social network that has long been popular on desktops.
On the most recent earnings call, Zuckerberg expressed “optimism” about Threads’ future, but said he wouldn’t try to monetize the app until it grew bigger and more popular.
“We have a lot of work ahead of us, but the pace at which the team is building is really encouraging,” said Meta CEO.
