Masan Consumer has been recognized by Fortune as one of the Top 100 Best Places to Work in Southeast Asia 2025.
On December 2, 2025, Fortune announced its list of the Top 100 Best Places to Work in Southeast Asia. Masan Consumer was the only fast-moving consumer goods (FMCG) company in Vietnam to be recognized.
This is the first time Fortune has expanded this list to Southeast Asia, honoring companies with the best work environments in the region.
The best company to work for in Southeast Asia.
According to Fortune, in the context of Southeast Asia's booming economy, this list honors organizations that not only achieve outstanding business results but also create an ideal work environment for their employees. Based on the Great Place To Work® survey model, the ranking recognizes companies where the workforce has great faith in the organization, takes pride in their work, and possesses a strong team spirit.
Fortune's evaluation process places particular emphasis on real-world feedback from employees through surveys, combined with in-depth assessments of companies' corporate culture and human resource strategies. Over 1.3 million employees participated in the survey evaluating their workplace culture, and more than 550,000 responses were validated.
Having undergone a rigorous evaluation process, Masan Consumer's recognition affirms the company's continuous efforts in enhancing employee experience and building a professional and dynamic work environment. This is considered well-deserved recognition from Fortune, a leading organization behind prestigious global rankings such as Fortune Global 500, Fortune's Most Powerful Women, and 100 Best Companies to Work For™ in the US and Europe.
Comprehensive Human Resources Strategy of FMCG Vietnam Company
Also for three consecutive years, 2023-2025,Masan Consumer(UpCOM: MCH) has been recognized as a Great Place to Work, based on a comprehensive survey of over 5,000 employees nationwide.
Notably, 91% of employees surveyed rated Masan Consumer as an excellent workplace, a 4 percentage point increase compared to the previous year – a figure reflecting the strong confidence of the workforce.
In all criteria of the Trust Model (including Trust, Respect, Fairness, Pride, and Colleague Relationships) according to the Great Place To Work standard, Masan Consumer's results were high and increased by 2 to 4 points compared to the previous survey. This is evidence of a comprehensive human resource development strategy, creating a creative and engaging environment where employees are empowered to develop to their fullest potential and contribute to the organization's overall success.
Accordingly, MCH has focused on building well-structured training and development programs, along with attractive and appropriate compensation packages, ensuring that each individual has the opportunity to invest in their future. The company also emphasizes building a friendly and effective human resource management system, thereby helping employees optimize performance, boost capabilities, and unleash their individual potential.
It can be said that throughout nearly 30 years of formation and development with the mission of serving consumers, Masan Consumer has continuously innovated to bring quality products that meet the essential needs of millions of Vietnamese families.
The company currently owns a diverse portfolio of FMCG products in the fields of spices, convenience foods, beverages, personal and household care, with familiar brands such as CHIN-SU, Nam Ngư, Omachi, Kokomi, and Wake-up 247. Masan Consumer's products are present in over 98% of Vietnamese households and are exported to more than 26 countries worldwide.
Therefore, in 2025, Masan Consumer excellently won the Most Loved Multi-Industry FMCG Enterprise Award (Enterprise of Choice 2025) - a non-profit survey conducted by CareerViet. This award reflects the company's strong appeal to talent in the industry, while affirming its prestige and leading position in the Vietnamese FMCG market.
More than just an award, Masan Consumer's recognition affirms the company's ability to build trust and cohesion within its team, reflecting the tangible value delivered by its human resource development policies and strategies. This marks a significant milestone in Masan Consumer's journey, with its philosophy of putting people at the center and creating an ideal environment for each employee to maximize their potential.
This is the solid foundation and driving force for Masan Consumer to continue being a place that gathers and nurtures talent and aspirations, becoming a source of pride for Vietnam, continuing to serve Vietnamese consumers and expanding globally.
